The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. Emerson Process Experts was born. Those stories are rich in the keywords that customers use.”.

BtoB 50

BtoB B2B B to B Blogger 50

Biznology

AUGUST 6, 2015

But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. It will come off as encroaching.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing. Magazine Ad Pages Decline.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

OCTOBER 28, 2010

basebot John Bottom is tops as a B2B marketing and social media specialist (15,717 followers). dgtlpapercuts Jeffrey Cohen bleeds B2B, and I learn a lot from his tweets and his blog on B2B social media. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

APRIL 17, 2012

This problem extends into social media as well. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. 1) Does It Stick?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

MLT Creative

APRIL 25, 2011

The meeting was lead by the magazine’s managing editor, Chris Main, and associate publisher, Mike Mackenzie – both from Kelby Media Group, Inc. I sent back my responses and, in a few days, was notified that I had been selected for the focus group. Download content from our B2B Marketing Idea Series:

B2B 40

B2B B to B Advertising Agencies Focus Group 40

Biznology

JANUARY 6, 2016

Mark Rentschler revolutionized the go-to-market strategy at Makino Americas, a leading machine tools company, by building a marketing database and using content marketing , social media and targeted communications to reduce marketing expense-to-revenue year on year. Theresa and I were thrilled to share the case in our new book.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

MLT Creative

OCTOBER 21, 2011

I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” ” This is a topic that, in my opinion, never gets old. Download advanced content from our B2B Marketing Idea Series:

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New. Latest Research. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Apply today for a FREE subscription to CIO Magazine! © 1994 - 2008 CXO Media Inc. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source. Web Services. Architecture. LinuxWorld |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

APRIL 9, 2014

In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

B2B Digital Marketer

OCTOBER 5, 2020

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. Nobody was focusing on, especially in the B to B space, the, the marketing side. and Social Selling Rules!

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

OCTOBER 28, 2013

But, as Joe points out early in the book, marketers have used content for centuries, in the form of custom publishing, like The Furrow , a print magazine for farmers published by John Deere since 1895. Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

MARCH 18, 2021

When you think about all the time you spend on social media all the time, you spend on your website on LinkedIn and so on and so forth. That’s the same thing we do with content, with content on social media and in any selling situation, everyone is afraid to be sold. How many relationships are you building?

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. Defining ROI. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

AUGUST 31, 2020

David Ubeda is the Founder & CEO of MRDEU Global Media, a B2B digital marketing services & VIP coaching agency helping B2B companies generate sales appointments consistently with our proprietary SAG strategy on LinkedIn the LinkedIn platform. Um, so B2B companies, so most people don’t know what B to B means, right?

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Buzz Marketing for Technology

JUNE 27, 2008

Apply today for a FREE subscription to CIO Magazine! Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Energy Efficiency.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer?

B to B 100

B to B Media B2B Ethics 100

The ROI Guy

SEPTEMBER 28, 2010

Todays buyers have more sources of information than ever including traditional, on-line and social media sources. Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010).

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40