Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Facebook introduces @Mentions in Status Updates. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

JANUARY 30, 2012

Have a well defined next step - don’t end it with “like us on Facebook” or “Visit our Website” Try to add a clear path to the next stage of interaction. If you send them to a video, try to make it a YouTube video so it can be easily shared by the user. Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

JANUARY 18, 2012

Next — and only after you have created content worth sharing on your website (and landing pages) — we encourage you to engage on Twitter and Facebook. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

MARCH 7, 2011

QR codes at trade shows: This can link to your Facebook page, your latest product sheet, your catalog, a mobile site, an after-event party invitation or a form to request a follow-up call and information. QR codes in catalogs: These can link to specification sheets or instructional videos, or dial in directly to your sales department.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

SEPTEMBER 27, 2011

The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. What other ways is your team using social media to promote ZoomInfo?

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

SEPTEMBER 2, 2011

2) Engage daily on social media (Twitter, LinkedIn and Facebook). Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. View Billy's Other Blog Posts.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Unfortunately, marketers do this all the time with promotions that talk up product features and functions, but do little to prove benefits and value.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. It’s not about hard-selling or blasting out promotional “spam” as updates. Although there are others, start with these three. Think of social media as a social business function. View Billy's Other Blog Posts.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Use words like “you” and “I” a lot. This is a discussion, not a billboard. Minimize Copy and Paste.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Hubspot

NOVEMBER 16, 2012

Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers' experiences with the company easy and rewarding. Dan explains, "We partner with like-minded companies on projects that will help promote the marketing industry. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Adobe Experience Cloud Blog

JUNE 24, 2009

  (This means use LinkedIn differently than you use Facebook.)     4. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads. Use different social media sites differently, based on the culture of the co mmunity that already exists.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

B2B Digital Marketer

MARCH 18, 2021

So, and I think part of that missing piece in what you’re, you know, what we’re talking about is people understanding content, content management, content, selection, content promotion on LinkedIn. People make a lot of money by creating groups of people on Facebook. Dr Pelé Raymond (26:38): Hmm. It’s just crazy.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

AUGUST 25, 2020

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. And, um, I’m finding a lot of success in that area where, you know, I get to promote the CPA and the CPA gets to promote me and you create a cohesive, digital story. I know this person. What’s that one.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. Defining ROI. Measurement.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

AUGUST 17, 2020

I came up in local television, marketing and promotion. So again, we have a tool set that allows you to easily record send videos in emails, in text messages, in LinkedIn messages and Facebook messages, our primary philosophy and practices around true one-to-one Hey Jim, it’s Ethan. It’s a promotion.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Buzz Marketing for Technology

JUNE 27, 2008

CIOs Promoted to CEO and COO at Pegasus Solutions and Vital Signs. Why Microsoft Should Bring Facebook-like Look to SharePoint. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. Even Facebook is building a phone. Be Overly Self-Promotional. Here’s a starter kit for B2B companies to better engage on Facebook: 1.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

A Better Jones

AUGUST 2, 2019

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side. Oh, great question.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. The more non-promotional, the more valuable. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions. What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it. Well, that's all really straightforward and obvious.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28