Marketing Insider Group

OCTOBER 22, 2013

Almost 2 years ago I wrote “ the one chart everyone in marketing needs to understand ” to suggest that content is the new advertising. My Lessons for Marketers. Customers continue to tune out promotional marketing in traditional channels. Let me know what you think in the comments below.

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MLT Creative

JANUARY 30, 2012

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. Will you consider QR codes for your B2B marketing mix? Download content from our B2B Marketing Idea Series:

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MLT Creative

AUGUST 1, 2011

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Download advanced content from our B2B Marketing Idea Series:

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Hubspot

NOVEMBER 16, 2012

Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers' experiences with the company easy and rewarding. As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle.

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B2B Digital Marketer

MARCH 18, 2021

So, and I think part of that missing piece in what you’re, you know, what we’re talking about is people understanding content, content management, content, selection, content promotion on LinkedIn. Well, I would say if you’re doing, um, do you want me to focus on content marketing or digital marketing overall?

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