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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Google Announces New Offerings in Real-Time, Mobile and Social Search. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King".

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Are you part of the QR code craze in B2B marketing?

MLT Creative

A mobile-optimized landing page with an offer? That’s not a problem, add a short URL they can type into their mobile browser and reach the same destination. Don’t send them to your non-mobile home page. Keep it mobile, quick, simple and direct for the best results. Are you giving a discount?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m B-to-B. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes. ” Bull!

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Do QR codes have a role in B2B marketing?

MLT Creative

A recent post on Mobile Commerce Daily said QR scanning in North America increased 1,200 percent in the last six months. We have found QR codes to be a powerful tool when linked to an informative video segment or a mobile site with a clear message and call-to-action. I don’t doubt it.

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Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. And, um, I’m finding a lot of success in that area where, you know, I get to promote the CPA and the CPA gets to promote me and you create a cohesive, digital story. I know this person. What’s that one.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

CIOs Promoted to CEO and COO at Pegasus Solutions and Vital Signs. Why Microsoft Should Bring Facebook-like Look to SharePoint. advertisement. This guide provides a basic overview and worksheet of mobile computing for those who are interested in evaluating a wireless enterprise solution. Mobility raises productivity.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI.

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