Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.      Direct mail may not be dead.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. Defining ROI. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28