Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

MLT Creative

JANUARY 30, 2012

Have a well defined next step - don’t end it with “like us on Facebook” or “Visit our Website” Try to add a clear path to the next stage of interaction. If you send them to a video, try to make it a YouTube video so it can be easily shared by the user. Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

JANUARY 18, 2012

Next — and only after you have created content worth sharing on your website (and landing pages) — we encourage you to engage on Twitter and Facebook. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. But it’s also about listening, learning and helpful thought leadership.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

MARCH 7, 2011

QR codes at trade shows: This can link to your Facebook page, your latest product sheet, your catalog, a mobile site, an after-event party invitation or a form to request a follow-up call and information. QR codes in catalogs: These can link to specification sheets or instructional videos, or dial in directly to your sales department.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

SEPTEMBER 2, 2011

2) Engage daily on social media (Twitter, LinkedIn and Facebook). 5) Keep up with all client deadlines and agency new business development efforts. My point was, “If I can find the time, so can you.” ” And so I set some specific goals based on that hypothesis: 1) Write 30 blogs in 30 days.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. It’s not about hard-selling or blasting out promotional “spam” as updates. Think of social media as a social business function. It’s OK to talk business, but no one wants to be sold to.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40