keyword 
Biznology
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. You only pay when a prospect clicks on your selected keyword(s). Photo credit: Wikipedia. Pay per appointment.
Biznology
DECEMBER 21, 2011
The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. A library of content assets. But there’s more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Online Marketing Institute
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. KEYWORD(s).
BOP Design
SEPTEMBER 7, 2021
B2B, or B-to-B, or BtoB Marketing: General Stats. B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 Does Content Marketing for B2B Get Results? Before contacting a salesperson, an average of 41% of B2B buyers read 3-5 pieces of content. Content Marketing Institute: [link].
Marketing Insider Group
MAY 19, 2015
I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.
Biznology
JULY 2, 2018
You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Attract them with killer content. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online.
Paul Gillin
MAY 13, 2010
Do they include the keywords that customers use to find you? Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. This is particularly important for b-to-b companies, which establish long-term relationships with their customers.
Expert insights. Personalized for you.
80 
Let's personalize your content