KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

NOVEMBER 2, 2017

When asked to name their two top obstacles, respondents said “Developing content that satisfies buyers’ needs throughout their decision-making process” and a “Lack of buyer insights.” Thirty-one percent of buyers stated that marketers do not understand their needs.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. pieces delivered to buyers in the Education phase, 6.1 in Solution, and 4.9 in Solution, and 4.9

Research 40

Research B to B Webcast Content 40

Cintell

MARCH 10, 2016

100% higher content downloads from Web site, 10-25% increase in marketing-influenced revenue (MarketingSherpa). Online marketing generated opportunities increased by 73% with persona-based content approach (MarketingSherpa). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Here’s an interesting one.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

B2B Marketing Directions

NOVEMBER 29, 2015

The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions. Sales enablement programs are primarily designed to provide content and intelligence that supports the efforts of the sales force.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Marketing Insider Group

MAY 31, 2012

Content Strategy “creates sales that would never have happened:” Wes Funk and Michael Chertudi from Adobe explained that most companies spend too much time talking about themselves and missing opportunities to speak to customers who don’t already know your company. Content strategy creates sales that would never happen!

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100