Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Webbiquity

APRIL 14, 2010

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 10 Great B-to-B Sites by BtoB Magazine. Must-have features your website is missing by iMedia Connection.

Landing Pages 100

Landing Pages Design Microsite Tips 100

MLT Creative

DECEMBER 2, 2011

December 7, TAG’s Mastering the Wizardry of Content Distribution Atlanta, GA: How does all this content mysteriously appear on your TV, laptop tablet or phone? The real entertainment industry technology heroes have a great story to tell about the creation, the network and the delivery of the content.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. It will come off as encroaching.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

MAY 25, 2010

Those qualified answers and insights are critical, as they become the parameters by which we can accurately shape the marketing program's content and method of distribution, taking into consideration both the marketing and sales sides of the equation in order to support as closely as possible a closed-loop, fully-integrated CRM plan.

CRM 40

CRM Advertising Agencies B to B BtoB 40

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Anything Goes Marketing

MAY 17, 2009

Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI. Of course, muchos gracias to @siriusdecisions for bringing together great presentations and great people. chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. How do you ensure your content won’t get filtered out?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40