B to B, Content and Direct Marketing

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

JULY 5, 2012

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. Photo credit: Wikipedia. Pay per appointment.

B to B

B to B Marketing Prospects Advertising Agencies Work Management

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B

B to B Direct Marketing Campaigns Advertising Agencies

B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B

B to B Lead Generation B2B Marketing Generation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content

Paid Content Social Media Customer Surveys Paid Search Agency

Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 22:42 – Marketing is an orchestra.

Planning

Planning Paid Search Agency Advertising Agencies Work Management

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

Think Outside the B2B Trade Show Booth

MLT Creative

MAY 27, 2011

Is there any valuable content we can share that would enable us to maintain some semblance of our newly adopted inbound philosophy? At the end of the day, as long as you’re providing your audience with content that will help them more than it helps you, you’re on the right track. Will there be a giveaway at the booth ?

Trade Show

Trade Show B to B Advertising Agencies B2B

What’s the hardest part of B2B inbound marketing?

MLT Creative

JULY 30, 2010

Along these same lines, the second hardest part is keeping the client engaged so they can sustain their inbound activity by continually creating fresh content. – but, especially with content creation, we prefer that it comes from internal resources. What have been your biggest inbound marketing challenges?

Inbound Marketing

Inbound Marketing Advertising Agencies B to B B2B Marketing

It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

SEPTEMBER 22, 2011

You could be satisfied with focusing on your "ToFu" or "Top of the Funnel," generating as much traffic to your website as possible by creating (everybody sing along with me) tons of remarkable content. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Top of Funnel

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies

B2B Marketing Events Around The World - Dec 2011

MLT Creative

DECEMBER 2, 2011

Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design.

Demand Generation Agencies

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing

Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

B2B Marketing

B2B Marketing Work Management Marketing Management B2B

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

JANUARY 7, 2010

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. The High-Tech Direct Marketing Handbook. Ardath Albee's Blog Marketing Interactions. She is also adept at content marketing, international web marketing and social media marketing. Cindy King.

Lead Generation

Lead Generation Sales Qualified Leads Generation Lead Scoring

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) At that time, social networks were lumped into content, which had a 34% share. At that time, social networks were lumped into content, which had a 34% share. Where are marketers moving their budgets? asl the dominant uses.

Spending

Spending Media Mobile Advertising Forrester

What’s the next big idea in B2B?

MLT Creative

DECEMBER 9, 2010

Why not ask B2B marketing experts I trust to answer my question via tweet? Social moves beyond marketing & PR to customer service (as has already happened in B2C) and importantly to B2B sales! ardath421 Ardath Albee The next BIG idea to be executed well by B2B marketers is personas. Then I had another idea.

Enterprise Management

Enterprise Management B2B Advertising Agencies Marketing Automation Services

Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

SEPTEMBER 8, 2020

Creating engaging multimedia content is how A. With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. 21:24 – An extreme uptake in B2B Digital Marketing.

Top of Funnel

Top of Funnel Digital Marketing Funnels B to B Content

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

AUGUST 25, 2020

01:47 – Linda’s background in B2B Digital Marketing. 03:17 – The disconnect between marketing and sales. 08:33 – The role of the frontline in helping the marketing side. 09:40 – What Linda is excited about in B2B Digital Marketing. 12:07 – Strategic partnerships in the B2B market.

Personalization

Personalization Marketing Budget Work Management Enterprise Management

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

OCTOBER 5, 2020

What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional. Paul Slack ( 03:43 ): And that was back in 2000. Right, right.

Sales Management

Sales Management B2B Marketing Top of Funnel Planning

Writing Your Own Book to Establish Authority

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. 10:37 – Automating content repurposing.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

OCTOBER 13, 2020

We’ve, we’ve had a lot of success here and I’ve always been involved in digital technologies, definitely in the marketing side, content management, sales, marketing sides of the world and have multiple products in this space. What time should we be doing all this stuff from a marketing perspective?

Trust Marketing

Trust Marketing Sales Management B2B Marketing Planning

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Cause I talk about business development, marketing.

Ideal Customer Profiles

Ideal Customer Profiles Ad Building B2B Top of Funnel

Standing Out in LinkedIn with Simple Strategies

B2B Digital Marketer

AUGUST 31, 2020

They’ve heard of LinkedIn as a great platform to stand out but don’t necessarily know the LinkedIn best practices , strategies, tactics, engaging multimedia content and more to leverage it for their business. Um, so B2B companies, so most people don’t know what B to B means, right? David Ubeda ( 12:55 ): Yeah.

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

One thing that’s not going to go away even in 2011 is the email marketing efforts. I also think that “marketing&# and the marketing function is getting more visibility and importance in b-to-b organizations. More and more marketing is at the table for big corporate decisions.

Paid Content

Paid Content B2B Marketing Paid Search Agency B2B

B2B Marketing Zone

How Performance Marketing Accelerates B-to-B Prospecting

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

Webinars

Trending Sources

B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards

Webinars

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Think Outside the B2B Trade Show Booth

What’s the hardest part of B2B inbound marketing?

It’s the End of the B2B Inbound Marketing Funnel as We Know It…

B2B Marketing Events Around The World - Dec 2011

Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

ClickInsights: Mistakes to avoid in copy used for lead generation

Show Me the Numbers: Hard Data on Internet Use and Media Spend

What’s the next big idea in B2B?

Engaging Multimedia Content: Making a Human Connection

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

Paul Slack: B2B Digital Marketing Has Never Been Easier

Writing Your Own Book to Establish Authority

B2B Digital Marketing is About Relationships and Trust

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

Standing Out in LinkedIn with Simple Strategies

B2B Marketing Predictions For 2011

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

Stay Connected