The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ViewPoint

FEBRUARY 24, 2016

Anyone who is intellectually honest and not employed by an inbound marketing company will admit: It’s a fantasy that search engine optimization (SEO), Facebook and tweeting about our community-building , value-creating blog are sufficient to produce the volume of face-to-face sales meetings required to hit our new business objectives.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

FEBRUARY 22, 2011

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. The use of consumer-type communities will increase in the realm of B2B marketing. I’d love to hear your thoughts. +

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Paul Gillin

JUNE 29, 2011

One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. Consumer purchase decisions are often impulsive.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Biznology

AUGUST 17, 2018

How refreshing that the ABM community recognizes that it’s not a matter of one or the other. ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel. It’s a supplement. “ You need both ,” said Vajre. This reminded me of the longstanding debate about inbound versus outbound in B2B.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Paul Gillin

OCTOBER 7, 2010

When my iPod went on the fritz this week, I became briefly involved in communities that provide diagnosis and repair advice, but it’s unlikely I’ll ever visit those places again. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. No social map is going to unearth these relationships.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

The ROI Guy

OCTOBER 1, 2013

Today''s B-to-B executive is budget constrained and risk adverse. Each ROI Calculator contains research from leading analyst firms including IDC and SiriusDecisions, as well as assessment and performance benchmarks aggregated and constantly refreshed from the ValueStory community of users.

ROI 40

ROI Marketing Management Advertising Agencies Advertising Benchmark 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Kapost

NOVEMBER 22, 2016

Developing a mature content operation is a significant undertaking, but one the marketing community increasingly acknowledges as yielding immense benefits, as SiriusDecisions notes : Content strategy, content operations and content marketing disciplines are still immature functions in many b-to-b organizations, and the lack of a strategic and formalized (..)

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

Adobe Experience Cloud Blog

APRIL 22, 2009

According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research. If someone has pre-approved a vendor, the risk goes way down — even if it's not the best solution.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Social media use soars among b-to-b marketers. Facebook changes terms of service which creates big frustration with user community. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting. Google improves Google Reader.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

OCTOBER 28, 2010

The B2BTOTY Awards Program, now in its third year, is the brainchild of Joe Zuccaro , who says, “It’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.”

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Paul Gillin

MAY 25, 2010

As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. The secret is the lack of competition. And as we know, Google loves blogs.

BtoB 50

BtoB B2B B to B Blogger 50

MLT Creative

MARCH 7, 2011

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. They seem to be the latest thing in print media and a good way to increase customer involvement. Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

Paul Gillin

JANUARY 6, 2011

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Success comes from building community one brick at a time.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

MLT Creative

AUGUST 12, 2011

Schaefer writes the blog {grow} , and with it he’s built an entire community of e ngaged individuals who enjoy active discussions in the comments section under each post. Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. Mark’s Twitter account is quite active, too.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Jonathan: I think the thing that the Instagram community is quite different from Facebook and from Twitter and it is interesting to. I make ball bearings.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Buzz Marketing for Technology

JUNE 27, 2008

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Energy Efficiency. Mainframes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

JANUARY 6, 2016

His organization provides a host of publications, lively events, training, and networking opportunities serving the B2B marketing community. I wish I could explain why the U.S. has struggled to sustain similar businesses.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

B2B Digital Marketer

MARCH 18, 2021

And then the last thing is community. And what community does is it gives you a sense of, Hey, wait, that person’s doing pretty good. And then community is also for people to give you feedback. And then there’s velocity jam, which is my software and, uh, community that I have, uh, helped to build.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Hubspot

NOVEMBER 16, 2012

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Roles under this subset include community managers , customer experience designers, and customer communications officers. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

WebMarketCentral

AUGUST 6, 2007

While blogs and podcasts can be effective at reaching senior managers, C-level executives are much less likely to forward ANYTHING than are lower-level employees.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

Biznology

AUGUST 18, 2017

One of Brenner’s many career accomplishments was his early recognition of the value of web communities as a way to attract, engage, and establish a relationship of trust with customers and prospects.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

B2B Digital Marketer

AUGUST 25, 2020

Linda has a commitment to giving back to the community. And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. Jim Rembach ( 24:37 ): A B to B digital marketer to ask himself? George’s Scholar Institute. It was like, Oh, there’s a connection.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 15, 2020

Joe is a contributing member of the YEC (Young Entrepreneur Council), a community of the world’s most passionate, driven entrepreneurs. Joe Apfelbaum ( 04:46 ): And hopefully you turn into the right beautiful community, the right family that you’re going to create. Joe Apfelbaum ( 00:49 ): Yeah.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. In this chapter, we’ll suggest some approaches. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Anything Goes Marketing

MAY 17, 2009

Marketing Automation megheuer : # sds09 Marketing automation is a requirement for best-practice performance says @jneeson megheuer : # sds09 Prediction from @jneeson is by 2015, up to 50% of b-to-b marketers will deploy marketing automation Marketing Structure cedwardbrice : # sds09 more than half of audience making organizational changes to their (..)

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Digital Marketer

AUGUST 31, 2020

Um, so B2B companies, so most people don’t know what B to B means, right? David Ubeda ( 00:38 ): Yeah, man. Um, and again, thanks for having always good to connect with fellow like minded entrepreneurs. So that’s business to business, right.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. What I’m about. It’s a fantastic question.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

A Better Jones

AUGUST 2, 2019

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side. I live in Portland.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

The ROI Guy

JUNE 29, 2011

Based on this, it’s no surprise that the most valuable content is perceived as coming from peers, who in articles, in communities and via discussion group dialogue provide experiences, advice and recommendations.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. B to B (18). Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) August 3, 2010. 2010 (502).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40