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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. Much of the time, you can use Google Analytics (GA) for this. And what tools do you need to streamline your marketing?

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The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

Done wrong, it can seriously damage both your personal and brand reputation. To “properly” respond to it, she suggested setting up an autoresponder sequence as follows: No. ” Wouldn’t it be fun to set all that up on an autoresponder? At worst, Google will catch on and hit your site with a manual penalty.

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

Never Use All-Caps Have you ever noticed that when a person uses all caps in an online forum, even if it is one small paragraph or two quick sentences, people often get pissed about it? Your voice communicates your company’s personality; it's who customers "hear" when they read your copy. This happens in emails also.

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How to Use Google Hangouts On Air to Run Your Next Webinar

Convince & Convert

Google Hangouts on Air are free! With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs. Here is a screenshot from a webinar from earlier this year that I ran using Google Hangouts On Air: And the chat below: Results. Run Your Next Webinar as a Hangout On Air.

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The Critical Role of Testimonials in Digital Marketing

seo.co

Send an autoresponder – Every time someone makes a purchase, you can follow up via an autoresponder that asks for their input. Obviously, they must have a relatively positive experience if they are a repeat customer, so they can be the perfect person to approach. Get Plenty of Information.

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Audience Segmentation Lessons from Google Plus

Convince & Convert

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. When I set up my profile and started connecting with friends, I noticed something: Circling friends in Google+ feels a lot like segmenting email subscribers.

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10 Simple steps for a smoother work vacation (with template)

Sprout Social

Preferably in person and then followed with a confirmation email for the sake of accountability. Put together a brief out of office autoresponder. The good news is that you can easily set up an out of office autoresponder in Gmail in a matter of minutes. Even a couple of days’ worth of notice will be much appreciated.