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3 Keys to an Effective Autoresponder Program

The Point

One surefire method of making sure that leads are responded to promptly, effectively, and systematically, is to incorporate a program of automated email response (sometimes known as an “autoresponder” campaign.) Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

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3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

Customer stories, also called “success stories” or the more mundane “case studies,” have amazing lead generation power. With emails, for example, one Experian study found personalized emails drive 6 times more revenue than generic email blasts. Here’s a few: 1. What makes them work?

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The Critical Role of Testimonials in Digital Marketing

seo.co

According to Visual Website Optimizer , a case study by WikiJob proved that A/B testing customer testimonials increased their sales by 34 percent. Send an autoresponder – Every time someone makes a purchase, you can follow up via an autoresponder that asks for their input. Increases Conversion Rates.

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How to Create an Effective Email Autoresponder Series

Optinmonster

Are you trying to build a more profitable email autoresponder series, but you’re not sure where to start? Autoresponders can be one of the biggest revenue drivers for your business. And since you only need to set things up once, autoresponders also offer busy business owners a way to save time while still earning money.

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A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. For tips on setting up an effective autoresponder program, see this earlier post. I’m following up to learn: 1.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

B2B Marketing inside sales Lead Management Lead Nurturing Marketing Automation Marketo telesales Uncategorized autoresponders inside sales case study lead nurturing best practices lead nurturing strategy lead nurturing tips marketo'