Valasys

APRIL 13, 2020

However, the development of CRM software is fairly new. Keeping in view the dynamism of B2B businesses and the overarching influence it cascades in the client acquisition, lead nurturing, sales conversions and client retention, there are several reasons to prefer agile CRM integrations over the waterfall. Agile CRM Integrations.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. PricewaterhouseCooper (PwC) recently reported that about 23% of B2B marketing budgets are allocated to event marketing, which is a separate line item from other types of marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Many in the industry have found that using technology to automate more tasks can increase their efficiency and can keep them focused on the long game as they grow their events. In this blog, I’ll cover three ways that automation can help move the needle and grow your events to their fullest potential. . Web Scheduling.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work. Who should booth staff be scanning? 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Martech

AUGUST 2, 2022

Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on. We’re routinely asked what products typically sit alongside the larger platforms.

Marketing Automation Services 116

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 116

ActiveDEMAND

JUNE 21, 2019

Microsoft Dynamics is a CRM/ERP package that many companies invested in the Microsoft ecosystem prefer. For those using Dynamics as a CRM, there is now a great new option for marketing automation to help fill the CRM with qualified new leads: ActiveDEMAND. Better connect sales and marketing. Event marketing.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 40

Martech

JANUARY 6, 2022

As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization. It was the brainchild of Ben Hindman who came from a live events planning background. Why we care.

Marketing Automation Services 101

Marketing Automation Services Marketing Management Lead Gen Aggregators 101

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

markempa

AUGUST 25, 2014

Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. To meet this challenge, the team audited the current situation, and ended up replacing both existing marketing automation and CRM solutions, and found new technologies that were more integrated.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

SmartBug Media

DECEMBER 22, 2023

Notes are processed daily, creating an incredible layer of qualitative data in the CRM. If your organization is new to tracking trade show and event ROI, start with the basics. Make a booth plan, organize special events, and use effective marketing automation and CRM systems.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Webbiquity

OCTOBER 16, 2018

This creates a “1+1=3” situation; each vendor benefits from exposure to the other’s CRM contacts, but together they may also reach new prospects neither has interacted with before. Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Webbiquity

AUGUST 18, 2020

It offers breakout rooms, a resource center, registration with email notifications and reminders, customizable layout, analytics, and integrations with several popular CRM and other apps. The tool encourages attendee engagement through video calls, chats, polls, notifications, surveys, Q&A, and games. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Last fall, they also plugged into HubSpot’s CRM. What it does.

Account Based Marketing 84

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 84

GreenRope

APRIL 29, 2021

This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM. Why post-event nurturing is important. Easy ways to import webinar attendees into your CRM. Segment attendees to share timely and relevant post-event marketing content.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Martech

JUNE 5, 2023

The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems. With the return of events for B2B marketers, efficient collection of lead data is back on the agenda. It’s easy enough to capture data at your own events or your own booths by scanning badges.

Leads 87

Leads Lead Marketing Qualified Leads API 87

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hubspot

JUNE 7, 2018

To organize your contacts and automate an effective sales and marketing process, it’s important you have a CRM -- but if you’re a small company just starting out, you might not feel ready to implement a fully-established CRM with all the features. This CRM template is a great place to get your feet wet.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Sales has others.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Only B2B

FEBRUARY 11, 2024

For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Solution- partner with a CRM provider. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

SpotMe Blog

JULY 21, 2023

Targeted communications : Send automated, personalized emails to confirm registration, share event updates, and remind attendees. Customize emails with your branding and event details. The event registration process should be simple for both organizers and attendees to navigate.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Don’t believe us? Advancing the Deal Means Meetings.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Webbiquity

FEBRUARY 5, 2018

Just like online data, data from live event signals can now be tied to lead scores, participation rates, user experience, product adaption, conversion goals, or and the myriad other business outcomes that exist within a Marketing Resource stack.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190