Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. It transforms your static data into a dynamic, intelligent resource, making decisions not just informed but visionary.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? With that shocking statistic, let’s review the benefits of sales automation. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue. The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

FunnelEnvy

OCTOBER 30, 2023

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Salesforce Marketing Cloud

AUGUST 17, 2022

Artificial intelligence (AI) touches billions of people daily. AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. Innovate with AI.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 98

Marketing AI Ideal Customer Profiles Allocation Analysis 98

Salesforce Marketing Cloud

APRIL 27, 2022

Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those job gaps. . When companies can’t find people, what are they going to do to maintain productivity and product quality?” asked Jeff Burnstein, president of the Association for Advancing Automation (A3).

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? Think of it as generating ICP using AI Analytics.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

JANUARY 31, 2017

If the computer successfully fooled the interrogator into thinking it was a human, the computer was said to successfully have artificial intelligence. Since the days of Alan Turing, there’s been decades and decades of debate on if his test really is an accurate method for identifying artificial intelligence.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Exo B2B

NOVEMBER 29, 2018

In a world where marketing departments must constantly justify their existence and measure their results, being able to predict the success of a campaign seems to be fictional. And yet, predictive analysis aided by artificial intelligence (AI) is a growing trend in marketing. What is Predictive Analysis ?

Marketing AI 60

Marketing AI Digital Transformation Digital Marketing Funnels Sales Cycle 60

6sense

FEBRUARY 25, 2016

Unfortunately, that doesn’t always correlate with being right.” – Amanda Kahlow. At the recent MIT Technology Conference on February 20, our founder and CEO Amanda Kahlow took the stage with a panel to discuss how artificial intelligence (AI) will change the face of the workplace. The Promise of AI.

Marketing AI 48

Marketing AI Conference Correlation Opinions 48

Content4Demand

JULY 17, 2020

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success. Construct an Ontology to Train AI.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

TrustRadius Marketing

NOVEMBER 9, 2022

Artificial intelligence for IT operations (or AIOps) uses machine learning models and big data to collect, process, and analyze data from multiple sources. This allows DevOps and IT teams to make sense of data quicker and automate different aspects of IT operations workflow. Data Trends & Marketing Opportunities.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations. One of the most powerful applications of AI for data analysis is in the area of intent.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. Hence, the need for automation arises as a solution to these challenges.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

Martech

MAY 7, 2024

Generative AI leads the martech growth. Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? Like other markets, our research shows that martech has a long tail, too. A stack is a set of martech tools that a company is using.

Work Management 113

Work Management Long Tail Marketing Marketing Management Trends 113

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 114

Allocation Marketing Attribution Enterprise Management Marketing AI 114

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Hubspot

MARCH 2, 2020

Although I love the flexibility of my job, the company culture is the reason I stay. In fact, with the growth of technology and progressive attitudes around work culture, many other companies are following suit. 8 Ways the Workplace is Changing for Marketers. 8 Ways the Workplace is Changing for Marketers.

Marketing AI 99

Marketing AI Paid Search Agency Planning Work Management 99

Webbiquity

JANUARY 30, 2018

Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. Briefly, PavaAI uses artificial intelligence and machine learning algorithms to find patterns in GA data that human analysis will likely miss.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). . The need to get more from your B2B marketing with a lot less. Advertisement.

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100