Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Yes, it is true that we use content marketing to: Help our target audience solve problems. Provide information our audience can’t find elsewhere. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Remember that each one serves a different purpose.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. For individual events focused on audience engagement, one of the best options is Shindig.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

JULY 19, 2022

Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. By tracking this metric, you’ll know when it’s time to evaluate your customer retention strategies so you can find ways to reduce your churn rate and improve your ROI. How to Use Leading Indicators to Increase ROI.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Only B2B

MARCH 13, 2024

Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Absolutely, if you can measure its return on investment (ROI). Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Rake in the ROI Google Analytics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Relevance ROI 120

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Leading Results Rambings

OCTOBER 19, 2023

Every dollar spent on marketing should yield the best possible return on investment (ROI). As a digital marketing agency, Luna Creative Marketing understands the significance of optimizing your marketing efforts to reach your target audience effectively and efficiently.

ROI 52

ROI Allocation Paid Search Agency Advertising Agencies 52

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. We all want to feel special and catered to, so when your audience feels like you’re speaking directly to them with personalized content, they’re more likely to engage. In addition to loyalty, you build trust with your audience.

Segmentation 97

Segmentation ROI SMS Demographics 97

PathFactory

APRIL 23, 2024

B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. With the ability to do these three things, B2B marketers get deeper insight into the black box of their content, while proving the ROI of their content marketing efforts. Are you getting the most out of your B2B content?

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

ClearVoice

JANUARY 11, 2024

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Top Rank Marketing

OCTOBER 19, 2023

centric, the content should cater to a global audience. Drawing from Laura Barnes’ presentation, it’s clear that with the right strategies, teams can navigate the complexities of content measurement, ensuring that the content not only reaches its audience but also delivers tangible ROI.

ROI 115

ROI B2B Work Management Guidelines 115

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Measuring the ROI of personalization. The post The ROI of personalized experiences: Process measurements appeared first on MarTech. Processing.

ROI 135

ROI Process Personalization Lead Ranking 135

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. It’s much more effective to build trust with your audience through helpful content than to inundate them with sales messages. Their crime: failing to set goals. So where do you start? Far from it.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. When you follow a well-structured strategy, you are making sure that your influencer marketing efforts are aligned with your overall marketing goals, effectively reaching your target audience and fostering long-term relationships with influencers.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Doing so reinforces the information you’re delivering across all channels for the maximum ROI. The post 5 Tips to Maximize Your Trade Show ROI appeared first on ER Marketing.

Trade Show 65

Trade Show ROI Tips Press 65

Marketing Insider Group

JUNE 1, 2020

Storytelling is the art of drawing out empathy from both storyteller and audience. This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Spend more time getting to know your audience.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62