Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. There lies the magic of B2B influencer marketing. Here’s how.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Televerde

JANUARY 12, 2021

They instead try to force leads backward: gating all their content behind forms, hounding everyone who provides an email address, and running heavily promotional content. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Some of yours might include: Certain Facebook groups and pages.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Oktopost

JANUARY 5, 2021

Our colleagues in digital marketing pick them up and utilize them to help inform and direct content. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. It stands to reason, that when content is shared through both routes, people are going to engage with it.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Content marketing is among the most important and effective B2C digital marketing strategies today.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Televerde

JANUARY 12, 2021

They instead try to force leads backward: gating all their content behind forms, hounding everyone who provides an email address, and running heavily promotional content. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Some of yours might include: Certain Facebook groups and pages.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Sprout Social

OCTOBER 25, 2022

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Focus on building awareness within targeted audiences and grow from there. What is brand awareness?

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Convince & Convert

DECEMBER 12, 2014

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. Providing helpful information that will be valuable to their audience is key to Corcoran’s strategy. Ello : This network wants to be the anti-Facebook. barimogil Tweet This. Much More Than Sales.

Automation 136

Automation Gartner Skype Marketing Budget Creation 136

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Influencer marketing goes deeper than you think.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

KoMarketing Associates

FEBRUARY 23, 2016

This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Driving offline audiences to online campaigns will be an essential tactic to create a truly competitive advantage. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Brandpoint

JUNE 18, 2020

Instead, you must regularly revisit your marketing tactics to ensure they’re still relevant to the post-COVID world and its constantly changing challenges. As such, your marketing team will need to meet frequently to revisit current plans and decide whether they still apply to the changing needs of your audiences. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. Make sure to get the balance and volume right.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. The communication of relevant messaging to your current and future customers is also integral to building your business brand. But what is a content strategy?

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Convince & Convert

DECEMBER 12, 2014

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. Providing helpful information that will be valuable to their audience is key to Corcoran’s strategy. Ello : This network wants to be the anti-Facebook. barimogil Tweet This. Much More Than Sales.

Automation 87

Automation Gartner Skype Marketing Budget Creation 87

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Valasys

APRIL 3, 2023

AI-powered intent analysis can also help identify relevant topics, keywords, and content formats that resonate with the target audience, and optimize the content distribution and promotion channels accordingly. This leaves you without information about potential customers who haven’t heard of your company yet.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

JANUARY 17, 2020

The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. This is possible by getting the audience targeting right. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Product reviews matter to Gen Y, and Gen Z is more inclined to interactive and authentic content. Create Frictionless Experiences.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

The Lead Agency

FEBRUARY 8, 2023

In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers. Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

accelerate agency

APRIL 12, 2023

It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing. Your SaaS marketing strategy needs to be catchy and simple, yet still informative enough for the target audience to grasp the product’s ability to solve their problems.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Valasys

JANUARY 16, 2023

Marketing teams may find audiences who are similar to their brands, create relevant content, and automate triggers based on consumer behavior with the use of Salesforce automation capabilities. . – Focus on your content library while you prepare your content strategy. Audience segmentation: .

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner. Collecting relevant customer information helps the marketers in devising impeccable strategies for optimizing their core marketing endeavors & for formulating winning strategies for achieving revenue goals.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

FEBRUARY 26, 2020

Delivering advertising assets to audiences in specific accounts with custom messaging & offers informed by the organization’s ABM strategy & customer needs. Account-Based advertising can help improve the click-through rate from the display ads as a broader audience is targeted.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. Audience behavioral signals . What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Ranking 52

Outbrain

NOVEMBER 4, 2020

Look to digital channels for content distribution. That’s all changed, and without traditional interactions, B2Bs are looking to content creation to engage prospects. alone, 43% of B2B marketers are reallocating event budgets that were unused due to COVID toward spending on content. In the U.S. In the U.S.

Buy 36

Buy B2B Marketing B2B Paid Search Agency 36

Porch Group Media

AUGUST 14, 2019

According to recent data by Avionos,40 percent of consumers have made a purchase via Facebook, 13 percent have made a purchase through Instagram and 12 percent have made Pinterest purchases. In another survey from Curalate, 52 percent of respondents discovered a new retail product on Facebook that they were interested in buying.

Acquisitions 40

Acquisitions Lead Ranking Lead Scoring Ideal Customer Profiles 40

accelerate agency

OCTOBER 21, 2020

Utilise content marketing. A SaaS marketing strategy focuses on selling SaaS products in a (mostly) digital space with a focus on digital channels and content marketing. Second, make the most of interactive and engaging content. Digital marketing can help your business build strong content and tackle SEO optimization.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

The Lead Agency

AUGUST 20, 2020

Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. Daily audio and video calls on WhatsApp and Facebook Messenger more than doubled as the virus spread.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. Blogging Let’s say Directive wants to create lead generation content.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Webbiquity

NOVEMBER 5, 2019

Use Market Research to Understand Your Audience. You may discover your intended audience prefers one social media platform over another. You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. Create content to address every stage of the buying process.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Martech

JULY 8, 2022

Source: Gartner Consumer Values and Lifestyle Survey, October 2021. What this means for digital marketers : Diverse and inclusive imagery and themes are important ways to demonstrate your brand’s core values to a wide audience. Today, 96% of Millennials are on more than one platform, according to recent Gartner research.

Peer-to-peer 117

Peer-to-peer Optimization Gartner Marketing & Strategy 117

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. Define your target audience Having a clear target audience gives your team a defined group of customers to prioritize based on certain characteristics.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130