NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When prospects have identified a need and look to search engines to begin the research process. With pay-per-click, audiences are looking for a solution. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

NuSpark Consulting

SEPTEMBER 9, 2012

When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Provide ongoing marketing ideas to engage target audiences and generate leads. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Tomorrow People

MARCH 21, 2012

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Here’s another reason why company websites are failing a lot of businesses: they are designed only around the company’s own selling cycle.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Boost Revenue.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Keep your focus squarely on finding topics that are of interest to your target audience and developing content. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

KoMarketing Associates

DECEMBER 8, 2015

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. According to Forbes Insights study, “Reaching the Right Audience,” almost all large companies consider digital video to be a key component of their marketing message or brand. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Recycle - Don’t toss out content that’s no longer pulling the audience it once did. Get Engineers Can Sell white paper now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. It is only when you tie them together or translate features into benefits can you engage with your target audience and increase your success rate of closing the sale. Get Engineers Can Sell white paper now.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Online Marketing Institute

APRIL 4, 2011

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Adobe Experience Cloud Blog

JULY 20, 2009

You can follow John on Twitter @jwatton. . Q: What are you doing differently to reach a global audience whose primary focus is not technology? In the age of Twitter and Facebook, it's easy to let the channel be the answer. And yes, we do have a ShipServ Twitter account , but it's simply a feed from our blog.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

seo.co

FEBRUARY 21, 2022

And as the audience and interactions change, so should the tactics. The technical definition of B2B marketing is the promotion of products and services to other businesses, typically involving more complex products, longer sales processes, increased sales volumes, and multiple decision makers. Purchase Process.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

BenchmarkONE

NOVEMBER 23, 2018

Content is one of the most important parts of the buying cycle. You can (and should) gate content like white papers, reports, videos, and research. There are lead generation strategies on nearly every platform nowadays, so your choice of strategy should depend mostly on where your audience is. Let’s look at both.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

SnapApp

DECEMBER 4, 2017

In turn, this builds trust with the audience. . Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. Use documented business processes to ensure consistency and scalability. . . #21. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

AUGUST 27, 2009

Blog Marketing Interactions Twitter Ardath421. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

OCTOBER 8, 2009

Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. The reason: Not every buyer follows the exact same path in the marketing and sales processes, so case studies show up at different points in the cycle. It covers the complete process of creating a story from start to finish to usage.

Case Studies 100

Case Studies Case Study Activities Studies 100

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). ” Getting savvy with content creation by iMedia Connection.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Adobe Experience Cloud Blog

APRIL 23, 2012

Know your Audience. In a downturn, more people are involved in approving every B2B purchase, and the buying committee usually includes senior decision-makers who will not understand (or want to understand) the technical nuances of your product or service. Plan your Content. Optimize Content for Inbound Marketing.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land. Many large companies haven’t either.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Kill the white paper!” Significantly because it helps companies look at their customers as real people and not just a set of leads and numbers that need tracking and processes. Don’t stop the dialog. they are increasingly telling their clients. And I tend to agree.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Blog WhitePaperPundit Twitter Jonathan_Kantor. Jonathan Kantor is 14-year white paper marketing veteran. " Jonathan Kantor. " Jonathan Kantor. Jonathan Kantor's Tip.

Paper 100

Paper Work Management Marketing Management SME 100

B2B Digital Marketer

OCTOBER 5, 2020

08:51 – Activating your audience. 15:15 – The B2B buying cycle. And so if you can try to talk about how this maturation process works, because I think that kind of gets into the strategy. And then from there, you move into the next pillar, which is all about activating your audience. Debating our audience.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52