Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Social Media 156

Social Media Media Ad Exchange Work Management 156

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

ClearVoice

JANUARY 26, 2021

Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. Social media success tends to be episodic, typically short-lived, based on the whims of your audience. Quite the opposite.

Social Media 116

Social Media Paid Content Training Media 116

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 87

Marketing Automation Services Curation Enterprise Management Marketing Automation 87

Hubspot

APRIL 6, 2020

Getting blog readers is all about promoting your content to the right people at the right place and the right time. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Typically, Medium is used for thought leadership content. So, how can you do that?

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. And he talked about how to use “Audience Marketing” to get started. With targets or topics?

ROI 100

ROI Content Marketing Generation Planning 100

Convince & Convert

NOVEMBER 21, 2013

Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way. Yes, even with less branded lifestyle content alongside company news.

Storytelling 164

Storytelling Marketing Websites Social Media Blogger 164

Valasys

SEPTEMBER 22, 2023

With the digital realm becoming increasingly saturated, it’s more important than ever for businesses to find innovative ways to connect with their target audience. It involves influencer selection, content creation, audience engagement, and focuses on building trust, generating leads, and measuring ROI.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

Outgrow

OCTOBER 7, 2021

Furthermore, think of review websites like Google+, and even Facebook. Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. Study how connected they are to their audience. 5 Leverage User-generated Content.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Here’s a good example of curated reviews for Blue Apron.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

EveryoneSocial

FEBRUARY 10, 2017

This is a free feature that will allow you to easily add in a contact button, details on what kind of business you are and in-app analytics that will help you measure the success, relevancy and engagement of each piece of content that you post. Engaging content > more eyeballs any day! The best part? What can I say?

Work Management 40

Work Management B2B Marketing Marketing Management Planning 40

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Blogger Outreach.

Google 80

Google Ad Building Domain Blogger 80

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Content Marketer of the Year winner.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

MARCH 8, 2012

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Art, Books, Business, etc.)

Facebook 28

Facebook Paid Search Agency Curation Broadcasting 28

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. Before Permission Marketing , how much audience did Seth Godin have? RSS subscriptions are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Marketing Insider Group

OCTOBER 4, 2011

To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results. The quote they used: “I often talk about the importance of putting our audience at the center of everything we do and creating customer-focused marketing plans.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

Curation 111

Curation Tools Enterprise Management Content 111

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. AI-Generated Content.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Provide a range of content. Make it personal.

Blogger 92

Blogger Long Tail Marketing Opt-out Opt-in 92

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Magisto

JUNE 30, 2020

While Instagram Stories is designed for spontaneous short-form videos similar to Snapchat, IGTV is aimed for long-form video content, as you can find on YouTube. The app will curate a collection of videos, based on the people you follow, popularity, and the secret sauce of Instagram’s algorithm. Get Started. Let’s dive in!

Verticals 52

Verticals Youtube Video Marketing Click Rate 52

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. Your audiences and prospects are actively using social media and those numbers are continuing to grow for each platform.

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.”

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Content Standard

JULY 15, 2016

Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. This concept has particular resonance given the lack of intimacy on other social media networks, particularly Facebook. Why Users (and Celebs) Love It.

Interactive Marketing 40

Interactive Marketing Work Management Branding Brand Identity 40

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. Close out of your Facebook tab and turn your phone on silent.

Work Management 28

Work Management Content Marketing RSS Content 28

Hubspot

OCTOBER 27, 2016

To avoid becoming one of those brands whose Facebook page hasn't been updated in months -- and we've all seen them -- learning to plan and schedule your social media posts in advance is key. Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye.

Social Media 28

Social Media Planning Media Buyer Personas 28

Scoop.it

FEBRUARY 14, 2023

More than 82% of global content marketers have integrated content curation with their content marketing strategy. Additionally, a recent survey found that 7 out of every 11 curated Facebook posts are seen by more than 750,000 people. What is Curated Content? Benefits of Sharing Curated Content.

Curation 90

Curation Aggregators Thought Leadership Content 90