Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Top of Funnel 161

Top of Funnel Budget Programs B2B Sales Content 161

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. So — how do you learn about SEO? Not too shabby for less than six hours of content. You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Anteriad

APRIL 11, 2023

B2B content syndication is a powerful tool for audience activation and lead generation. This tactic fits well into an integrated digital marketing campaign and complements your other marketing efforts. Targeting your audience with content syndication is a great way to fill your pipeline and drive more results.

Ideal Customer Profiles 86

Ideal Customer Profiles Top of Funnel B2B Digital Marketing Funnels 86

EMagine B2B Blog

NOVEMBER 14, 2023

The marketing industry, in general, has seen major shifts over the last few years. The biggest shift is one that may require a new mindset: the increasing importance of content marketing. The goal of content marketing is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. But how do you know if you are doing it right? What is Content Curation?

Curation 108

Curation Ethics Copyright Content 108

seo.co

OCTOBER 5, 2021

The following are page-level on-site optimization strategies, part of our 101 ways to improve SEO. You can showcase these brands on an “author” or “team” page, but the real benefit is having these personal brands develop your articles. Build personal brands. Optimize your title tags.

Optimization 98

Optimization CMS Development Tagging Keywords 98

Scoop.it

JUNE 7, 2022

There’d be no point in showing you how to use UCaaS mechanisms if you didn’t first know the answer to the question “ what is UCaaS ?”. Branding, in the context of your blog, describes the process of overhauling decision-making around every aspect to form a cohesive, recognizable digital footprint. What Is Branding Your Blog?

Brand Identity 94

Brand Identity Branding Ad Building Churn Rate 94

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

BuzzSumo

JULY 16, 2019

What is the hallmark of good content? Ask 100 content marketers, and you’ll probably hear at least 101 different answers. This is why creating popular content is no longer enough. You want evergreen content that is popular and stands the test of time. 3 Steps to a Successful Evergreen Content Strategy.

Marketing & Strategy 91

Marketing & Strategy Content Lead Scoring Lead Ranking 91

SmartBug Media

MAY 11, 2023

As a marketer, you know that starting any campaign without a strategy in place is just leaving leads on the table. Content marketing is no different—an effective content marketing strategy is an absolute must before you dive into creating and optimizing content for your brand.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy CMS Development 98

Zoominfo

MAY 2, 2018

In fact, generating high-quality leads is the biggest challenge for B2B marketers ( source ). Think of it this way, someone who visits your website downloads your content, or engages with you on social media is more likely to do business with your company than someone picked at random. These are important distinctions to make.

Lead Generation 203

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 203

Content4Demand

FEBRUARY 11, 2020

If you haven’t already booked your spot at the 2020 B2B Marketing Exchange , some of these sessions just might persuade you to book some last-minute travel. There’s much more than gorgeous surroundings and luxurious amenities at the year’s best B2B marketing conference. We hope this helps you make the best use of your B2BMX time.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Scoop.it

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy.

Paid Content 89

Paid Content Content Marketing Planning Content 89

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Sana Commerce

JULY 13, 2022

Since so much of B2B business if built on developing strong, personal relationships with customers , stakeholders can often assume blogging is a long-term and ultimately low-impact marketing tactic for demand generation. This blog explores some common benefits of effective B2B blogging, along with some tips on how to get started on your own.

Tips 52

Tips B2B B2B Thought Leadership Lead Scoring 52

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. Publishing a high volume of content merely to attract traffic is as risky as not publishing at all. Content as a Source of Value.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

KoMarketing Associates

MARCH 2, 2017

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Metadata

SEPTEMBER 19, 2022

Targeting is arguably the most important part of a marketing campaign. No matter how eye-grabbing the creative is or how big the budget is, none of it matters if you don’t have the right target audience. What is targeted marketing? Let’s face it: Marketers collect tons of data about their target audience.

Paid Content 52

Paid Content Examples Psychographics SMS 52

Contently

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

SmartBug Media

FEBRUARY 12, 2020

Inbound marketing is about giving your prospects the right type of content at the right time. You have to give people exactly what they want when they want it—and we’re not talking about classic outbound content. ? Blog articles. Blog articles. Infographics. Infographics. Outbound methods: ?

Marketing Management 95

Marketing Management Comparison Content Case Study 95

Martech Advisor

JANUARY 17, 2020

If you’re looking to benefit from the power of native content in 2020, read on to know about: Insights from Verizon on the rise of native formats. Way back in 2015, we asked if native advertising will finally take over traditional marketing. Trends like this illustrate how popular native content has become.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

Directive Agency

JUNE 29, 2016

With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint. You’ll be able market your products and acquire new users through entirely new techniques.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

The Lead Agency

JUNE 7, 2018

In B2B marketing , building and maintaining relationships with your customers is key to nurturing leads. However, this is only more of a reason to get out and try implementing some of the strategies we are going to cover in this article. See how many people you can remember. Dale Carnegie recommend remembering birthdays.

B2B 75

B2B Impressions Network Marketing Paid Search Agency 75

Optinmonster

DECEMBER 16, 2019

You’ve finally decided to make the leap and start a YouTube channel. You know the content is solid, so why isn’t your video getting more clicks? Today we’ll be looking at 8 tips for YouTube SEO to make sure your videos get ranked, get views, and get subscribers to your channel. …you got nowhere. Adding subtitles.

Youtube 52

Youtube Lead Scoring Lead Ranking SEO 52

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

PureB2B

MAY 7, 2017

So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI in the business. Content Marketing – Everyone’s got a content success story. Social Media Marketing – There are over two billion active social media users globally.

Creativity 86

Creativity Lead Scoring Lead Ranking Generation 86

SnapApp

NOVEMBER 30, 2016

A website can make you or break you, so why wouldn’t you want it to be awesome? How can you use your website to convert online visitors into leads? How can you use your website to convert online visitors into leads? . To start, offer an immediate and personalized content experience with which your audience can interact.

Marketing Websites 48

Marketing Websites Examples Lead Scoring Lead Ranking 48

ClearVoice

AUGUST 8, 2019

Marketing automation and the ability to affordably test your messaging have reinvented the marketing funnel as we know it. But without a foundational understanding of it, marketing automation is useless. Marketing automation enables businesses to reach more people in a cost-effective, competitive way. Funnel 101.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

PureB2B

MAY 10, 2017

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are. At the heart of all of this is demand marketing.

Paid Content 78

Paid Content Demand Demand Generation Agencies Top of Funnel 78

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. You won’t find it here!

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. How can you make your blog content stand out amid the increasing online noise? What key trends in 2014 should social media marketers to be aware of?

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

OCTOBER 11, 2016

These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. We have to know how to rank, build links, and yield traffic. How to Learn SEO: 9 of the Best Resources to Bookmark. Since 2004, Moz has served as what it calls "a vibrant online marketing community."

Resources 28

Resources SEO Best Practices Keywords 28

Webbiquity

OCTOBER 5, 2010

How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. How popular is Twitter? 51% of active Twitter users follow companies, brands or products on social networks. Which tools are most helpful?

Twitter 100

Twitter Stats Tools Tips 100

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. Most content marketers (especially newbies, but seasoned vets as well) struggle coming up with new topics as their campaigns roll on. In this guide, I’m bringing you 101 of them.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Infographic by- Invesp Consulting So if you want your emails to be opened, you need to make sure your subject lines use the correct psychological triggers and cater to your audience.

Best Practices 234

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 234

Hubspot

FEBRUARY 1, 2016

It's an exciting time to be a content marketer. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s?

Storytelling 28

Storytelling Design Tools Content 28