The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!
Zoominfo
JULY 6, 2021
Tom doesn’t know whether you need his product and neither does Kate — but she at least knows there’s a chance. Inside sales became prevalent in the 1980s when companies wanted to sell large volumes of their products without having to travel. One early adopter of inside sales was Marc Benioff, CEO and founder at Salesforce.com.
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Engagio
APRIL 12, 2024
High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. This article will dive deep into the importance of customer retention, hitting on several techniques to not only keep — but also grow — your customer base. Let’s start with the why. Efficiency FTW.
InsightSquared
DECEMBER 6, 2017
They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders.
KoMarketing Associates
AUGUST 2, 2018
That’s more time than brands spend on email copywriting, designing, coding, or any other aspect of email production. He has written more than 3,000 posts and articles about email marketing trends and best practices. “It is surprising just how much time brands are spending reviewing and approving emails—3.9 hours per email on average.
InsightSquared
NOVEMBER 29, 2017
That means they need to develop key performance metrics to measure the activities that have the most significant impact on sales productivity, pull the necessary reports to track those KPIs over time, and compile dashboards that sales leaders can use to keep tabs on their team. What Skills Should Directors of Sales Operations Possess?
ANNUITAS
OCTOBER 27, 2016
I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
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