markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? However, as Krol’s article shows, the telephone shouldn’t stand alone.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Zoominfo

JANUARY 23, 2021

With the help of this article, you can get your reps on a prospecting schedule, automate efficient processes and hone your prospecting efforts to ignite your sales process. For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. Whose LinkedIn posts do they comment on?

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Mass Analytics

DECEMBER 16, 2022

This article introduces you to how Marketing Mix Modeling could help you identify the most effective marketing mix elements and increase your Marketing Return on Investment (MROI). Along with this article, we will support you with additional introductory video from our Master Classes. Used to determine the value of advertising.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Biznology

JUNE 4, 2019

Narrowing down the target universe, creating a differentiating message and delivering that message with the right media at the right time are all critically important requirements that elude many, if not most, marketers today. We used to say that multi-touch, multi-media and multi-cycle marketing multiplied results. You need balance.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Valasys

MAY 2, 2023

Make sure to include relevant keywords in your article titles and body text so Google understands what type of information its users are looking for when they use those keywords in their searches. Engage in Social Media Marketing Marketing your architecture practice on social media is essential.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media? Make every campaign social.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Martech

APRIL 6, 2023

Newspapers and magazines were largely replaced by social media. Telemarketing was replaced by SMS marketing. There are now tools capable of creating complete articles, slide decks, talking head videos and even reproducing anyone’s voice. The phone book was replaced by online search.

Marketing AI 141

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 141

Only B2B

FEBRUARY 6, 2018

There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. I searched “ demand generation tactics ” and the first page had an article by Sprout Social. Demand Generation and Inbound marketing: The new couple in town!

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.

Social Media 100

Social Media Brand Identity Branding Media 100

markempa

AUGUST 5, 2012

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. The team curated content like whitepapers, articles and industry reports. “If

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Scoring 120

The Mx Group

AUGUST 24, 2018

Your sales team might benefit from new collateral, and the extra visibility from co-workers will increase the odds of shares on social media. Social media: Make your audience aware you’ve written something new. Share it, and ask your colleagues to share your new content, too! How about on relevant service or product offering pages?

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Excelsior Research

MAY 31, 2021

Any digital content can be syndicated, for example, blog posts, articles, info graphics, videos, and much more. The publisher creates backlinks to the content creator’s website and other social media pages creating organic traffic. Gradually helping you build up a relationship with the press and media. SOCIAL MEDIA.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Stevens & Tate

JANUARY 21, 2020

So are billboards, magazine ads, radio ads, and telemarketing. A lot of social media marketing is indirect as well. For example, if you’re simply engaging in discussions or posting links to informative articles. Direct marketing includes a number of traditional marketing strategies that everyone is familiar with.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

markempa

JULY 20, 2005

« Prediction: Lead generation dashboards will likely be a hot topic | Main | New Lead Nurturing Webinar » New and Improved Lead Nurturing Article My new and improved article on " Lead Nurturing: Ripening The Right Bananas " was republished on RainToday.com.

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

ViewPoint

JUNE 15, 2012

He has written over 95 articles around sales and marketing management and is the author of four books. Increased budgets of this nature are including outbound telemarketing and lead generation companies. Jim's career has been equally divided between marketing and sales. Jim is seeing a lot of companies lifting off as a result.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

markempa

AUGUST 16, 2006

It was originally a blog post I wrote back in June. It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Oktopost

JUNE 4, 2019

The kind of information the GDPR is looking for includes, but is not limited to: names, aliases, addresses, emails, account names, social security numbers, medical information, passport details, educational information, biometric data, commercial information, IP address, phone numbers, PINs, media information, geolocation, and other info.

Privacy 94

Privacy Opt-out Telemarketing Opt-in 94

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 30, 2019

Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through search engines , blogging , and social media.

Inbound Marketing 53

Inbound Marketing Sales Management Cold Calling Trade Show 53

ViewPoint

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Give up after 1 – 2 calls.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

Digital B2B Marketing

DECEMBER 2, 2013

You are easily spending thousands on lead generation media programs each month. Actually, no one should be, but that’s a topic for another article). If I wasn’t writing this article, I wouldn’t have bothered. This series of articles looks at how B2B marketers can improve the return on this investment.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

PureB2B

JUNE 21, 2022

Interruption marketing includes television and radio advertisements, newspaper and magazine ads, direct mail and catalogs, online banners and interstitial ads, social media promotions, email spam, and telemarketing messages. For example, suppose a business is in the content marketing sphere. The Constant Need to Adapt.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

The Point

SEPTEMBER 17, 2014

In particular, they recommended instituting a structured program of emails designed to respond immediately to new leads, a function that previously was the sole responsibility of Sungard AS’ telemarketing team. This article originally appeared in Demand Gen Report. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Absolutely not.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Use your inside sales people or a B2B telemarketing service to follow up on the phone. There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. What might you implement after reading this article? It’s a good way to get the attention of decision-makers.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134