Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ? Nutanix The Forecast.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

The Marketing Blender

NOVEMBER 25, 2019

Our Services. How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

ClearVoice

JULY 6, 2021

In 2015, 80% of marketers said that their use of video had led to an increased understanding of their product or service. YouTube video stats. More than 70% of viewers say YouTube makes them aware of new brands. YouTube is the second-most popular social media channel for businesses to use to publish content. ( Buffer ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Content Marketing Institute

AUGUST 31, 2023

It can suggest titles for articles and subject lines for newsletters if that’s not your strength. For instance, ask ChatGPT, “What are the top features that [our core audience] should prioritize when shopping for [our products/services]?” I copy and paste the article body to ChatGPT and tell it how many sentences to generate.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Martech Advisor

FEBRUARY 17, 2020

To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Bite-sized, interactive, experimental, and personalized videos seem to be a clear step forward.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. Google Alerts.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples: YouTube Live, Facebook Live, Twitch and UStream. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. Read on to learn how. Description. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

FEBRUARY 6, 2023

You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Want to know more about social media features?

Social Media 101

Social Media Features Media Curation 101

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

The Lead Agency

APRIL 14, 2024

Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Personally, I love AI. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Sometimes B2B marketing is seen as cold or uninteresting.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Download The Social Media Guide for Professional Services Firms. Examples of Negative Earned Media. Metro Area.

Work Management 48

Work Management Marketing Management Service Media 48

Only B2B

FEBRUARY 23, 2022

LinkedIn is still the go-to site for B2B. Even with these similar characteristics between the US and the rest of the globe, there’s something you should know before expanding your business internationally: Lead generating services may not work in new markets in the same manner that they do in the United States.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

ClearVoice

SEPTEMBER 4, 2020

The average content length of articles at the very top of web search query results is 2,416 words. Personalized email subject lines yield a 58 percent higher click-to-open rate. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. statcounter.com ). More than 85 percent of U.S.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. In this article, we break down everything you need to know to hashtag with confidence. Use these hashtag types for inspiration: Product or service (example: #Pretzels). How to use hashtags on LinkedIn.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Imagine this scenario without a sales cycle in place: A rep reaches out to an interesting prospect on LinkedIn and sends a link to a demo, technical product information, and a full pricing grid.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count.

Social Media 93

Social Media Brand Identity Branding Media 93

Martech Advisor

JANUARY 30, 2020

The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. Facebook is trying hard to make transparency, high-quality content, and personal relationships the cornerstone of its platform. Leah Logan, VP of Media Products at Inmar, exclusively to MarTech Advisor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. Using the same platform that you use for your marketing, sales, or service tool is a great idea because everything is all in one place. Video can also be used for customer service. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Contently

JUNE 13, 2018

On my personal social accounts, I certainly get excited when my tweets and photos rack up likes, and I’m far from alone. Most of our social content links to an article or report we want our audience to read, so if they follow through to our site, that’s a better win for us. Yes, Gen Zers watch two hours of YouTube daily.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. What is behind-the-scenes (BTS) content?

Campaigns 91

Campaigns Work Management Content Transparency 91

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. Did you know that the average person types at 41 words per minute (WPM) , but the average person speaks at about 150 WPM ? In fact, this article was transcribed. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Quality, evergreen content helps position your brand as an expert within your field and adds value to your customer’s experience beyond your products or services. Data analysis.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

ClearVoice

JUNE 22, 2021

Continue your thought by sending people to articles that might spark further conversation. Some do everything from sending LinkedIn connection requests or aggressively follow my social media accounts. Some might mention an article I’ve written and tell me how much they like my blog. Ask the right person.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Optinmonster

MAY 27, 2020

In this article, we’ll cover everything you need to know about using social media for affiliate marketing, from getting your affiliate program set up to long-lasting social media promotions. Merchant & Brands: Businesses looking to promote their products and services. Target Audience. And everyone is on Facebook.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. It gives you the opportunity to showcase your products, services, and company values to a wider audience. Let’s get going! Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

The Marketing Blender

MARCH 15, 2021

If you have services to sell to businesses, LinkedIn may be your best bet. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. It should focus on their point of view…not on descriptions of your product or service. Serve instead of sell.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Are your videos appearing on your website as well as on YouTube? Make It Social. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Marketing Blender

DECEMBER 28, 2020

Our Services. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. The key is to personalize content to individual customer segments.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. What content can act as a flashlight, illuminating the path to your product or service? This complexity can reduce analysis accuracy and hinder personalization and lead intent qualification. What questions are swirling around in their heads?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40