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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales.

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I learned content distribution, syndication, and SEO very much by accident. Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

Traffic 86
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5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

Competitive analyses are extremely important to B2B marketing strategies. Some strategies for link acquisition is through brand audits and writing 3 rd party articles. . I concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality.

Analysis 120
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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it. Keyword research.

SEO 98
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7 of the Costliest Blogging Mistakes Businesses Frequently Make

Scoop.it

All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. For brands that want to excel with digital marketing, SEO, and website traffic, blogging is a powerful and practical strategy. Publishing Thin Content. Writing for the Search Engines.

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Top Content Marketing Posts of The Week

Marketing Insider Group

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.