Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaignÂ
BDB
MARCH 1, 2024
It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales.
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