Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

seo.co

JULY 11, 2022

These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” 10 SEO Tips for Better Results. Perform Detailed Keyword Research.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Contently

JANUARY 17, 2020

The problem with SEO is that many companies’ content SEO strategy looks like this: Step 1: The content team creates a pretty good article. Step 2: They pass it off to the SEO team, who stuff the piece with a bunch of keywords that make it nearly unreadable and press publish. B) Prioritize quality over everything else.

SEO 212

SEO Content Marketing Planning Long Tail Marketing 212

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. The Long and Short of It. Short Keyword: SEO. And do you know what goes hand-in-hand with SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Contently

MARCH 22, 2024

Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Conduct keyword research: Research keywords relevant to your business and audience and have a strong search volume, meaning people are actually searching for the words.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

B2B Marketing Insights - WE

JUNE 8, 2022

These 7 tips will help you improve your SEO and reach the top of the search engines. This article will share seven tips to help you get the most from your content. Make sure they know the target audience, what type of content is needed, and what keywords should be used. Make sure you have great content and structure.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it.

SERP 81

SERP Long Tail Marketing Dwell Content 81

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

ClearVoice

JANUARY 28, 2020

We’ll provide you with tried-and-true tips and go into detail over a series of five posts. For part three, we’re looking at the importance of keywords in your buyer’s guide and the challenge of avoiding jargon. Well, that part involves a more subtle use of descriptive language and use of keywords.

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Content4Demand

JULY 23, 2020

Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense. Machine learning has already pushed the bar for SEO way above a list of words or even long-tail phrases, and this is especially true for B2B marketing. Focus on the Output.

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Keywords and SEO. Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Tiecas

MARCH 21, 2024

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

ClearVoice

SEPTEMBER 29, 2022

Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Keywords are the terms or phrases that people type into Google Search to find what they’re looking for. When it comes to ranking a blog post, keywords are still important — but you don’t want to use just any keyword.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. Conduct keyword research around your topic to find relevant subtopics to include. Why does Google like tables of contents? Keep your TOC simple.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. Use the Right Keywords. Keywords: Incorporates search terms appropriately. Use the Right Keywords. Keyword research helps you: Determine what topics people are talking about. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Navigate the Channel

SEPTEMBER 19, 2023

In this article, we will delve into the trends and strategies that will define search marketing in the coming year. Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. How can businesses optimize for local SEO?

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Launch Marketing

DECEMBER 14, 2022

Did they search more generic, broad keywords? Did they search long-tail, specific keywords? Include Actionable Best Practices and Tips. Including actionable best practices , tips and tactics give the reader something to grasp and apply. Looking to build on your B2B blogging or content marketing efforts?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Take advantage of these tips and tricks to create quality content that both Google and people will love. This tool also uses NLP to suggest the most suitable keywords to use in your content.

Marketing Automation Services 77

Marketing Automation Services Automation Top of Funnel Work Management 77

Brandpoint

DECEMBER 13, 2018

Content optimization is similar to the process of editing and revising an article. Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. (To start using, enable GSC with your Google Analytics account.).

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

JULY 6, 2021

Using your SEO tool of choice, export all of your non-branded keywords and corresponding URLs. Use this list of tips to help improve your copy and better align search intent with your existing content. When exporting your keyword research data, you'll find tens to thousands of long-tail keywords with low-traffic-volume potential.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. Here are five tips to get you from invisible to the eye of the TikTok algorithm. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Zoominfo

MAY 29, 2018

These changes favor high-quality content that addresses an audience’s pain points instead of content haphazardly stuffed with keywords. The questions people ask are longer and more conversational, so that means your keywords must be longer and more conversational, too. Be conscious of website speed.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Long Tail Marketing 101

Long Tail Marketing Google Domain Keywords 101

accelerate agency

MAY 9, 2020

If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Metadata Tips. Content Tips. User Experience Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Some questions to consider: What is the takeaway someone should have when reading the article? . Don’t just focus on the keywords. Too often, writers get hung up on the keywords and end up creating robot speak. Reaves says.

SEO 111

SEO FAQ Content Work Management 111

Outbrain

JUNE 29, 2022

If that sounds like a lot, then keep reading for some tips about how to do thought leadership that works. Here are 6 tips to use when building a thought leadership marketing strategy: 1. Consider how people are searching in your industry or niche, and which short and long-tail keywords your customers are using in search engines.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61