Digital B2B Marketing

MARCH 7, 2012

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. Social media?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. of all traffic in February 2012.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Stevens & Tate

JULY 31, 2023

Twitter loses almost half of advertising revenue since Elon Musk takeover. Since Elon Musk’s $44bn acquisition of Twitter in October, the platform has faced a substantial 50% drop in advertising revenue. Improving Your Marketing Program Core Difference Between Buyer Journey vs. Customer Journey. Read more here.

Trends 88

Trends Paid Search Agency Planning Advertising Agencies 88

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

NuSpark Consulting

JUNE 8, 2013

So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Twitter Ads.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Martech Advisor

MARCH 22, 2020

While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. In this article, we will discuss both inbound and outbound marketing, as well as their key channels, which are the core line of distinction.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Inbound Leads. Can you come up with a better Inbound Marketing Haiku ?).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Let us know @smartbugmedia on Twitter and Instagram.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Envy

JANUARY 12, 2022

Direct Traffic“. Email Marketing“. Here is an excerpt from HubSpot’s knowledge base article regarding the subject: As you may be aware, ad blockers are used by the visitors themselves to block certain web requests. Get in touch with Marketing Envy for more expert HubSpot wisdom and guidance. It can be: “Organic Search”.

Contacts 118

Contacts Hubspot API Knowledge Base 118

Hubspot

SEPTEMBER 27, 2010

As marketers, we're all strapped for time. In this week's top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. It's obvious -- the use of technology makes marketing more effective and efficient.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

Hubspot

SEPTEMBER 20, 2010

In this week's top inbound marketing article, Valeria Maltoni discusses why fear is common in social media adoption and how (and why) organizations should get over this fear. Valeria's article addresses a common sentiment toward social media for newbies: fear. 4 Ways to Use Twitter to Support Your Blog.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

MLT Creative

MARCH 16, 2011

Inbound links have real influence on a website’s authority and its ability to drive traffic. Visitors sourced from inbound links behave differently than visitors who find your website from search engines. Write an article that is relevant to your product or service, and submit it for inclusion.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Each article from Vidyard takes a look at video marketing and how it can fit into all aspects of your marketing strategy.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads. Set up an Inbound Marketing Funnel.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

BenchmarkONE

NOVEMBER 9, 2022

In this article, we’ll show you the various different ways you can repurpose your webinar content and use it to engage and educate more prospects. Chances are good that the webinar will rank better on Google SERPs, resulting in increased traffic and leads. . Transcribe Your Webinar . Gate the Webinar on Your Website.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

BuzzSumo

MAY 9, 2019

Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. Original research is a big deal in content marketing. We looked at teams, individual marketers, men, women, and head honchos alike. Thought Leadership.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Sam Hurley.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

SmartBug Media

NOVEMBER 10, 2021

SMART goals are used in marketing as a framework for goal setting. Specific: Set specific goals for your marketing, for example, “increase traffic to the website by 10 percent” or “see a 15 percent increase in sales leads to our CRM over the previous year.” Inbound/B2B Marketing Is the Key. How-to presentations.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. It starts with creating a simple content marketing mission statement. ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. .”

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Only B2B

JANUARY 18, 2024

ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Read this article about account based marketing framework to know more about it. Account Based Marketing Tactics For Better ROI 1. If you want to implement ABM in your business, follow these 7 tactics to craft around your strategy.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Marketing Insider Group

APRIL 28, 2011

Earlier this week I addressed the need to shift more of our marketing mix from interruption-based outbound tactics to customer-focused inbound marketing tactics. Inbound marketing leads cost 62% less than outbound. The B2B Marketing Insider Blogging Tips. Company websites with a blog get 55% more visitors.

Tips 100

Tips Blogger Business Digg 100

nDash

JULY 30, 2020

No matter what you call it, your content has to be worthy of engagement, clicks, social shares, and organic search traffic. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. “How How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. The Keys to Increasing Blog Traffic”.

Paid Content 52

Paid Content Promotion B2B Content 52

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. Pin It to Your Twitter Profile. The New 80/20 Rule.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. This article originally appeared on the NewsCred blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Content Marketing 100

Outgrow

MARCH 11, 2020

If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. Here are some of the top paid marketing channels for your SaaS business: Paid Search. Paid Content Discovery.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. When you’re not actively promoting your content, your main source of traffic will likely be organic search. We then hit publish.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

MARCH 28, 2014

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Marketers operating in highly specialized industries often ask us: Can our business benefit from an inbound approach even if we operate in a niche market? Always Be Influencing.

Inbound Marketing 28

Inbound Marketing Marketing Prospects Work Management Marketing Management 28

Optinmonster

DECEMBER 19, 2022

In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. You can also use exit popups to grow your email list and increase traffic across your website. Inbound Marketing. What Is an Exit Intent Popup? Whole Whale.

Intent 94

Intent Top of Funnel Examples Conversion 94

Hubspot

APRIL 3, 2014

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

Hubspot

MAY 14, 2019

Guerrilla Marketing. Guerrilla marketing is placing bold, clever brand activations in high-traffic physical locations to reach audiences in a creative and cost-effective way, grow brand awareness, and spread the word about your brand. Inbound Marketing. Native Marketing. Partner Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). you never know.

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

EveryoneSocial

OCTOBER 17, 2018

In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Is Social Selling Marketing or Selling? In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95