Kaon

SEPTEMBER 24, 2015

Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options. How to Connect Social Media Accounts On HubSpot.

Social Media 76

Social Media Hubspot Media Marketing Management 76

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. Yes, I’m tragically connected .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. If time is still an issue, then consider focusing your social media efforts on one channel—for example, LinkedIn. Not only is LinkedIn the most professional network. Marketing is an ever-changing subject for advisors.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Hubspot

MARCH 14, 2021

So to help you up your social selling game, we reached out to a few HubSpot experts for some key tips and tricks you can apply to better leverage your social media presence to connect with prospects and make hard sales. He says, "Twitter, Instagram, Facebook, and Linkedin are my jam. Let's dive in.

Tips 95

Tips Demonstrating Intent Hubspot Social Media 95

Valasys

JULY 31, 2023

AI-Powered Content Generators: AI-powered content generators can produce written content, such as blog posts, articles, and product descriptions, using natural language processing and machine learning techniques. HubSpot is a comprehensive marketing automation platform that includes content automation capabilities.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

JULY 23, 2018

LinkedIn Prospecting Tips. For most salespeople, social selling on LinkedIn is a way of life. For most salespeople, social selling on LinkedIn is a way of life. In other words, they're experts in the basics of LinkedIn prospecting. And what if you're making LinkedIn mistakes -- without even knowing it ?

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MAY 1, 2018

In this article, we take a look at why engagement on your social media platforms is so important. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. However, in many cases, conversational engagement is better facilitated through Twitter. Feel free to follow him on Twitter.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. LinkedIn is a platform for professionals. In fact, a whopping 74% of sales professionals say LinkedIn is effective for prospecting. LinkedIn is also a staple for prospect research. Back To You.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. You can also create viral articles or epic guides. There are sign-up forms and call-to-action (CTA) buttons throughout the article, multiple times on a page. These are things people will want to share. 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. Below, you'll see an example from HubSpot. December 4, 2019.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. If you look at the bottom and sidebar of a website and see a “related articles” widget with links to other sites, you’re staring right at paid content discovery. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Pam Didner

OCTOBER 7, 2020

If you have chosen digital marketing as your career, then this article is for you. Although there are various sources of knowledge and information on the Internet, especially through articles and podcasts, it would be very advantageous to invest time in attending a seminar. This requires careers in digital marketing.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Contently

MARCH 26, 2021

I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. Promoting your virtual events on LinkedIn or in industry newsletters.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Buffer

AUGUST 4, 2022

She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. 💡 To follow or see more of Steph’s work, check out her Twitter , LinkedIn , and website. No one knew who I was nor why I might be interesting.

Intent 86

Intent Personalization Ad Building Brand Identity 86

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles. SalesGrape Would you like more article like this?

Lead Generation 52

Lead Generation Social Media Generation Media 52

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. Statements for Twitter to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. This article by Steven Duran has more information about the 60/30/10 rule.

Social Media 71

Social Media Social Marketing Media Tips 71

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. This article is my way of addressing (and hopefully squashing) those doubts. My next move? I hired an agency.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

illumin

SEPTEMBER 29, 2023

One thing Hubspot urges marketers to consider in the above article is that there is “much less drop-off on a podcast compared to other forms of content, like video.” Alanah Joseph , Senior Marketing Manager for HubSpot, “When reviewing the custom ad placements…we’re looking at the ad from the point of view of a listener.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

JANUARY 22, 2020

Take this example from HubSpot: Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. Share user-generated content on Twitter. Engage with audiences on Twitter. Here, LinkedIn is using the time of year to engage with their audience: New year, new you!

Social Media 87

Social Media Media Content Stats 87

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SmartBug Media

DECEMBER 3, 2019

Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. And this is where we arrive at the official birth of “inbound marketing” as a strategy, as well as HubSpot, the brand synonymous with this methodology. Inbound Today and Beyond.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

SmartBug Media

JANUARY 18, 2021

This article isn’t about discussing the crazy year that just passed, but instead it deals with thinking strategically about how our businesses can grow and prosper in the coming year, focusing on inbound and demand gen strategies. Well, HubSpot agrees that many businesses are focusing on creating less, but more meaningful, content in 2021.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Hubspot

DECEMBER 8, 2017

HubSpot Sales. 2) LinkedIn. Don't walk into a meeting without looking at the person's LinkedIn profile first. 3) Twitter. 6) HubSpot Sales. HubSpot Sales, Free; HubSpot Sales Start, $50/month; HubSpot Sales Pro, $400/month. HubSpot CRM user? Get HubSpot CRM -- it's free.

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101