Industrial Marketing Today

MAY 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. Please click on the headline to read the full article. Is that assumption valid? To me, that’s like putting the cart before the horse. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Ad Building 150

Ad Building Validation Marketing Content Marketing 150

Industrial Marketing Today

APRIL 28, 2014

Please click on the headline to read the full article. Content Marketing Industrial Lead Generation Industrial Marketing' It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

JUNE 18, 2015

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. Please click on the headline to read the full article. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

APRIL 25, 2022

😊 Manufacturers and engineering companies realize digital industrial marketing or industrial content marketing is more effective for lead generation than traditional. Please click on the headline to read the full article. This is only a content summary. Visit my website for more content on industrial marketing.].

Top of Funnel 135

Top of Funnel Digital Marketing Funnels Marketing & Strategy Marketing Funnels 135

Industrial Marketing Today

OCTOBER 29, 2013

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Please click on the headline to read the full article. This is only a content summary. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Marketing Automation Automation BtoB 60

Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Please click on the headline to read the full article. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary. This is only a content summary.

Trade Show 139

Trade Show Content Marketing Content Course 139

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

FEBRUARY 24, 2012

Google sales and marketing disconnect and you will find thousands of articles written on this topic. Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts. The s**t hit the fan!).

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

FEBRUARY 18, 2019

While the number of leads generated … Measuring ROI of Industrial Content Marketing is Difficult Read More » The post Measuring ROI of Industrial Content Marketing is Difficult by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

JULY 23, 2013

Please click on the headline to read the full article. Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Marketing Leads Generation Leads 60

Industrial Marketing Today

APRIL 15, 2011

For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. See my previous article, “Details Matter in Creating Content for Engineers.”. That in turn helps manufacturers get in early in the industrial sales cycle and generate more sales opportunities.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

MAY 22, 2019

These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

JUNE 22, 2020

Please click on the headline to read the full article. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.].

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

MARCH 22, 2018

If you are a manufacturer of custom-engineered systems, you know that it is nearly impossible to generate Sales Qualified […] The post Use industrial content marketing to enable sales by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

NOVEMBER 30, 2018

It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. Please click on the headline to read the full article. This is only a content summary. Visit my website for more content on industrial marketing.].

Hubspot 60

Hubspot Marketing Automation Automation Paid Search Agency 60

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. Please click on the headline to read the full article. There is a big challenge faced by manufacturers of components targeting Design Engineers.

Sales Qualified Leads 64

Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

MARCH 21, 2017

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. Please click on the headline to read the full article. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process.

Content 73

Content Lead Generation Marketing & Strategy Ads 73

Industrial Marketing Today

FEBRUARY 17, 2020

Please click on the headline to read the full article. Read more The post, %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

DECEMBER 3, 2014

You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. Please click on the headline to read the full article. It would be easy to dive right into [.] This is only a content summary.

Planning 60

Planning Marketing Strategy Marketing & Strategy Lead Generation 60

Industrial Marketing Today

OCTOBER 7, 2019

Please click on the headline to read the full article. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

NOVEMBER 4, 2013

I am sure you’ve read many articles about [.]. Please click on the headline to read the full article. Content Marketing Inbound Marketing Industrial Marketing Strategies industrial lead generation Industrial Marketing Marketing Qualified Ledsa (MQLs) Sales Qualified Leads (SQLs)' Plenty has been written on that topic already.

Sales Qualified Leads 60

Sales Qualified Leads Lead Ranking High Quality Lead Inbound Marketing 60

Industrial Marketing Today

SEPTEMBER 12, 2013

Please click on the headline to read the full article. Industrial Lead Generation Industrial Marketing Automation industrial lead generation marketing automation MQL SQL' Then why [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Marketing Automation 60

Marketing Automation Marketing Qualified Leads Lead Ranking ROI 60

Industrial Marketing Today

MAY 13, 2016

That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Please click on the headline to read the full article. This is only a content summary. Visit my website for more content on industrial marketing.].

Paid Search Agency 60

Paid Search Agency Marketing Lead Generation Marketing Websites 60

Industrial Marketing Today

FEBRUARY 19, 2016

Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. Please click on the headline to read the full article. They both inquired about using manufacturing content marketing to help their sales efforts. This is only a content summary.

Sales Qualified Leads 60

Sales Qualified Leads Telemarketing Content Marketing Content 60

Industrial Marketing Today

MARCH 9, 2014

Please click on the headline to read the full article. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing' This is only a content summary. Visit my website for more content on industrial marketing.].

Inbound Marketing 60

Inbound Marketing Lead Generation Practices Generation 60

Industrial Marketing Today

OCTOBER 1, 2014

Please click on the headline to read the full article. Content Marketing Industrial content marketing industrial lead generation Industrial Marketing' The post How Industrial Content Marketing Builds Stronger Relationships Based on Trust by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Trust Marketing 60

Trust Marketing Content Marketing Ad Building Content 60

Industrial Marketing Today

JANUARY 5, 2016

It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales. Please click on the headline to read the full article. by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Content Marketing 60

Content Marketing Buzz Content B2B Sales 60

Industrial Marketing Today

JULY 7, 2014

Please click on the headline to read the full article. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing ToFU' The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Content Marketing 60

Content Marketing Content Inbound Marketing Lead Generation 60

Industrial Marketing Today

DECEMBER 10, 2013

Please click on the headline to read the full article. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation' Thirty-one [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

ROI 60

ROI Inbound Marketing Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

AUGUST 26, 2013

Please click on the headline to read the full article. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling' There is a very good reason centuries [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Storytelling 60

Storytelling Content Marketing Content Inbound Marketing 60

Industrial Marketing Today

AUGUST 16, 2013

Please click on the headline to read the full article. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' I am seeing manufacturers continue to [.]. This is only a content summary.

Email Marketing 60

Email Marketing Marketo Lead Nurturing Lead Generation 60

Industrial Marketing Today

JUNE 4, 2015

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Please click on the headline to read the full article. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

Marketing Websites 60

Marketing Websites B2B Sales Studies B2B Marketing 60

Industrial Marketing Today

FEBRUARY 4, 2013

White papers are used most frequently for lead generation and nurturing in industrial marketing. Please click on the headline to read the full article. Many of these white papers are very technical and require engineers and other domain experts to [.]. This is only a content summary.

Paper 60

Paper Domain Lead Generation Generation 60

Industrial Marketing Today

MAY 1, 2015

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. Please click on the headline to read the full article. This is only a content summary. This is only a content summary.

Content Marketing 60

Content Marketing Thought Leadership Buzz Content 60

Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry.

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

DECEMBER 22, 2010

I hope you’ll get some value and practical help from reading or rereading these articles. However, you shouldn’t count on marketing automation to solve all your lead generation problems. Read full article…. B2B Lead Generation without Lead Nurturing is Doomed to Fail. Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JANUARY 26, 2015

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. Please click on the headline to read the full article. Here’s another finding, according to [.] This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content SEO Organic Leads 60