Customer Experience Matrix

FEBRUARY 12, 2013

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* A ClickZ article quoted 25% use by 38 B2B companies within the Fortune 500. An Aberdeen study reported 30% adoption.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. Here’s a simple one from HubSpot : . .

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Hubspot

MAY 13, 2015

There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent. HubSpot Academy Group. 5) Moz Academy.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Inbox Insight

JANUARY 29, 2019

If you haven’t changed your approach to B2B marketing in the last 5 year, this article shows why you should. This has meant making digital marketing tactics an integral part of the B2B marketing agenda, rather than an extension. Marketing Tactic #1: Data-driven targeting.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 4, 2010

According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. What tactics have worked well for your organization? This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot :

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Practices Lead Scoring 28

Hubspot

AUGUST 13, 2014

As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. The Tactics of Content Promotion. Bylined Articles. Content Coverage. Syndication.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” Are you among them? ” 2. ” 2.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JANUARY 3, 2012

Check out HubSpot's webinar page and ebook page as examples. Leverage anchor text, too -- link to relevant offers using appropriate keywords on your website, in blog articles, in ebooks, etc. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

JUNE 5, 2013

Google warned us in a blog post a few months ago that “Google News is not a marketing service,” and if you’re caught trying to sneak sponsored links and content in with the legitimate news, it “may result in the removal of articles, or even the entire publication, from Google News." 4) Long Read: Business Lessons from Airbnb and Uber.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Marketing Insider Group

FEBRUARY 9, 2021

You’d trust a company that posts quality, in-depth blog articles every Monday more than a business that publishes articles randomly that range in tone and quality, right? It won’t work if your tactics are all over the place. In 2020, it was 2,100-2,400 words , according to HubSpot. So will your target audience.

Content Marketing 361

Content Marketing Planning Paid Search Agency Lead Ranking 361

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Webbiquity

JANUARY 9, 2012

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

SpotMe Blog

JUNE 28, 2023

Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. Veeva CRM , Salesforce , Hubspot , Marketo , Rainfocus ) that collect webinar data for you. For inspiration on what questions to include, check out our article on ideas for pre-event survey questions. #6

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Write compelling titles and meta descriptions to entice searchers into clicking on your article. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

NOVEMBER 11, 2022

Lead generation: The strategies, tactics, and tools associated with locating potential customers and potentially moving them into your marketing funnel. Focus on the most important SEO strategies and tactics to be successful. Forrester ). Search functionalities are ubiquitous across many platforms and delivery methods.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

SnapApp

JUNE 5, 2018

Articles can rank for specific question-based search terms, which can help build authority and brand awareness. For a detailed guide on defining your MQLs, check out this article. According to Forrester research, only 8% of B2B companies have sales and marketing departments that are tightly aligned. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . The average reader only spends 37 seconds reading an article or blog post. Check out this article to learn more about better aligning your sales and marketing teams. . . . #16.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 10, 2010

by HubSpot. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Seed this on Newsvine. Add this to Mister Wong.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

MARCH 23, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. hours ( HubSpot, 2020 ) 51.7% hours ( HubSpot, 2020 ) 51.7% Get the insights you need to craft a video strategy that works.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Televerde

OCTOBER 30, 2019

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). trillion each year from competitors that don’t, according to Forrester. Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Sharpspring

JULY 7, 2017

*Note: ‘Spam’ has officially become a marketing automation curse word , so please excuse my language throughout this article. According to Forrester, 82% of businesses use email to deliver their marketing messages , making it the most popular option in marketers’ toolboxes. We’re Here to Be Your Wingman. Smooth Talk Them With Content.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

Rollworks

JUNE 3, 2018

By the end of this article, you’ll see the difference between ABM and other marketing approaches. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. While direct mail can be a powerful tool, it’s quickly becoming a saturated tactic.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Inbox Insight

NOVEMBER 13, 2018

This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester). You might think of advertising as just for branding and broad-brush applications, but, as HubSpot points out, it can be great for content amplification. Paid media.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Webbiquity

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. She then shares three ranking factors in Facebook organic search and three tactics that can be used to improve ranking for your company Facebook page.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . It's not realistic to believe that every company is going to have success with the same tactics everyone else has used. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

SEPTEMBER 7, 2016

This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. 3] Forrester. [4]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. It’s not realistic to believe that every company is going to have success with the same tactics everyone else has used.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 5, 2016

Image credit: HubSpot. Sarah Landrum outlines 10 tactics to help. In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Is your Content Boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

FEBRUARY 24, 2015

Which tactics are most likely to stand the test of time–and which should be avoided? 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. So what’s an SEO professional to do?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Lack of talent.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. As a bonus, the article may rank, get shared and meet marketing goals. . . Sonja Jacob.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97