Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 199

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 199

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Biznology

APRIL 28, 2020

The following is a sponsored article from our partner, GaggleAMP. The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. You’ll need to adjust your marketing strategy by shifting your brand messaging. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

ClearVoice

SEPTEMBER 4, 2020

The average content length of articles at the very top of web search query results is 2,416 words. The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries. The average amount of time a reader takes with a web article is about 37 seconds. LinkedIn ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Online Marketing Institute

DECEMBER 1, 2010

If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

JULY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Rev

JANUARY 11, 2023

But what exactly is inbound marketing? Inbound marketing is about creating valuable content and experiences tailored to your ideal customer. This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool. Good question! But it can also come from your company profile as well.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Attendify

DECEMBER 17, 2019

Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Humanizing Event Tech is Key to the Industry’s Future.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

KoMarketing Associates

JANUARY 2, 2014

Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Julie Joyce’s article on Search Engine Watch outlines many of these changes quite and is recommended for review. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

APRIL 24, 2014

From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. Related Posts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Binary Demand

JUNE 19, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information. But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. But you won’t get those results without a stellar LinkedIn social selling strategy. So without further ado, let’s discuss: How to Optimize Your LinkedIn Profile for Sales. How to Prospect on LinkedIn. How to Research on LinkedIn.

Linkedin 95

Linkedin Ideal Customer Profiles Lead Ranking Profiling 95

Brandpoint

OCTOBER 28, 2019

Create different articles for your different industry targets, age groups, locations, etc. Answer the initial question that your article answers, but then go a few steps further and answer what they’ll need in the future. Create valuable content for those connections you’ve made at marketing events.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

SpotMe Blog

JUNE 30, 2023

Just make sure you continue that journey once they come to your event! If you’re a pharma company looking to create a successful omnichannel event journey, read our article about omnichannel strategies in pharma. #3 This promotes your event after it ends and builds excitement for next year. Share photos and highlights.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Marketing Insider Group

SEPTEMBER 2, 2015

You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. This article originally appeared on Forbes.com. The post 7 Benefits Of Using Public Speaking To Build Your Brand Authority appeared first on B2B Marketing Insider.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Reach out to people indirectly as well.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

markempa

NOVEMBER 26, 2012

Do what you can to show what you have in common (primarily, the event) and why they should engage with your company. Create event-related content. Again, the event is what connects you. Write articles and blogs about it. Interview the event’s subject matter experts. Bring along a reporter.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Metadata

MARCH 15, 2022

In this article, you’ll learn the difference between demand gen and lead gen, how you can make them work together, and which one you should prioritize for your marketing strategy. Demand generation is the bulk of all B2B marketing. Everything from the top of the funnel down to customer marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Native Marketing. Social Media Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article hones in on one company in particular, Devumi.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive been using LinkedIn for several years because its geared more for business people. In B2B, I think our reputation matters as much as our brand.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

SmartBug Media

JUNE 30, 2020

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. Start a hashtag early on and have experts from within your company reference it when they author blog articles, hold webinars, or host a Q&A or video interview with other leaders in the industry.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

KoMarketing Associates

JANUARY 22, 2015

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Parties responsible for distribution (if not already identified).

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. However, as Krol’s article shows, the telephone shouldn’t stand alone. Read Brians comments, and the article, by clicking here.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Fellow e-Book author David Meerman Scott just wrote an article for MarketingProfs.com thats really helpful. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120