Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. Its goal is to get the potential customers excited about buying your product. The best part?

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Trade Press Services

FEBRUARY 26, 2024

In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 100

Twitter Traffic Ad Building Tips 100

Conductor

OCTOBER 11, 2022

Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Spiralytics

NOVEMBER 7, 2022

Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Source: Department of Education’s Official Twitter Page.

Social Media 118

Social Media Tips Media Privacy 118

Biznology

JUNE 7, 2017

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. Insensitive Content. Avoid Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

ClearVoice

MARCH 31, 2023

AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. This information allows the AI to generate content, like articles or images using user-generated prompts. And yes, with this information (and internet research), the system can create a helpful and informative blog post.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Biznology

OCTOBER 12, 2017

The article points to the the root cause of the growth of influencer marketing: waning consumer attention to generic brand messages. These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. This makes sense. We tune out ads on TV and in digital.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Contently

SEPTEMBER 25, 2018

The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest. If you work for a publisher or a brand, that has its pros and cons.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Otherwise, you’ll fall into the trap of aimlessly publishing content. Planning & strategy.

Social Media 125

Social Media Media Viral Marketing Demographics 125

Sprout Social

MARCH 4, 2021

Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). This allows you to put your customers in the spotlight and enhance your relationship with them.

Curation 141

Curation Content Social Media Custom Publishing 141

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. On Twitter, Facebook, LinkedIn and other platforms, users can form groups that center on a topic or theme that matches the interest of someone.

Social Media 129

Social Media Social Marketing B2B Thought Leadership B2B Marketing 129

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Only B2B

JUNE 6, 2023

Must Read: Best Social Media to generate B2B Leads Facebook vs Twitter vs LinkedIn Building an Effective B2B LinkedIn Marketing Strategy: To harness the power of LinkedIn for B2B marketing, it is essential to develop a well-defined strategy. Identify your target audience: Understand your ideal customer profile and create buyer personas.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Sprout Social

SEPTEMBER 16, 2022

Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. 9 publishing tips to grow your YouTube channel. Find the video you want to publish and select it to start uploading.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. Why you should be on Twitter.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

SocialPilot

DECEMBER 6, 2023

Creating a visualization of this information is a great exercise to help you decide what it is that sets you apart. This gives you credibility, articles to share and makes you discoverable online. If the information that you find doesn’t represent your personal brand image well, I would highly recommend starting a blog.

Personalization 89

Personalization Brand Identity Branding Tips 89

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Twitter. Similarly, LinkedIn employee advocacy posts led to 24 times more comments compared to corresponding posts on Facebook and Twitter combined.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Share on Twitter. Use Newsletters. Share on LinkedIn.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Only 1 million users have published an article on LinkedIn. About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. But it’s hard to get a backlink to your article if it’s not already high in the SERP. Make it easy to share blog articles on Twitter and Facebook with social buttons on the site.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 100

Social Media Features Media Curation 100

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Use this list of research and data to help you make wise and informed content marketing decisions. The average content length of articles at the very top of web search query results is 2,416 words. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why are thought leadership articles effective content marketing pieces ?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114