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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. So, how is one to choose?

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How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. We will start by defining content curation and sharing a few examples so you can see how it works.

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7 Ways To Generate New Content With Content Curation

Scoop.it

This is where content curation comes in. This post will cover everything you need to know about content curation and how to leverage it for your business. What is content curation? Content curation is the process of finding and selecting content that is relevant to your audience and then sharing it in a way that provides value.

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Why Content Curation is Essential for Service Based Industries

Scoop.it

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Consider supplementing content creation with content curation. So, how does it work? Let’s take a look.

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How To Use Content Curation To Skyrocket Your B2B Marketing Efforts

Scoop.it

Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Content curation comes with many challenges, however. In this article, we will discuss the importance of content curation in B2B marketing. Why is content curation important for B2B companies?