These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Here at Marketo, we’ve had our own fair share of B2B social media marketing success. Clearly it’s not just B2C companies that can succeed on the social web. Study these 5 B2B social media success stories and take your own organization’s social strategy to the next level. MORE >>

Article marketing or we can say content marketing is a very interesting way to attract customers online. Article marketing is a great way to generate business leads for your businesses. Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads. How Article marketing works for your business. Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner. How to promote your business using Article marketing. MORE >>

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. MORE >>

Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. That leaves only one conclusion, that your future customer is active in social media as well! MORE >>

thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. This tip is especially important for any resource or newsletter autoresponder subscription emails. That's the stuff that builds social media loyalty and grows and nurtures your community. Post links from your email newsletter articles on Twitter. For example #myevent. MORE >>