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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Content optimization is similar to the process of editing and revising an article. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Thus, Post 1 has a much lower CTR.

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Results are taken from Google News articles.

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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Near the end, provide supplementary information like FAQs, tips, and tools.

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What Is Organic Traffic and How Does It Work?

seo.co

Position and Click-Through Rate (CTR). + Will you use a combination of head keywords and long-tail phrases? There are literally more than 200 ranking signals that Google uses to formulate results, so consider these high-level assessments as just the tip of the iceberg. Position and Click-Through Rate (CTR).

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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Near the end, provide supplementary information like FAQs, tips, and tools.

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8 Expert Tips to Skyrocket Your Sales with PPC Campaign Optimization

Huptech Web

In this article, we will explore the key elements of your advertising campaign to help you optimize PPC campaigns. Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI).