ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

nDash

JUNE 22, 2022

I’ve since written every type of content imaginable about real estate, interior design, travel, and many other topics. Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability. What an amazing learning curve! Jake Safane.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. You can’t rely on in-person meetings as the only touchpoint for educating your audience. Takeaway: Blogging is great for educating prospects and for Search Engine Optimization (SEO). Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Most websites selling essay papers or materials also have methods to get in contact with pupils and educators so you can get your question answered as soon as possible.

Paper 40

Paper Buy Work Management Marketing Management 40

KoMarketing Associates

JULY 30, 2018

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? When it comes to the most favored type of content, 77 percent of respondents said they prefer articles, followed by alerts (70 percent).

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

BOP Design

JANUARY 4, 2022

We are unabashed proponents of content marketing as we’ve continually seen companies succeed when they follow a carefully crafted content strategy. In this article, we identify these outdated content marketing tactics and explore why we want them to ride off into the sunset (and possibly off a cliff).

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. What makes this content offer great? HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Contently

MARCH 24, 2020

Week after week, we’d be assigned papers by anthropologists who wrote in a rambling, convoluted code. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. The best content marketers do something different.

Storytelling 167

Storytelling Barriers Class Paper 167

ClearVoice

DECEMBER 21, 2021

Content marketing serves a number of purposes, so it’s no wonder why 91 percent of marketers use it, according to SEMrush. Organically attract strong leads with engaging and educational content. Provide content for social media channels. Why your brand needs to invest in quality content. Help boost your reputation.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education.

Education 56

Education B2B Marketing Work Management Marketing Management 56

nDash

JUNE 22, 2022

I’ve since written every type of content imaginable about real estate, interior design, travel, and many other topics. Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability. What an amazing learning curve! Jake Safane.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place. What Is Content Marketing? .

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

NuSpark Consulting

NOVEMBER 4, 2011

Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost everybody.” [1]. They want you to educate them.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Contently

APRIL 23, 2020

After the articles went live, readers would send in hundreds of comments. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Go full steam ahead with content creation. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 86

Campaigns Work Management Content Transparency 86

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. How Financial Services Companies Build Relationships Through Content.

Class 100

Class Digital Asset Management Education Webinar Metrics 100

Adobe Experience Cloud Blog

JUNE 8, 2018

He used a good deal of the personal fortune he made selling clothes to found the non-profit Sy Syms Foundation, which has given away more than $30,000,000 toward education, as well as being a major supporter Public Broadcasting and National Public Radio (NPR). But Girish knew about content, too, and he knew about marketing.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

JUNE 14, 2023

Constructing pleasant interactions must be the foundation of your communications and content. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Absorb the following pointers to learn why UX is critical to your content and how to execute its principles.

Lead Scoring 76

Lead Scoring Lead Ranking Leads Lead 76

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. And you make your article longer.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

Tiecas

MAY 17, 2024

For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Is your website a static brochure or a dynamic tool that educates, engages, and drives action? This forms the basis of your website’s messaging and content strategy.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Stevens & Tate

APRIL 5, 2021

Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. Nowadays, the quality of your company’s content is more important than ever before. So what exactly is “quality” content?

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

ClearVoice

AUGUST 23, 2022

If you want to make an impact with your content, don’t sell—educate. Taking a thought leadership approach to your content development strategy will set you apart from competitors, establish your brand as the authoritative figure in your niche and create trust between you and your audience. American Express.

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Digital Content Strategy Defined. Why Digital Content Matters.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Stevens & Tate

MARCH 27, 2020

Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. Nowadays, the quality of your company’s content is more important than ever before. So what exactly is “quality” content?

Paid Search Agency 78

Paid Search Agency Lead Generation Advertising Agencies Ad Agencies 78

nDash

NOVEMBER 2, 2020

So we pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. . Content geared toward answering their questions is the kind of content that builds trust. Spark their interest with engaging content on your website, in white papers, and in email newsletters.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Launch Marketing

JULY 6, 2022

Defining the primary target audience in detail helps give direction to the overall go-to-market strategy for messaging, marketing content and more. Consideration Stage: This is where you implement strategies to maintain their engagement, educate and keep your solution in the running. Craft Messaging to Address Pain Points.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. The theme of content effectiveness – never mind how many people clicked on the content but is it any good – popped up more than a few times across 2018. Finding the right words (February 2018). Fergal points out that the average U.S.

Top of Funnel 90

Top of Funnel Account Based Marketing Content Paid Search Agency 90