Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. In addition, she was part of the successful branding for the Birds Eye frozen food product line.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. What are the ultimate goals of an internal product launch?

Product 156

Product Paid Search Agency Planning Broadcasting 156

Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. What makes networking different for consultants?

Consulting 64

Consulting Tips Peer-to-peer Advertising Agencies 64

ClickZ

OCTOBER 23, 2020

As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. As per a recent survey by Nielsen, 51% of global consumers are willing to try artificial intelligence and virtual reality technologies to assess products and services.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 81

Product Brand Identity Branding Allocation 81

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. As always, happy reading and listening!

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? What is a Tech Consultant’s Background? .

Consulting 40

Consulting Enterprise Management Work Management Marketing Management 40

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability. Get access here.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 90

Examples Product Work Management Marketing Management 90

Biznology

MAY 15, 2020

I have included two HBR articles below that describe job crafting at both the individual and team levels. For the balance of this week’s collection, I put myself on a bit of a diet re: coronavirus-related material and dipped (mostly) into my backlog of articles, podcasts, etc. Totally nerdy and totally fascinating.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Heinz Marketing

DECEMBER 1, 2018

Consultative Selling May Not Mean What You Think It Means. Some people believe consultative selling means a soft approach, but really it’s just the ability to consult. Great article, Anthony Iannarino. Mood Marketing: How To Emotionally Connect Your Product To Your Audience. Thanks for your thoughts, David Brock.

Consulting 78

Consulting B2B Sales Top of Funnel B2B Marketing 78

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Every article, podcast episode, or web page should connect back to and reflect it.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. About the Author Scott K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. Use Strong Headlines It doesn’t matter how great your article is if no one clicks on it.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Marketing AI 62

Marketing AI Hubspot Product Tips 62

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” Think about your target audience.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Webbiquity

APRIL 30, 2024

But to go a level deeper, why not consult the (presumably) top expert in this area: ChatGPT itself? about the questions customers ask 1) when looking for products or services like yours, that is, what problems they are trying to solve; 2) during the sales process; and 3) at the beginning of their engagement with your company.

Marketing AI 155

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 155

Thinkers360

APRIL 28, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 27 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 31.09

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 64

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Cyber Law Consulting (Advocates & Atorneys) Contact Adv (Dr.) 4 Patrick J.

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 103

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 4 CB Bowman Courage Consulting Contact CB Bowman Score: 82.11 Join us today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Biznology

APRIL 17, 2020

The first chunk of articles tackles these topics as does one of the podcasts. There are two excellent articles on what we all can learn from our marketing and academic colleagues as we manage through the immediacy of our days and start to look at what might be as well as what we might want as we move forward into the future.

Youtube 104

Youtube Conference Work Management Validation 104

Outreach

DECEMBER 26, 2018

If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general. Readers love the improvisation techniques that Solutions Consultant Andrew Mewborn has applied to sales! Happy New Year!

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Biznology

MARCH 9, 2020

This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Staying focused on the business is paramount.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Martech Advisor

FEBRUARY 18, 2020

In this article, Adam Honig, CEO of Spiro, discusses why building an ecosystem of app providers and consultants for an already expensive CRM is bad for users. This is why CRM customers hire consultants as part of their CRM projects. With cash flowing in, there is no incentive to fix the crappy product for you.

CRM 88

CRM Work Management Marketing Management Product 88

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 28 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 36.48

Education 126

Education B2B Thought Leadership Thought Leadership Lead Scoring 126

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 6 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 69.39 Join us today !

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

Launch Marketing

DECEMBER 6, 2023

This comprehensive checklist covers: The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar Webinars prove to be one of the most successful lead-generating tactics for B2B organizations.

Resources 136

Resources B2B Marketing Planning B2B 136

Marketing Insider Group

SEPTEMBER 29, 2020

SPARK proudly displays its contributors, “a hand-selected group of ADP subject matter experts, entrepreneurs, business writers, and consultants” right on the homepage, demonstrating that its content is written by individuals with the experience and authority to provide real insights and actionable advice. The Orange Dot by Headspace.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102