Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Outsource production and automate distribution to boost your ROI.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Content4Demand

MARCH 14, 2019

The company reached out to existing customers with a letter from the CEO and cupcakes emblazoned with the new logo to announce the change and bring customers along for the ride. SOC Telemed reached prospects and customers with earned media coverage, bylined articles, speaking opportunities, webinars and a radio media tour.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Webbiquity

FEBRUARY 7, 2023

For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.” Two of the most effective are through blog posts and case studies. Edit the piece.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution. Save this article as a PDF.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. The internal linking concentration was poorly distributed.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. Blogs, videos and case studies are great ways your business can produce useful content. Upcoming or recent speaking engagements. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Marketing Insider Group

AUGUST 15, 2023

This new information is what we call “fresh content” This could be anything like: Brand-new blog posts Articles News updates Revised landing pages According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. Distribution. Add new information.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. When approached strategically and staffed appropriately, companies can reap the rewards. The best news from this year’s report?

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. Real-time content analysis is the process of measuring and evaluating the performance of an article or post as the data comes in. In other words, it’s the practice of monitoring how article performance metrics go up and down from moment to moment.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Web design services will help your company curate a site that actively attracts and engages new visitors. Distribution. Content Creation. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements.

Press 130

Press Personalization Brand Identity Branding 130

Contently

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. It can be optimized for search and distributed through your organic channels.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And you can use this article as your guide. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. And you guessed it — content plays a huge role in crafting an unforgettable experience that makes employees feel valued and excited to work at your company.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Whale Pages

JANUARY 19, 2020

As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business. Today, WhalePages was fortunate enough to chat with Lakshdeep Rajput, the co-founder of SearchTap , a search technology product designed to help eCommece companies sell more goods.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Marketing Insider Group

NOVEMBER 3, 2020

I see companies making this mistake time and time again. If you’re like most companies, your customer retention strategy probably involves email marketing and asking customers to follow you on social media. Sharing customer case studies and success stories is a win-win for everyone. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. Trust doesn’t magically build after one article.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

xiQ

MARCH 1, 2023

But with so much information available to consumers, how can companies cut through the noise and capture the attention of their target audience? Companies invest heavily in producing high-quality content to engage their target audience and build brand awareness.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Whale Pages

APRIL 28, 2020

Today, he explores how to find affiliates and partners for your SaaS company. . ” Successful SaaS companies claim time and time again that their affiliate programs are one of their primary drivers of traffic and sales. Let’s imagine we have a SaaS company in the email marketing niche.  23 Minute Read.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. are critical to everyday business. Let me explain. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Exo B2B

MARCH 6, 2024

” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. “By the fifth month, an article written by the AI generated 52 visitors per month, while an article written by a human generated 283.”

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Brandpoint

APRIL 13, 2023

Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. Here’s a more extensive case for live video content. Behind the Scenes Give viewers a look into interesting processes or people at your company, and show your team at work.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Sometimes a soft CTA can be just as effective, if not more so.

Top of Funnel 96

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 96

Kevin Indig

MARCH 28, 2023

In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. In this article, I outline the 5 fundamental problems in SEO. In this article, I show you how to project SEO traffic and revenue. Those who don’t are left behind.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. Since all inbound marketing centers around providing value to your customers through content, a blog is a great first step for many companies to start building out their inbound arsenal.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

MKT1

JANUARY 11, 2024

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). Back in December, we brought together 9 companies—plus many of you—for an AI Showcase. suggest which tools to use.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SmartBug Media

NOVEMBER 10, 2021

Making a strategic marketing plan for a manufacturing company is a unique challenge. Unlike marketing for companies that sell a product that you can purchase, manufacturing companies sell a service—the “product” of a service-oriented company is trust, experience, and expertise. Starting Out: Make a Solid Plan.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Contently

JULY 21, 2017

Yet while a lot of the technology and tactics have transformed, the way most companies structure their marketing teams has not. In many instances, these programs are even disconnected from organic social distribution and email marketing efforts. In many organizations, marketing roles are defined by function. Team players.

Top of Funnel 167

Top of Funnel Budget Programs Funnel Advertising Case Studies 167

Martech

DECEMBER 14, 2023

Example: VP or Head of Sales at a 200+ employee SaaS company. They offer a CRM solution to healthcare institutions and pharmaceutical companies. You can also add links to relevant case studies, if any. Example: Matching you with C-level decision-makers from Abbott, Pfizer, Roche, Sanofi and other pharma companies.

Sales Cycle 85

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 85

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. What is a Case Study in Marketing?

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

ClearVoice

JULY 17, 2023

In this article, we walk you through how to measure content marketing success in the financial industry. According to the report, 70% of the most successful companies measure their content marketing return on investment (ROI). This may involve adjusting your content topics, formats, and distribution channels.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52