SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

APRIL 17, 2024

This article will dive into all the details about chatbot builders and explore their features. These builders offer a user-friendly interface with customizable templates and network integrations. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding.

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics? What Are Social Media Analytics? Social Media Metrics Worth Noting.

Curation 85

Curation Social Media Analytics Personalization 85

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. If you’re teaching a specific method to your readers and you want to encourage your readers to take action, your content upgrade could be an Excel worksheet or a template. conversion rate on your pop-ups. Sumo.com analyzed over 1.7

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? How do you analyze this?

Social Media 144

Social Media Media Click Rate Ideal Customer Profiles 144

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. It's social cards with no frills.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Buffer is like having a personal assistant for your social media needs.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Sprout Social

FEBRUARY 22, 2017

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. What’s in a Social Media Proposal?

Social Media 90

Social Media Template Marketing Proposals Media 90

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Flip through or download these slides to see outreach templates and ideas for prospecting with video. Top Templates for Sales Prospecting with Video 2.1

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Guest post by Mitt Ray.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

SendX

NOVEMBER 4, 2020

There are over 30 renown email marketing tools , however, in this article, we will only compare Wix email marketing versus Mailchimp. In addition to the features available in other plans, you get custom templates, a customer journey builder, and behavioral targeting. Also, you can save any template you create for future use.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Flip through or download these slides to see outreach templates and ideas for prospecting with video. Top Templates for Sales Prospecting with Video 2.1

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Rev

AUGUST 2, 2023

Lastly, success rates for prospecting methods can also be discouragingly low. This can result in higher conversion rates, a better customer experience and more returns on investment for your organization. Outbound tactics include cold calling, cold emailing and social media prospecting. Yes, but not all of them.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Tools 230

Tools Social Media Social Networks Work Management 230

Optinmonster

APRIL 4, 2024

In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. In fact, Constant Contact has pre-made templates set up for these workflows.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Without CTAs, your emails, even with custom email marketing templates, might just get lost in crowded inboxes and be easily forgotten.

Urgency Marketing 89

Urgency Marketing Click Rate Email Marketing Act-On 89

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Social channel takeovers. Keep things simple. Event appearances. Guest blogging.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

SmartBug Media

MAY 12, 2023

What do I need to know about lead-to-MQL and MQL-to-SQL conversion rates? A lead-to-MQL conversion rate and an MQL-to-SQL conversion rate are both metrics to track your contacts throughout their buyer’s journey. How do I calculate a lead-to-MQL and MQL-to-SQL conversion rate? Let us know!

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. In fact, on Instagram Reels have the highest reach of all media types on the platform.

Buy 117

Buy Video Marketing Template Bandwidth 117

Optinmonster

DECEMBER 8, 2023

In this article, you’ll learn about the 12 best coming soon plugins for WordPress. The plugin includes pre-made templates for coming soon pages and maintenance/under- construction pages. Plus, they have starter page templates that you can use to build WordPress coming soon pages in a matter of minutes.

Best Practices 99

Best Practices Landing Pages Template Work Management 99

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. 5 Fresh Strategies to Get More Followers on Social Media.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. before reading the rest of this article. Any takers?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Optinmonster

APRIL 6, 2023

In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate. Once you have the results, choose the CTA with the highest conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Optinmonster

JANUARY 24, 2024

That’s called social proof , and that proof includes testimonials. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. For many visitors, a glowing testimonial will be the final deciding factor in clicking that “Buy Now” button.

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

Optinmonster

APRIL 24, 2024

In this article, I’ll lay out the pros and cons of double opt-in vs. single opt-in. Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you. Since subscriber engagement is good for business, this is of huge importance.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. From my perspective, there are several key reasons.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

SocialPilot

JANUARY 14, 2024

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? Promote them on your website and social media. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? Promote them on your website and social media. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. You don’t want people clicking over from your social profiles to hit error pages. Plan ahead.

Social Media 92

Social Media Media Marketing & Strategy Paid Search Agency 92