Marketing Insider Group

SEPTEMBER 20, 2021

If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors. You can use content to establish a brand personality and get more personal to make customers feel connected to your company. Quick Takeaways.

Top of Funnel 339

Top of Funnel Lead Ranking Content Marketing Work Management 339

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. What is a Case Study in Marketing?

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

Trade Press Services

MARCH 25, 2024

In the B2B marketplace, where credibility and trust reign supreme, case studies are an invaluable marketing tool. These narratives provide real-world evidence of a company’s capabilities, expertise, and value proposition. Crafting an impactful case study requires more than simply recounting a client’s success story.

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Case Studies Case Study Studies Buyer Personas 98

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Positive ROAS (return on ad spend) is minimal for companies. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits.

Advertising Agencies 363

Advertising Agencies Advertisements Advertising Paid Search Agency 363

Martech

DECEMBER 19, 2023

When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. This is where case studies shine — as engaging narratives that showcase real solutions to real business challenges. Case studies sway purchase decisions.

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Case Studies Case Study Studies B2B 118

Marketing Insider Group

MAY 26, 2021

To optimize your content planning, creation, and distribution efforts for maximum results, you need to set realistic goals for your business and develop a plan of attack to achieve them. A content marketing strategy outlines how a business will produce, manage, distribute, and repurpose content over time. Case studies.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

SEPTEMBER 13, 2021

Within that 13, 8 will be from the company. Your company can’t drop the ball on content to get found, which is the leading reason you need a strategy. Where you’ll distribute the content. A strategy will define your distribution methods. In fact, companies with blogs average 67% more leads than those that don’t.

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Template Marketing & Strategy Marketing Strategy Content Marketing 362

Marketing Insider Group

FEBRUARY 27, 2024

Types of Marketing Campaigns Before purchasing a product or service, individuals typically research, evaluate, and engage with potential companies. And don’t forget that while prospective customers may be close to choosing your company, they can still change their minds. Optimize every interaction with value-adds and responsiveness.

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Planning Campaigns Advertising Agencies Paid Search Agency 324

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 326

Ideal Customer Profiles Work Management Planning Paid Search Agency 326

Animalz blog

MARCH 28, 2024

When you treat content as a vessel for distributing a central idea rather than a series of one-off pieces, you unlock a new level of impact and resonance with your audience. Freshpaint is a software company that helps healthcare organizations leverage their marketing data in secure, HIPAA-compliant ways.

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Distribution Privacy Content Peer-to-peer 113

ClearVoice

OCTOBER 13, 2023

Case studies are a valuable part of any content marketing strategy. However, not all case studies are created equally. In this article, we’ll share best practices for developing a worthwhile content marketing strategy using case studies of real-world examples. Unfortunately, that assumption is incorrect.

Case Studies 94

Case Studies Case Study Top of Funnel Studies 94

Marketing Insider Group

JULY 28, 2020

Logically, we think the higher the salary, the greater the influence on a company. Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. Content marketing is the focus of most growth mindset companies.

CMO 360

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 360

Marketing Insider Group

SEPTEMBER 30, 2019

Nearly a third of us, according to a Content Marketing Institute study. All too many companies don’t have a consistent messaging strategy, don’t know where or when to find and publish content, and don’t tailor their content marketing to their target customers, as a 2016 Forbes study discovered. Building the Business Case.

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Paid Content Content Marketing Paid Search Agency Content 279

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. Caterpillar Inc.

Digital Transformation 261

Digital Transformation Work Management Terms and Conditions Marketing Management 261

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Then they can drive demand for the product to boost company revenue. In turn, your company can make more sales and boost revenue. Share positioning and messaging with everyone in the company. What makes your company different? Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Webbiquity

FEBRUARY 7, 2023

For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.” Two of the most effective are through blog posts and case studies. Edit the piece.

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Storytelling Top of Funnel Content Paid Search Agency 339

Zoominfo

JULY 11, 2018

At this point, the marketers have developed a business case, are seeing early success and becoming more sophisticated with measurement and scaling ( source ). 54% of marketers say growing traffic to the company website is a top inbound marketing priority in the next 12 months ( source ). B2B Content Marketing Distribution.

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Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 343

Enterprise Management Digital Asset Management Work Management Marketing Management 343

Zoominfo

AUGUST 21, 2019

Case studies. Conversely, marketing should offer distribution recommendations to sales to ensure the right content reaches the right people. Distribute a content newsletter between marketing and sales. If your company produces a large quantity of content, a simple newsletter won’t be sufficient. Video testimonials.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Web design services will help your company curate a site that actively attracts and engages new visitors. Distribution. Content Creation. Optimization.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

JUNE 19, 2023

Or the company could highlight ways people can have responsible “cheat days.” How a company positions itself can help you determine what attracts a specific audience that you are trying to draw in. Check beyond the “Blog” or “Case Studies” pages of a domain. Auditing content takes a significant amount of work.

Analysis 335

Analysis Top of Funnel Advertising Agencies Content 335

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. What Is Content Distribution? This is why effective content distribution is so important.

Paid Content 105

Paid Content Distribution Top of Funnel Webinar Metrics 105

Marketing Insider Group

JUNE 1, 2021

How you get to ROI is different for every company. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. For content marketing to deliver ROI and be meaningful, you need to be consistent in publishing and distributing it. Image: Demand Metric. You can then redistribute it.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

NOVEMBER 3, 2020

I see companies making this mistake time and time again. If you’re like most companies, your customer retention strategy probably involves email marketing and asking customers to follow you on social media. Sharing customer case studies and success stories is a win-win for everyone. Source: [link].

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Webbiquity

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

Enterprise Management 234

Enterprise Management Twitter Marketing Management B2B Marketing 234

Marketing Insider Group

AUGUST 20, 2020

Accountability is something that is incredibly important in order for the departments within a company to work well together. In many cases, this approach is more appropriate for B2C businesses to use since the customer’s journey is typically shorter and can be easily attributed to a single interaction with a consumer.

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

Contently

DECEMBER 29, 2022

Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. Build a Strong Content Distribution Strategy.

Top of Funnel 201

Top of Funnel Enterprise Management Paid Social Agency Work Management 201

DivvyHQ

MARCH 2, 2023

Instead of marketing to consumers directly, many companies leverage local partners to build awareness, engage the local market, and drive sales. In today's article, we're digging into the world of distributed marketing and how to leverage content as part of your partner programs. Well, content can (and should) play a HUGE role.

Distribution 100

Distribution Advertising Agencies Paid Search Agency Content 100

Contently

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s not rented space. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

MARCH 6, 2018

“However, teams are lean, indicating that many companies are still in the early stages of content marketing. 43% of companies say they want increased sales/revenue; 35% say it’s for better search rankings and increased visibility. Yet nearly half (48%) of companies spend less than $15,000 on content marketing annually. (

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. In some cases, however, marketing spend is up. Paid advertising is somewhat of a dinosaur. Image: CMO Spend Survey.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Lack of Lead Segmentation.

Work Management 247

Work Management Small Business Marketing Marketing Management Marketing & Strategy 247

Marketing Insider Group

OCTOBER 27, 2020

If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. What Kind of ROI Can You Expect?

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Brandpoint

SEPTEMBER 18, 2020

Working with an agency to supplement your Instagram strategy can be a lifesaver for companies who don’t have the time, manpower or capabilities to get the results they want to see. Gen Z or not, all internet users can quickly sniff out a company who is out of touch on social.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Webbiquity

FEBRUARY 5, 2021

As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. However, it isn’t a one-time effort.

B2B Sales 268

B2B Sales Top of Funnel Conversion Peer-to-peer 268