DivvyHQ

MARCH 2, 2023

Instead of marketing to consumers directly, many companies leverage local partners to build awareness, engage the local market, and drive sales. In today's article, we're digging into the world of distributed marketing and how to leverage content as part of your partner programs. Well, content can (and should) play a HUGE role.

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Distribution Advertising Agencies Paid Search Agency Content 100

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? What were CMOs thinking about martech these days?

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. But you have to make sure it’s distributed effectively.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. For B2B companies, this means that the rules of the game can suddenly change. You think that’s obvious?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. Caterpillar Inc.

Digital Transformation 251

Digital Transformation Work Management Terms and Conditions Marketing Management 251

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Outsource production and automate distribution to boost your ROI.

Marketing Budget Creation 277

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 277

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Content Work Management 52

OutboundView

JANUARY 19, 2024

With the evolving landscape, fewer SDRs are needed, and some companies are even choosing to forego SDRs due to management challenges. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period. When hiring SDRs, companies usually focus the SDRs on new logos.

Case Studies 36

Case Studies Case Study Marketing Qualified Leads Studies 36

Bluetext

OCTOBER 25, 2024

In today’s hyper-competitive market, Software-as-a-Service (SaaS) companies are often challenged to scale quickly and globally. In this post, we’ll explore how to create scalable content marketing frameworks that drive global growth for SaaS companies, from building a foundation to leveraging automation and cross-functional collaboration.

CMS Development 26

CMS Development Paid Search Agency Work Management Content Marketing 26

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Sales Management Ideal Customer Profiles 97

Content4Demand

MARCH 14, 2019

The company reached out to existing customers with a letter from the CEO and cupcakes emblazoned with the new logo to announce the change and bring customers along for the ride. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com. She embraced the challenge and hit the ground running.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. and ReTargeter.

Marketing AI 335

Marketing AI A/B testing Tools Lead Ranking 335

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Use Case Studies of Similar Companies. Here, we use DivvyHQ.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution. Great approach, isn’t it?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. The internal linking concentration was poorly distributed.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. “Here, WhatsApp serves as a portal to the web—even more so than its parent company Facebook does—for many users.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Hubspot

MARCH 26, 2020

She's finally found one company she's extremely interested in — yours. She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. Once your marketing materials have convinced her your product could be a good fit, she decides to call one of your company's sales rep.

Distribution 99

Distribution Work Management Paid Search Agency High Quality Lead 99

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. Blogs, videos and case studies are great ways your business can produce useful content. Upcoming or recent speaking engagements. Press Releases.

Distribution 86

Distribution Linkedin Practices Webcast 86

Inbox Insight

JUNE 28, 2024

With 46% of B2B marketers focusing on improving their content distribution channels, content syndication has become a crucial component of effective content marketing efforts. An ICP outlines the characteristics of companies and decision-makers most likely to benefit from your products or services. What is B2B content syndication?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 93

Martech

AUGUST 15, 2024

Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. Seven out of every 10 consumers are frustrated with current virtual agents, according to a study commissioned by AI voice solution Tenyx and conducted by Centiment. Email: Business email address Sign me up!

Paid Search Agency 123

Paid Search Agency Advertising Agencies Marketing Management Case Studies 123

Fuld & Company Blog

MAY 13, 2024

Thank you so much to the entire team for the work done on this.” – Senior Vice President, Category Business Units Fuld & Company helped a leading global food company successfully evaluate the feasibility of a partnership with a California-based food & beverage manufacturer which had suffered a major product recall in 2022.

Paid Search Agency 59

Paid Search Agency Companies Distribution Advertising Agencies 59

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Positive ROAS (return on ad spend) is minimal for companies. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. To make the case even stronger of why content marketing beats advertising, check out these benefits.

Advertising Agencies 349

Advertising Agencies Advertising Advertisements Paid Search Agency 349

Trade Press Services

DECEMBER 26, 2023

In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. Prepare case studies with late-stage prospects in mind.

Case Study 52

Case Study Case Studies Practices Best Practices 52

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Castaneda also describes the importance of creating clear and contextual playbooks that the centralized team can distribute to each division. “To

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Contently

OCTOBER 23, 2024

According to a 2024 study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Brightspot, 63% of the content marketers surveyed said content helped them nurture subscribers, audiences, and leads — which takes place at the middle of the funnel — in the past year. The impact?

Top of Funnel 78

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 78

Webbiquity

FEBRUARY 7, 2023

For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.” Two of the most effective are through blog posts and case studies. Edit the piece.

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 312

Ideal Customer Profiles Work Management Planning Paid Search Agency 312

Sword and the Script | B2B

SEPTEMBER 3, 2024

What are the top use cases? Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” As in the person he was speaking to was in “output-only mode.”

Social Media 103

Social Media Studies Media Case Studies 103

Marketing Insider Group

JUNE 19, 2023

Or the company could highlight ways people can have responsible “cheat days.” How a company positions itself can help you determine what attracts a specific audience that you are trying to draw in. Check beyond the “Blog” or “Case Studies” pages of a domain. Auditing content takes a significant amount of work.

Analysis 310

Analysis Top of Funnel Advertising Agencies Content 310

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study. Did you save time or money?

Case Studies 48

Case Studies Case Study Studies Work Management 48

PathFactory

AUGUST 14, 2024

This blog will explore some real-world examples of successful B2B content marketing campaigns, best practices for creating compelling content, and strategies for effective content distribution and measurement. B2B content marketing involves creating and distributing valuable, relevant content to attract and engage business buyers.

B2B Thought Leadership 52

B2B Thought Leadership B2B Marketing Examples Top of Funnel 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Web design services will help your company curate a site that actively attracts and engages new visitors. Distribution. Content Creation. Optimization.

Marketing Automation Services 339

Marketing Automation Services Marketing Budget Paid Search Agency Service 339

Whale Pages

JANUARY 19, 2020

As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business. Today, WhalePages was fortunate enough to chat with Lakshdeep Rajput, the co-founder of SearchTap , a search technology product designed to help eCommece companies sell more goods.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

chiefmartech

MAY 7, 2024

It turns out that SaaS companies are hard to kill. That’s the case for any business in any industry — 52% of the Fortune 500 from 2003 no longer exist today. Frans and I have collected and analyzed over 1,000 martech stacks from companies across the past 7 years. The most logical explanation?

Long Tail Marketing 131

Long Tail Marketing Work Management Marketing Management Product 131

Parse.ly

JULY 7, 2022

Both types of analysis are essential for success for media companies. Improving article distribution. Or, if there’s an article that’s taking off on certain platforms, capitalize on its popularity by distributing it on other platforms like your newsletter, social media, or your homepage. Audience segmentation.

Analysis 52

Analysis Paid Search Agency Companies Media 52