Trending Sources

InsideView Provides an Alternative to LinkedIn API Developers Left Out in the Cold

Sales Intelligence View

Data InsideView Open Technology Umberto Milletti crm api insideview api insideview linkedin insideview technology Last Thursday, LinkedIn announced that they will be lim […].

API 39

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. What is an offline conversion event?

API 44

Social CRM for Small Business

MI6 Marketing Agency

It’s the next generation customer relationship management system, or social CRM, if you will. 00:45 Jon talks about his background and why he founded Goldmine 20 years ago and in part the CRM market. 02:30 I ask Jon why he got back into the “CRM” market. They will have an API in order for people to develop tools and widgets that integrate with Nimble. love it!

InsideView Market Intelligence Now in Microsoft Outlook

Sales Intelligence View

Do you live inside Microsoft Outlook, like I do?  It’s the first app I open in the morning and the last one I close at night.  It keeps me organized and grounded throughout the day, but, until now, I’ve had to jump over to CRM to get InsideView’s detailed intelligence on the companies and people […].

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g., Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system.

CRM 42

What is Predictive Marketing?


Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. The most common use of predictive marketing analytics today is within a companies' CRM. Predictive Analytics CRM Predictive Lead Scoring Marketing Predictive Marketing Data Science B2Bmarketingzero search interest on Google.

API 92

The Coming Battle Over Social CRM

Manhattan Marketing Maven

There’s a colossal social CRM battle shaping up.   The big guys, Oracle, Adobe and, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans. E big CRM dogs offer so-called “complete” solutions that link social activity to data marts and layer on BI tools, rules engines, campaign management systems and loyalty programs. They use APIs to suck out consumer data. Some link or can bolt-on loyalty programs.

5 Benefits of Adding Market Intelligence to Your Supply Chain

Sales Intelligence View

Market Intelligence Partners Supply Chain Management Thought Leadership api B2B CRM isv market intelligence oem operations Partner platform Sales Sales Data Sales Intelligence sales productivity scm social intelligence strategic partnerships supply chain supply planningYour ability to market and sell your products is important, but if you can’t reliably and consistently produce and deliver your products, and to react to a rapidly changing supplier and market dynamics, you’ll lose. Today’s supply chains are complex and increasingly dynamic.

Is Your Sales & Marketing Team Ready for a CRM?


As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! In an attempt to equip businesses with the right CRM system for their needs , this post will explain -- without the gobbledygook -- what the heck a CRM is, why they are incredibly valuable in the right hands, and whether you actually need one at this stage in the game.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems,, and Microsoft CRM are necessary. It also means providing open APIs across the entire platform to facilitate bringing sales into the conversation at the right time, and enabling integrations across social media, data sources, event systems, video, and more in order to understand and connect with buyers wherever they are. Marketing Efficiency b2b marketing crm Eloqua Eloqua Oracle deal marketing automation modern marketing Oracl

3 Webhook Options Now in Our API

Vertical Response

VerticalResponse has created API Webhooks for three events: Contact Create. Similarly, if you want to know about unsubscribed contacts and also make sure that another system, for example a CRM, knows of this change, you can use the Webhooks to alert you whenever a user unsubscribes from VerticalResponse. API and Developer API email marketing Webhooks Contact Unsubscribe.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

real-time API can integrate with other CRM and marketing automation systems. account-based marketing b2b lead scoring crm customer success management marketing automation predictive models sales enablement sales intelligence Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources.

API 44

A Scorecard for B2B Marketing Operations [Download Evaluation]


Most of the pieces of martech above integrate with another piece in some way, whether that’s through a direct API connection or another form of data tracking. An attribution solution integrates with multiple other types of marketing technology, including the CRM. Attribution data organized by account in the CRM. This scorecard is meant to help with that. MARTECH. INTEGRATIONS.

Evaluating Marketing Automation/CRM Integration

Digital Body Language

In a recent post, we talked about the three key elements in the Marketing Automation/CRM integration stack ; data, activity, and process. The next challenge in evaluating an integration between your marketing automation and CRM systems is understanding how to approach the integration. The way to think about this is a 2X2 matrix. The second method, however, is a more passive approach.


Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

” is the backend piece that ensures the tech stacks powering steps one and two (including CMS, marketing automation, and CRM) are integrated for a valuable and seamless user experience. First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. Step 2: “What should we talk about?”

Online 120

HubSpot CRM: Breaking Down the Barriers between Sales and Marketing


Sales teams use a CRM like Salesforce, Zoho or Netsuite to manage their day-to-day operations; marketing teams have started to adopt marketing automation software solutions like Paradot, Marketo or HubSpot to perform key marketing activities. The quest for the perfect harmony between the CRM and marketing automation systems begins. So what do we do with all of this data?


Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]


You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. API connections) allow data to pass seamlessly from one program to the other. click to view larger). Attribution Data.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. But tools for both of those tasks are widely available and, when it comes to execution, most companies don’t really want to replace their existing email, Web, CRM, and other execution systems. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

API 88

An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won


From the moment a potential buyer first encounters a B2B brand, a multi-touch attribution solution is tracking, modeling, organizing, and reporting that data inside the organization’s CRM. The four main forms of tracking used in this process are (a) javascript tracking code, (b) utm parameters, (c) martech integrations, and (d) the organization’s CRM. True, Anonymous First Touch.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website. Twitter.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Most of these are for tag management but about 20 are to message delivery systems including ecommerce, email, marketing automation, CRM, and advertising vendors. Users can connect with additional systems through Webhooks, SDKs, or APIs.

Why You Need A Single Source Of Truth For Marketing Data


B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. If Facebook data says you’ve driven 10 customers from Facebook and AdWords data says you’ve driven 10 customers from AdWords, but your CRM says you’ve only driven 10 customers total, what do you do?

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

Most notably, it takes data from many sources: not just CRM and its own tracking codes, but also customer support, marketing automation, analytics tools, and any other system with a suitable API connector. I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. Again, though, they fall short on other parts of the definition, in this case the one related to journey mapping.

Multi-Touch Attribution, A Full User Debrief


This matches the touchpoint activity history with the user’s name and email address, and all of that vital information is then pushed into the company’s CRM (which we’ll cover later on). Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. shaped.

The social media listening market is maturing


Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. Sales has its CRM system.

API 53

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Marketing attribution connects to your website, your ad campaigns, and your CRM via API integration. API integration is a techy term that simply means that the tracking data generated through your website and your ad campaigns can be seamlessly aligned with the information in your CRM ( such as offline channels , customers closes, and revenue won).

API 72

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


The core includes marketing channels (and accompanying analytics), your website (and accompanying web analytics), lead nurturing/automation, attribution, and the CRM. Data Process: Through API integration and/or UTM parameters, the attribution solution connects all marketing data to sales data in the CRM, effectively turning sales data into marketing data. Attribution.

CRM 77

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web.

5 Questions B2B Companies Should Ask Their Paid Search Agency


QUESTION 2] Are our ad network accounts connected to our CRM? The CRM is customarily the driving force behind this type of organization. As such, it’s important for a CRM to contain all the data that it possibly can in order to better inform marketing decisions regarding strategy and spend. QUESTION 3] How would we go about connecting our ad network accounts to our CRM?

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. There are no standard integrations for marketing automation or CRM. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.

B2C 90

Spring 2016 Product Release Highlights


Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence. Enterprise-grade Functionality & Integration.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. The system’s developers set of goal of handling any data source, which led to a system that can ingest nearly any database type, API feed or file format, including JSON and XML; automatically identify the contents of each field; and map the fields to the standard data model. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. This isn't to say that Datorama lacks focus. But this is still not a push-button solution.

CEO Insights: AI-First, the Overhype, and the Last Mile Problem


If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from.  For example, a system like CRM. There’s got to be more to CRM than basic data entry and reporting, right? AI is hot, I mean really hot.

API 33

10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

CRM – Customer Relationship Management. CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. The leaders in CRM services are, SugarCRM, Oracle and Workbooks. API – Application Programming Interface. API’s simply allow for software’s to interact with each other.


SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including , Microsoft Dynamics CRM and Siebel CRM On Demand. online chat and - telemarketing support through the CRM component. But these are awkward solutions.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Infer Profile Management helps marketers build advanced segments of ideal customers by pulling in attributes from a variety of data sources, such as a company’s customer relationship management (CRM), marketing automation and web analytics applications. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. About Infer.

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Before we get started, let’s take a look as some assumptions I’ve made about your marketing and sales technology: Your sales team is using a customer relationship management (CRM) system and your marketing team is using a complete marketing automation platform. Connect Your CRM and SRP to Your Marketing Automation Platform. ” Your boss is asking you for it. Awesome!

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system also offers its own CRM – a useful option for agencies who might need to provide a low cost system to some clients, while accommodating others that have a system in place. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. Integration with other CRM systems is due soon. Here are a few options.

What You Get When You Buy Technology


Automated transfer of qualified leads to CRM. Is it native or an API? “Nobody ever got fired for buying IBM.”. This phrase is a classic stroke of marketing genius, leveraging anxiety – fear, uncertainty and doubt (FUD) – to create a powerful emotion in the buyer. It made your buying decision pretty easy. And, Or the ability to sort out the most useful of three similar solutions.

Buy 51