Trending Sources

InsideView Provides an Alternative to LinkedIn API Developers Left Out in the Cold

Sales Intelligence View

Data InsideView Open Technology Umberto Milletti crm api insideview api insideview linkedin insideview technology Last Thursday, LinkedIn announced that they will be lim […].

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Social CRM for Small Business

MI6 Marketing Agency

It’s the next generation customer relationship management system, or social CRM, if you will. 00:45 Jon talks about his background and why he founded Goldmine 20 years ago and in part the CRM market. 02:30 I ask Jon why he got back into the “CRM” market. They will have an API in order for people to develop tools and widgets that integrate with Nimble. love it!

InsideView Market Intelligence Now in Microsoft Outlook

Sales Intelligence View

Do you live inside Microsoft Outlook, like I do?  It’s the first app I open in the morning and the last one I close at night.  It keeps me organized and grounded throughout the day, but, until now, I’ve had to jump over to CRM to get InsideView’s detailed intelligence on the companies and people […].

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g., Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Companies willing to share their Salesforce CRM data can get a report assessing the quality of their CRM records, listing the top five data elements that identify high-value prospects, and suggesting five market segments they might pursue. This is based on combining the CRM data with Radius’ own massive database of information about businesses. Mintigo ’s news came today.

Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. From a corporate perspective, it means the system contains data that salespeople didn’t enter manually – helping to overcome their perpetual complaint that salespeople enter data into corporate CRM systems without getting anything in return. Here’s how it works.

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What is Predictive Marketing?


Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. The most common use of predictive marketing analytics today is within a companies' CRM. Predictive Analytics CRM Predictive Lead Scoring Marketing Predictive Marketing Data Science B2Bmarketingzero search interest on Google.

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The Coming Battle Over Social CRM

Manhattan Marketing Maven

There’s a colossal social CRM battle shaping up.   The big guys, Oracle, Adobe and, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans. E big CRM dogs offer so-called “complete” solutions that link social activity to data marts and layer on BI tools, rules engines, campaign management systems and loyalty programs. They use APIs to suck out consumer data. Some link or can bolt-on loyalty programs.

Evaluating Marketing Automation/CRM Integration

Digital Body Language

In a recent post, we talked about the three key elements in the Marketing Automation/CRM integration stack ; data, activity, and process. The next challenge in evaluating an integration between your marketing automation and CRM systems is understanding how to approach the integration. The way to think about this is a 2X2 matrix. The second method, however, is a more passive approach.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems,, and Microsoft CRM are necessary. It also means providing open APIs across the entire platform to facilitate bringing sales into the conversation at the right time, and enabling integrations across social media, data sources, event systems, video, and more in order to understand and connect with buyers wherever they are. Marketing Efficiency b2b marketing crm Eloqua Eloqua Oracle deal marketing automation modern marketing Oracl

Is Your Sales & Marketing Team Ready for a CRM?


As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! In an attempt to equip businesses with the right CRM system for their needs , this post will explain -- without the gobbledygook -- what the heck a CRM is, why they are incredibly valuable in the right hands, and whether you actually need one at this stage in the game.

Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

” is the backend piece that ensures the tech stacks powering steps one and two (including CMS, marketing automation, and CRM) are integrated for a valuable and seamless user experience. First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. Step 2: “What should we talk about?”

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3 Webhook Options Now in Our API

Vertical Response

VerticalResponse has created API Webhooks for three events: Contact Create. Similarly, if you want to know about unsubscribed contacts and also make sure that another system, for example a CRM, knows of this change, you can use the Webhooks to alert you whenever a user unsubscribes from VerticalResponse. API and Developer API email marketing Webhooks Contact Unsubscribe.

HubSpot CRM: Breaking Down the Barriers between Sales and Marketing


Sales teams use a CRM like Salesforce, Zoho or Netsuite to manage their day-to-day operations; marketing teams have started to adopt marketing automation software solutions like Paradot, Marketo or HubSpot to perform key marketing activities. The quest for the perfect harmony between the CRM and marketing automation systems begins. So what do we do with all of this data?

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

real-time API can integrate with other CRM and marketing automation systems. account-based marketing b2b lead scoring crm customer success management marketing automation predictive models sales enablement sales intelligence Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources.

Spring 2016 Product Release Highlights


Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence. Enterprise-grade Functionality & Integration.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. But tools for both of those tasks are widely available and, when it comes to execution, most companies don’t really want to replace their existing email, Web, CRM, and other execution systems. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Part of this had to do with the scope of the integration available (that is, which functions are accessible via the API). But I digress.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website. Twitter.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

Most notably, it takes data from many sources: not just CRM and its own tracking codes, but also customer support, marketing automation, analytics tools, and any other system with a suitable API connector. I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. Again, though, they fall short on other parts of the definition, in this case the one related to journey mapping.

The Convergence of MarTech and AdTech Platforms


MarTech Started with CRM & Enterprises. MarTech on the other hand started within the enterprise with CRM systems such as Salesforce that streamlined sales and marketing in an organization and created efficiencies at the bottom of the sales funnel. Display Advertising, Video Advertising. How are these two ecosystems related? AdTech Started With Large Scale B2C Applications.

Why You Need A Single Source Of Truth For Marketing Data


B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. If Facebook data says you’ve driven 10 customers from Facebook and AdWords data says you’ve driven 10 customers from AdWords, but your CRM says you’ve only driven 10 customers total, what do you do?

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Before we get started, let’s take a look as some assumptions I’ve made about your marketing and sales technology: Your sales team is using a customer relationship management (CRM) system and your marketing team is using a complete marketing automation platform. Connect Your CRM and SRP to Your Marketing Automation Platform. ” Your boss is asking you for it. Awesome!

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Most of these are for tag management but about 20 are to message delivery systems including ecommerce, email, marketing automation, CRM, and advertising vendors. Users can connect with additional systems through Webhooks, SDKs, or APIs.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


The core includes marketing channels (and accompanying analytics), your website (and accompanying web analytics), lead nurturing/automation, attribution, and the CRM. Data Process: Through API integration and/or UTM parameters, the attribution solution connects all marketing data to sales data in the CRM, effectively turning sales data into marketing data. Attribution.

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The social media listening market is maturing


Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. Sales has its CRM system.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web.

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

It lets marketers create lists of target accounts by identifying Web site visitors (at the company level) based on IP address, by reading data through a CRM system integration, or by uploading lists any source. Users can export account lists for retargeting, connect via API with the company Web site to personalize messages shown to visitors from target firms, or send lists to CRM.

10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

CRM – Customer Relationship Management. CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. The leaders in CRM services are, SugarCRM, Oracle and Workbooks. API – Application Programming Interface. API’s simply allow for software’s to interact with each other.

The Importance of CRM Integration in Marketing Automation


Article courtesy of Lauren Carlson, CRM Market Analyst with Software Advice. Better alignment is only possible through tight integration of your marketing automation platform with your customer relationship management (CRM) system. Our friends at Marketing Automation Software Guide presented a great overview of the importance of CRM integration in marketing automation.

5 Questions B2B Companies Should Ask Their Paid Search Agency


QUESTION 2] Are our ad network accounts connected to our CRM? The CRM is customarily the driving force behind this type of organization. As such, it’s important for a CRM to contain all the data that it possibly can in order to better inform marketing decisions regarding strategy and spend. QUESTION 3] How would we go about connecting our ad network accounts to our CRM?

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Marketing attribution connects to your website, your ad campaigns, and your CRM via API integration. API integration is a techy term that simply means that the tracking data generated through your website and your ad campaigns can be seamlessly aligned with the information in your CRM ( such as offline channels , customers closes, and revenue won).

B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]


SECTION #4: API INTEGRATION & CRM. The attribution program connects directly to a company’s CRM through a programming-level API connection, where data from one program flows seamlessly into the other. Remember the Periodic Table for B2B Marketing Attribution ? We’ve taken things a step further. click to view larger). SECTION #1: ATTRIBUTION DATA.

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including , Microsoft Dynamics CRM and Siebel CRM On Demand. online chat and - telemarketing support through the CRM component. But these are awkward solutions.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. There are no standard integrations for marketing automation or CRM. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system also offers its own CRM – a useful option for agencies who might need to provide a low cost system to some clients, while accommodating others that have a system in place. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. Integration with other CRM systems is due soon. Here are a few options.

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

Many marketing teams can measure aspects of the event, but connecting these results together is oftentimes challenging because legacy marketing systems don’t “talk” to the CRM. Here are three examples of how a solid marketing automation platform can help you answer the call for strategic prioritization of leads: Leading solutions deliver a strong and scalable API.

How to Define The Content Marketing Metrics that Matter

It's All About Revenue

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Automate and Visualize Data As you build analytics dashboards, look for ways to automate the entry process using APIs or other methods of pulling data from one program to another. Admit it.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)


14) API. An “application programming interface,” or API, is kind of a like a phone for applications to have conversations. An API literally “calls” one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. Luckily, we have a marketer’s guide to APIs just for you.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)


14) API. An “application programming interface,” or API, is kind of a like a phone for applications to have conversations. An API literally “calls” one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. Luckily, we have a marketer’s guide to APIs just for you.

Your website must adapt based on data


The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. remember, years ago, that Amazon was doing this. How many hours would an MAS save you?

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well. APIs are available to connect each layer to third party applications. APIs are an escape hatch for emergency use only, not Lego blocks that let users build a custom collection of products from scratch. My main reaction was, what’s new? Fair enough.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

The measurement module reads information from plans and imports revenue, accounts, opportunities, and contacts from CRM, marketing automation, and other systems. Other sources can be integrated through API connections or flat file imports. This coordination includes both gathering data from multiple sources and sending messages through other systems. Listen closely: It’s new. Bright.