Brightedge

MARCH 10, 2022

How important is anchor text when it comes to page rankings? Anchor text is a multi-faceted and often misunderstood element of on-page SEO. Let’s take a closer look at anchor text: what it is, why it’s important, and how to adhere to best practices. What Is Anchor Text?

Long Tail Marketing 59

Long Tail Marketing Opt-out Keywords Opt-in 59

Hubspot

NOVEMBER 20, 2018

When’s the last time you thought about the specific text you hyperlink in order to direct readers to another page on your website? This text, known as anchor text, doesn’t get much attention. Optimizing your anchor text, the clickable, hyperlinked text on your website, might sound like a trivial tactic.

Lead Scoring 73

Lead Scoring Lead Ranking Domain Keywords 73

accelerate agency

JANUARY 4, 2021

If you’ve been at all involved with SEO, you’ll have heard of anchor text. Anchor text can seem insignificant at face value. This guide is going to start by explaining what anchor text is and why it matters. What is Anchor Text? Anchor text is the clickable text of a link.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Biznology

DECEMBER 20, 2013

Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One aspect of SEO that has seen dramatic alterations over the years is anchor text strategy. Importance of Anchor Text.

Long Tail Marketing 80

Long Tail Marketing SERP Link Building Wikipedia 80

Marketing Insider Group

JANUARY 17, 2023

They’re most effective when anchored within text, offering readers their next destination to learn more about a specific topic or keyword. Understanding how navigation links and anchor text variations perform will help you find the perfect balance. Anchor Text Variations. Authority . Image Source: Terakeet.

Link Building 213

Link Building SEO Ad Building Lead Ranking 213

SEMrush

JANUARY 20, 2016

This guide contains everything anchor text and the different kinds of anchor text you need to know about. Effective SEO changes all the time, so read through this guide and update your SEO strategy accordingly.

SEO 76

SEO Effectiveness Marketing & Strategy Marketing 76

InsightSquared

APRIL 3, 2019

We connect with images much more deeply than we do text. Yet sales teams often give presentations with slide after slide of nothing but text—no charts or visuals to support what’s being said. So when pitching to prospects, strive to replace the text in your presentation with graphics. Utilize High Price and Low Price Anchors.

Pricing 279

Pricing Price Marketing Proposals Case Studies 279

Unbounce

MARCH 22, 2022

That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets a visitor jump between sections of a page. Not only that, but anchor links can also help nudge your visitors along in the conversion process. Not only that, but anchor links can also help nudge your visitors along in the conversion process.

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

EMagine B2B Blog

APRIL 30, 2013

Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. When used properly, anchor text can really enhance the user experience and entice users to actually take the action you want them to take.

Marketing Websites 40

Marketing Websites Search Engine Marketing Search Marketing Google 40

Marketing Insider Group

SEPTEMBER 28, 2021

Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! To boot, they discovered that 93% of all leads generated by their website came from anchor text CTAs. The Flesch-Kincaid Reading Ease score uses sentence and word counts to determine how difficult text is to read.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

AUGUST 28, 2023

Dodge Duplicate Content Pitfalls Duplicate content can negatively impact your website’s search engine ranking since Google’s algorithm favors unique information over copied text. Create alt-texts that accurately describe what’s shown in every image across all web pages within the domain.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

MAY 24, 2023

Anything in brackets is a placeholder for the specific text you would enter for each use case.) You can input site:[yoursite.com] intext:[anchor text] to find related subjects on your site to link to. We use these tricks all the time at MIG, which is why our clients get hundreds of thousands of page visits monthly.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Marketing Insider Group

APRIL 2, 2024

Text should be readable without zooming, buttons need to be big enough to tap without frustration, and navigation should be as smooth as a hot knife through butter. Use descriptive anchor text that gives both users and search engines a clear idea of what the linked page is about.

SEO 161

SEO Eye-Tracking Lead Ranking Lead Scoring 161

seo.co

JANUARY 9, 2023

.” When you visit this high-ranked website, however, you notice that it lacks the keyword “best electric lawnmower” in the title tag, in the meta description, in the anchor text, and maybe even in the written blog content itself. Anchor text isn’t as important anymore. What’s going on?

SEO 102

SEO Keywords SERP Aggregators 102

Marketing Insider Group

NOVEMBER 8, 2022

If your strategy ship is sinking, it’s not too late to anchor into a new method. Each post should have at least one image between every 200-300 words to break up text. Enhance the value of your content by adding a few pictures, videos and engaging text. Quick Takeaways. Master Marketing Today.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

seo.co

NOVEMBER 15, 2021

Large text. Google already favors mobile-friendly websites with large text because that’s what mobile users need. Text size matters. If you check your website for mobile compatibility, Google will tell you if your text is too small. Accurate image alt text. However, good anchor text is often all you need.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

B2B Marketing Traction

AUGUST 24, 2012

As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Here’s why. When I learned SEO it was at a time when you had to optimize for six or eight (or more) search engines.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

Optinmonster

JANUARY 24, 2024

via Rejoiner How to Calculate: Total Number of Clicks / Emails Delivered When to Track: Weekly Factors: Your CTR will be affected by the anchor text on the link, as well as the location of the link in the body of your email, the number of times you included the link, and even the copy leading up to the link.

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

SmartBug Media

DECEMBER 19, 2022

Alt Attribute or Alt Text. Alt text is the entered value of the alt attribute. It is a snippet of descriptive text about the image. Alt text also offers search engine crawlers more information about what content is included in each image, helping them to rank images appropriately in image search results. Anchor Text.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Conductor

NOVEMBER 30, 2021

The anchor text of an internal link sends a signal to search engines that the destination URL is topically relevant to searches for that anchor text. However, an internal link with optimized anchor text can help the search engine understand the difference and rank the target pages accordingly.

Lead Ranking 105

Lead Ranking Lead Scoring SEO Keywords 105

KoMarketing Associates

DECEMBER 5, 2018

title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. Anchor Text: Use descriptive but accurate and concise anchor text for the first internal cross-link. SEO Best Practices for Internal Linking.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

seo.co

JANUARY 30, 2022

In many ways, building a strategy around your homepage is an anchor for the rest of your SEO approach; a more robust, higher-ranking homepage will lead to higher ranking pages across your domain. The problem that most people don’t realize is that Googlebot is largely a text-only crawler. Anchor text. Pure SEO goodness!

SEO 98

SEO Optimization Practices Lead Scoring 98

ClearVoice

JULY 22, 2022

” In-text CTAs can be a smidge longer; more on those in tip #4. We concede that not all great button text starts with a verb. Try anchor-text CTAs. Anchor text CTAs are just what they sound like —in-copy links that ask the reader to take the desired action. Use action words. Take advantage of.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Webbiquity

DECEMBER 9, 2020

Use descriptive keywords as anchor text to describe the source page you are targeting. Use alternative descriptions (alt-text) for your images: Google can’t read photos, so you must tag them with the most descriptive phrases. Then add alt text to your photos. First, always use compressed jpg images.

SEO 271

SEO Traffic Tips SERP 271

Litmus

NOVEMBER 16, 2023

Opened emails are often scanned as the reader searches for anchor points within your email to understand the value, which is where typography comes in handy. You looked at the large, bold text at the very top of the message first, didn’t you? How to add bold text to your email There are several ways to bold your text.

Class 101

Class Tagging Paid Search Agency Design 101

ClearVoice

DECEMBER 14, 2020

When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Myth 5: Exact match anchor text is the way to go! Fact: Exact match anchor text looks unnatural and is, therefore, an outdated practice.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

seo.co

FEBRUARY 24, 2021

But before you get started, make sure you thoroughly understand these basics of link building: Anchor Text. Anchor text is any clickable text in a hyperlink. In the case of search engines, anchor text offers context and relevance of the content or item that has been linked. Anchor text.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

seo.co

JUNE 4, 2021

For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords. Set strict rules for anchor text. Your anchor text matters immensely. For example: Buy cheap laptops.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

seo.co

JUNE 20, 2022

A good instance of a broken or lost backlink is when a highlighted anchor text on the hosting page is clicked and takes the user to a 401 error page. Ahref will also help you see all your anchor texts and the errors they display when a user clicks them. Example of a lost link. Google Analytics.

Marketing Analytics Tools 115

Marketing Analytics Tools Link Building High Quality Lead SEO 115

Marketing Insider Group

FEBRUARY 22, 2021

Likewise, branded keyword searches and branded anchor text for backlinks tell Google your brand has enough authority for people to reference it. It’s a massively important tool for establishing and maintaining your brand’s reputation. Make sure your social media pages are officially linked to your brand’s main website.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Litmus

SEPTEMBER 24, 2022

Seven elements to try: Hover effects: Text. Anchor tags. Hover effects are most popular when it comes to highlighting text (for example, highlighting a text link in your email copy). Hover effects: Text. With hover effects, you can change nearly any aspect of your text on hover. What is an interactive email?

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

ClearVoice

MARCH 23, 2021

Together, they form your result in search: In this example, the purple link is ClearVoice’s home page title, and the text below it is our meta description. It used to be that way, but in recent years, Google has begun changing that text in your result to reflect what a searcher typed into the search box. A note on anchor text.

Optimization 111

Optimization Lead Scoring Lead Ranking Keywords 111

Moz

MARCH 31, 2019

Anchor text. It talked about anchor text a lot: “Thus, even though the text of the document itself may not match the search terms, if the document is cited by documents whose titles or backlink anchor text match the search terms, the document will be considered a match.”. Hub and authority pages.

Relevance 68

Relevance PageRank SEO Google 68

seo.co

JANUARY 18, 2021

Using only exact match anchor text. + Over-optimization of image alt text. + Some people hide links from visitors by making the anchor text the same color as the background or making the font so small it’s invisible to the naked eye. Using only exact match anchor text. Link Farms. + Paid links. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Convince & Convert

AUGUST 9, 2011

Be sure to add custom links with anchor text (“anchor text&# is the actual words that comprise the link. This anchor text helps Google determine what other sites think your site is about). Select “Other” when setting your first web site link to create custom anchor text.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Heinz Marketing

MARCH 31, 2023

The Elements & Impact of Email Content It’s important to get the text, images, and other elements that make up an email right, as the quality of your email content can have a big impact on whether or not your emails are delivered to the inbox and read by your subscribers. Body copy The body copy is the main text of your email.

Deliverability 98

Deliverability Optimization CAN-SPAM Content 98

Brightedge

DECEMBER 9, 2021

Anchor text - You should aim to build a diverse and relevant anchor text profile. Three factors are relevant when taking an active approach to link-building (which will typically take the form of outreach): Quality - Links from high-quality, trusted sites carry much greater weight than low-quality alternatives.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115