Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. analytics, log files, a proprietary tracking pixel). • Limits on the numbers of keyword rankings, pages or traffic tracked could impact your use of the system or significantly increase the cost.

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Marketing Insider Group

JANUARY 16, 2020

Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Web traffic. For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. Audience engagement. Search engine visibility. Customer retention.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. Call To Action The ultimate goal of video engagement is to have viewers accomplish a task, such as following, subscribing, or maybe increasing traffic to your website or other social channels. Get People Moving!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

SmartBug Media

APRIL 23, 2021

Having your site on HTTPS is a must for ranking well across most verticals. This tool provides lightweight keyword research, internal linking, and analytics to understand how certain topics are helping you generate organic traffic, leads, and customers. SEO Tool & Analytics Integrations. Google Analytics.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

SmartBug Media

MAY 24, 2021

As marketers, showing your ROI is the be-all-end-all, especially if you’re presenting campaign analytics to a board of advisors that may not understand the importance of a digital marketing strategy. goal for a SaaS digital marketing campaign could be SmartBug Media® would like to increase website traffic by 12 percent in Q4 2021.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Hubspot

NOVEMBER 16, 2020

Get creative when it comes to the analytics tools your team uses. Ultimately, data-driven marketing can't happen without robust analytics tools that enable you to properly measure campaign performance and create A/B tests to ensure you're providing prospects and customers with the most value. All metrics matter. The results?

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. The organic traffic can be increased by 157% with the help of video content. Video marketing is the fastest-growing type of marketing in digital advertising.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

JUNE 5, 2019

It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Both Serpstat and SEMrush include features that allow you to perform bulk audits of your own sites and those of competitors so that you have a full understanding of your vertical market. Taking a look at traffic.

SEO 159

SEO Tools Paid Search Agency API 159

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic. Mobile Readiness: A Checklist.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Marketing Insider Group

AUGUST 19, 2020

Do they tend to come as a referral from someone else, or is your organic traffic more likely to convert? For example, Savi, a sensor analytics solution, actually adapts their websites based on the company that the visitor works for in order to accommodate to their needs and interests. What are your answers to these questions?

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. Explore more here.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClickZ

NOVEMBER 19, 2020

From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Here are a few examples: AI and predictive analytics. Artificial intelligence (AI)-based crisis modeling and predictive analytics use real-time data modeling to create a more accurate picture of what to expect in the future.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

PathFactory

JUNE 29, 2023

We have identified their top target accounts using their defined criteria (for example: industry, vertical, persona, or job role). Drive web traffic to targeted PathFactory campaigns Consider creating net-new content that is relevant to a 1:few audience. Integrate with 6sense or DemandBase to sync analytics across platforms.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments. Final Thoughts.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Kevin Indig

MAY 8, 2023

Measuring the impact of SERP layout changes on organic traffic is complex. As a result, we often don't find the right way to turn negative traffic trends around and lose credibility. " The solution is an organic traffic erosion analysis. What is SEO erosion?

Traffic 145

Traffic Organization SERP CTR 145

Engagio

JULY 20, 2023

This report will tell your CMO if web traffic is going to your preferred or high value pages. For example, if I am targeting the Industry Vertical of Healthcare, I will most likely want those accounts going to my healthcare landing page. Then, go to the Site Analytics tab. Here are a few: 1.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Martech

JULY 28, 2021

Some of the team that’s more vertically within the business shifted skills to support that events team.”. And with more customer interactions happening over digital channels, analytics tools are crucial. “In In fairness, we had started some conversations with vendors about analytics (prior to the pandemic),” said Rowley. “We

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Sage Marketing

MARCH 8, 2022

If you’ve done some marketing in the past (or current) take a peak and analyze your traffic. If your company serves different verticals/industries make sure you start segmenting by industry. They’re probably developing specific content and sales offers that speak directly to the same market segment. Roles & Goals.

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

If you’ve done some marketing in the past (or current) take a peak and analyze your traffic. If your company serves different verticals/industries make sure you start segmenting by industry. They’re probably developing specific content and sales offers that speak directly to the same market segment. Roles & Goals.

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Martech

MARCH 4, 2022

Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. Look for the sources of customers and find out what is driving that traffic, he explained. Orders are the main KPI, but the other steps on the way to purchase also have analytical value. Two are productive, three are not.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

Convert

OCTOBER 21, 2020

The holidays pose some interesting challenges for optimizers including: Juggling your testing roadmap with an increase in demand from marketing, Working with small windows of time to validate products (before the influx in web traffic), and Battling direction changes from senior management. Every industry defines the holidays differently.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Anyword

AUGUST 25, 2022

From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. These verticals have historically been more geared toward search engine optimization rather than simply the human experience. As marketers, we all rely on Google. It’s as simple as that. Why these areas?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

SalesIntel

NOVEMBER 17, 2022

There are several benefits to using SEO in edtech marketing: Increased traffic : By ranking higher in search results, you can attract more qualified traffic to your website, which can lead to more sales or conversions. These tools will also provide in-depth analytics about the performance of email marketing. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ClearVoice

OCTOBER 5, 2020

Cut to 10 years later and Pinterest has evolved to become a top “visual discovery engine,” reporting record traffic figures in 2020. As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest. A seductive place to stir the creative juices.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Seismic

MAY 3, 2021

Artificial intelligence (AI) and machine learning (ML) are helping sellers realize this vision by transforming data from content analytics into intelligent insights that enable go-to-market teams to make the most of every revenue moment. AI will also help marketers understand which industries and verticals to target.

Marketing AI 59

Marketing AI Work Management Marketing Management Marketing Analytics Tools 59

Convince & Convert

FEBRUARY 20, 2015

The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network. Think vertical: images that are 800 pixels tall are shared 67% more than those that are only 400 pixels tall.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Content4Demand

JUNE 25, 2021

I like to format my data in tables so that it’s easier to sort for variables later, particularly if you include more details like buyer stage and vertical. Plug each asset URL into Google Analytics to determine which content is getting the fewest organic page views and the shortest average session durations.

SEO 64

SEO SERP Content Budget Programs 64

Inbox Insight

APRIL 11, 2022

Traffic > drive users to a page – qualified web traffic will add scale to audience lists and drive more effective remarketing. Keep monitoring your Analytics and be Adaptable when change is required. Jasdeep Laly, RTB Media Manager. Why has RTB/Programmatic become a staple of B2B multi channel strategy? Final Thoughts.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Parse.ly

MARCH 18, 2021

Arendt also looked at the trends in traffic referral sources across our network and found that nearly every referral platform saw a hike in traffic March 2020. times more traffic from social platforms than content from brands did. Referral Sources 2019-2020.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Sprout Social

SEPTEMBER 2, 2020

Meanwhile, 15-second vertical videos are supported via Stories. For example, are you looking to drive more traffic to your store? Keep an eye on your Instagram video analytics. Features such as Instagram analytics via Sprout can break down all of the above to understand whether or not your videos are moving the needle.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Hubspot

SEPTEMBER 17, 2018

In fact, a Cisco report predicts internet video traffic will account for 80% of total Internet traffic by 2019. While Instagram Stories only allows users to publish short, 30-second clips, IGTV allows users to publish vertical, long-form videos, either within the Instagram app or in the new IGTV app. IGTV Analytics.

Verticals 71

Verticals Press Youtube Video Marketing 71

Brightedge

JUNE 3, 2020

Producing high-value, editorial content and offering a gateway for other businesses is likely to assist in continuing traffic to your site. Tanu Vijayavargiya, Global Digital Analytics Lead at IBM says consumers are interested in the touch and feel of being virtually present.

Research 80

Research SEO B2B Long Tail Marketing 80

DemandBase

APRIL 9, 2019

So, you know the first step is to dive into your analytics. Using a proxy audience for redesign analytics. You’re successfully driving traffic through the paths you’ve defined. You could see if you’re getting the right mix of medium and large businesses, or if your awareness is what you expect for your key verticals.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Choozle

MAY 12, 2021

For advertisers in verticals where purchases predominantly occur offline, online to offline attribution is more complicated. the analytical practice of determining which digital marketing tactics, such as channels, campaigns, or creative, precede and contribute to offline business sales or conversions. Offline Attribution.

Mobile Advertising 53

Mobile Advertising Lead Ranking Verticals Touchpoints 53

Directive Agency

MARCH 26, 2019

If you don’t have a system to track your opportunities within the channel it came from, we’d love to chat with you and introduce you to our closed-loop analytics system. Organic traffic cost. Organic Traffic. Organic traffic value is a metric by SEMrush. Having the best information in your vertical.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. It includes commonly used tools such as Google Analytics, Google Tag Manager, and Google Data Studio.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79