KoMarketing Associates

NOVEMBER 28, 2017

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. One of the most important elements advertisers must consistently test is the user’s landing page experience. This can be done with the help of A/B testing tools. Easy & Free A/B Testing.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

MAY 25, 2022

If you aren’t sure, choose one and test it. They also offer more headline and ad copy options and A/B testing. Some ad features allow you to use A/B testing (like responsive search ads) right in the Ad dashboard. Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 22, 2021

From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. . 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 2, 2020

Some marketers will do a small test, not get the results they want, and then stop using LinkedIn ads. They can also give you great ideas for what to test in your social media ads. It’s a copy formula worth testing. Test different ad formats, like Facebook carousel ads. So why not test it in your social media advertising?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

APRIL 24, 2018

Bethany Gostanian is VP of Research at Kantar Millward Brown, with a background in social science and a keen interest in the emotional connection between consumers and brands.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

AUGUST 7, 2018

So, you started testing all the basic, obvious things. You split-test headlines, calls to action, hero shots, and copy. You split-test form fields and a couple of different layouts. You tested whether adding a testimonial or a trust certificate might help. Maybe you even did some multivariate testing. your website.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

MARCH 12, 2019

You can test ad copy. Which means you can test your messaging. So does smart use of Google Analytics. You can use ad copy tests to optimize your content. All of the parts of your organic search listings can be tested – and improved – by strategically testing ad copy. Testing ad copy lets you do that.

PPC 205

PPC Sales Qualified Leads Lead Ranking Lead Scoring 205

KoMarketing Associates

AUGUST 22, 2017

One simple suggestion is to explore Google Search Console’s Search Analytics report for variations of primary keyword phrases that may drive additional organic search engine traffic through new content generation. Evaluate, test, and refine landing pages. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 16, 2015

Google Analytics Release Notes. Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. Mobile Friendly Testing Tool. Structured Data Testing Tool. Page Speed Insights Tool. The results might surprise you.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Let’s jump in! Now we know. Are any of my pages throwing errors?

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. Google offers multiple tools to check this, like the mobile-friendly test and the TestMySite tool. Set Up Mobile Analytics and SERP Performance Tracking. Make Sure It’s Worth The Effort. Define Your Mobile Purpose.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

JANUARY 31, 2017

Ghostery is a free Chrome extension that provides insight into the tracking, advertising, and analytics programs a website deploys. Wapalyzer detects content management systems, web servers, JavaScript frameworks, as well as analytics and marketing tools amongst others. Structured Data Testing Tool. Keyword Planner.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

AUGUST 2, 2018

White is the author of “Email Marketing Rules” and Research Director at Litmus , a web-based email building, testing, and analytics platform that helps more than 250,000 marketers create better subscriber experiences. There’s a big opportunity there to streamline the review process and save time.”. ABOUT CHAD WHITE.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

JANUARY 5, 2016

Google Search Rater Guidelines are designed to aid Google “quality raters” in their assessment of the perceived accuracy in Google search results when running testing experiments. Google applies machine learning across thousands of websites that use Google Analytics, and have opted in to share anonymized conversion data.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

MAY 9, 2017

Innovative marketers are using personalization solutions that include features for behavioral tracking, segmentation, campaign management, testing and analytics. Do you see this changing at all in the near future? Marketers are also leveraging marketing automation platforms and CRM solutions.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

JUNE 30, 2021

Or, if you’re testing multiple ways to qualify leads, you may want to track the cost to qualify each lead through the different tactics, and which lead qualification tactic is most likely to result in actual revenue. Any marketing analytics program or dashboard you use needs to be flexible enough to adapt.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

FEBRUARY 21, 2017

From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Additionally, it creates a great opportunity to A/B test landing pages and sitelink extensions with direct gated assets that are more likely to record leads.

Activities 136

Activities Campaigns Branding Brand Identity 136

KoMarketing Associates

DECEMBER 12, 2013

The next few hours should be spent QA testing important pages: Directly test the URL’s from the pre-launch list. Test the high priority pages to see if they redirect to the correct places. Once the new site is up, go through the URL mapping checklist and implement the 301 redirects, starting with the high priority pages.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

JULY 17, 2014

This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. While the SEO team doesn’t need to be in charge of your testing program, they should contribute ideas and provide recommendations. User Funnels Can Be a Great Asset.

SEO 120

SEO PR Work Management Marketing Management 120

KoMarketing Associates

MARCH 5, 2013

Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

MARCH 8, 2016

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. Predictive analytics (40 percent). The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

AUGUST 8, 2013

One of the ways to evaluate this is through analytics. One of the coolest parts of analytics is the ability to set up conversion funnels. A similar piece to this is the “ Behavior Flow ” tool within Google analytics that allows you to see how visitors are moving throughout all pages of the site, not just the conversion funnel.

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

APRIL 14, 2015

A second method of testing mobile friendliness is Google’s Mobile-Friendly Test. Follow the steps below in Google Analytics to find this: Once you get to Google Analytics, go down to All Traffic in the left navigation and click Channels. Remember not to get hyper-focused on mobile. Then click Organic Search.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

OCTOBER 18, 2018

We’ll study our analytics reports and maybe invest in better technology. The only way to know is to test. Here are two examples: Given that these are conversion rate experts, and they’re likely to test everything, you might want to try using arrows or pointers to focus more attention on a call-to-action. You probably do, too.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

NOVEMBER 9, 2017

“Knowing how to eliminate biases (through methods such as A/B testing) is critical. It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). Why or why not? The answer is both yes and no.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. After a long period of testing, Google made their search engine results page sidebar less and completely overhauled the look and feel of their search engine in order to try and unify the design across all devices.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2016

Tip: Don’t forget to add your analytics tracking code (slightly different) to each new individual page that is being added. Remember: Validate & Test. The good news: If your site runs on WordPress, there is a plugin that will automatically convert your existing pages to AMP pages. Speed Is Everything.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2016

Tip: Don’t forget to add your analytics tracking code (slightly different) to each new individual page that is being added. Remember: Validate & Test. The good news: If your site runs on WordPress, there is a plugin that will automatically convert your existing pages to AMP pages. Speed Is Everything.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

MARCH 5, 2015

Pinterest, with their 53 million active users, recently began testing a multi-image feature for promoted pins. Pinterest also offers an extensive analytics dashboard so marketers can test what works and what doesn’t. Pinterest Multi-Image Promoted Pins. First, what are Promoted Pins ? In Conclusion.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 19, 2015

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. To prepare, you can use Google’s mobile usability reports and the mobile friendly testing tool.”

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

OCTOBER 26, 2017

Cookie-based (also known as job title targeting) targeting takes it one step deeper and utilizes sales enablement tools, analytics, website and user data, and a little bit of secret sauce to identify specific users all the way down to job title, interest, or buyer persona. What Marketing Tactics Should I Use?

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

APRIL 3, 2018

Whether these organizations fully adopt SEO best practices for multilingual or global site architecture, or simply create pilot campaigns to test results, search performance reports provide better visibility into the impact. Evaluate opportunities for growth by documenting organic search impressions in targeted countries and regions.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

MARCH 3, 2015

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

AUGUST 29, 2013

Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Creative Works specific to media assets, such as video and image content.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JANUARY 26, 2017

Session : Mastering Web Analytics to Drive Business Growth. From content analysis to A/B testing and marketing psychology, each speaker will be delivering 10 minutes of data goodness.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

SEPTEMBER 9, 2014

It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Analytics (Ex: Google, Omniture). Here are four places to start: Source Code . The source code of a site can be an absolute wealth of information.

Research 120

Research SEO Press Tagging 120