Act-On

SEPTEMBER 24, 2023

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. Sometimes they even used tricky tactics, like putting keywords in the same color as the background to hide them! We love using Google Analytics to find this data. Simple SEO: Use ALT tags.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

The Customer

APRIL 21, 2021

If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Outdated or incorrect tags. Tags are website tools that enable third-party tracking, analytics and reporting, among other things.

Analytics 52

Analytics Budget Programs Work Management Advertising Agencies 52

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. The importance of careful targeting is hard to overstate.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Experiment with short and highly educational videos.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Contently

MAY 11, 2024

Partnering with other companies that complement your offerings can be another fruitful tactic. On top of using tools like Google Analytics or SEMrush, measuring success often comes down to seeing more foot traffic (if you have a physical location) or noticing a bump in local online inquiries or sales.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

ScanmarQED

JANUARY 10, 2024

But combining multiple approaches can provide marketeers with both strategic and tactical insights to optimize their marketing effectiveness. Experiments are particularly strong in testing the strength of a specific tactic within your larger plan. But Google Analytics will say my 125 EURO purchase at 8pm comes from Direct.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek : Health and Wellness Services. Link building.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

MAY 19, 2020

Google Analytics. Google Analytics might be the most popular web tracking and analytics software available. It takes some training and finesse, but once you know how to leverage Google Analytics effectively, you're bound to get a lot out of it. Image Source. Price: Free. Image Source. Leadfeeder. Image Source.

Activities 79

Activities Marketing Websites Tactics Tools 79

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Tag all your content and campaigns by topic.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Content Standard

OCTOBER 8, 2019

Today, marketers are able to use social listening and analytics software to discover what consumers crave and enjoy. As the customer journey is hardly straightforward, with countless platforms and content sources, retargeting is an invaluable tactic to keep your brand engaged in the online experience of your audiences.

Linkedin 49

Linkedin Tactics Paid Search Agency Ads 49

KoMarketing Associates

MARCH 12, 2019

It lets you optimize your landing pages , optimize the title and meta description tags on your website’s pages, know which content to create, and more. According to our survey of how B2B marketers are doing lead generation , search engine optimization beats “paid search or online advertising” for tactical effectiveness in lead generation.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? This is my take: Optimize marketing tactics. Optimize marketing budget. Optimize ROI.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

Sprout Social

AUGUST 8, 2022

YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. Social Blade. HypeAuditor. Measure Studio.

Youtube 102

Youtube Tools Social Media Keywords 102

Marketing Insider Group

JULY 15, 2020

Visit your page’s analytics panel, choose the three highest-reaching posts from the past month, and pay to boost them for a week. Additionally, make sure you’re adding relevant hashtags and account tags to every post to increase reach and engagement. One quick way to elevate your Facebook page is by boosting posts.

Paid Content 276

Paid Content Trends Planning Cost Per Click 276

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. First, let’s look at the tools and platforms used to generate UTM-tagged URLs.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Webbiquity

FEBRUARY 4, 2011

The depth and breadth of measurement afforded by online tactics can also be a weakness however; not everything that can be measured needs to be, and many metrics are mere “noise&# with little value in terms of insight or actionability. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Go Beyond SEO

JANUARY 25, 2024

Each component is vital, whether enhancing meta tags or sculpting site architecture. You can expect services such as comprehensive website audits, content optimization, keyword strategy development, technical SEO improvements, link-building campaigns, local SEO tactics, and continuous performance analysis.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Only B2B

JANUARY 12, 2022

If referred traffic is your top priority, alternative content marketing tactics may be more effective than content syndication. If you want to generate leads, for example, syndicating an extract of your content is a better tactic than uploading the entire text. Avoid Search Indexing by employing a “noindex” tag.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Trade Press Services

SEPTEMBER 18, 2023

Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Valasys

JANUARY 10, 2024

It’s a blend of strategies and tactics designed to boost your website’s ranking on search engine results pages (SERPs). Key elements include: Title tags and meta descriptions Header tags Internal linking structures 4. Imagine SEO as the golden key that unlocks the door to visibility, audience engagement, and success.

Marketing Websites 40

Marketing Websites Marketing & Strategy Marketing Analytics Tools Lead Scoring 40

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Double-down on the promotional tactics that show promise, experiment with different promotional tactics, or show your article to more people in recommended article sections. Real-time data.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Sprout Social

JULY 20, 2020

And despite popular belief, doing so doesn’t require a bunch of technical know-how or spammy tactics. Optimize your YouTube titles, descriptions, tags and thumbnails. Tags are a subtle aspect of YouTube SEO that your audience more than likely will never see. Conduct keyword research to uncover in-demand video ideas.

Youtube 133

Youtube SEO Video Marketing Keywords 133

nDash

JUNE 1, 2021

Keywords are one of the most well-known SEO tactics. High-quality sites rank higher because they integrate more SEO tactics. These tactics require the use of the right types of tools and technology for your business. Regularly viewing your analytics is essential to optimizing your results. Skipping the Title Tags.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Spiralytics

FEBRUARY 12, 2024

These professionals devise tactics to optimize website elements, improve content relevance, and fix technical issues. Your chosen SEO specialist candidate should be able to optimize meta tags, headers, on-page content, image alt texts and generate and submit sitemaps and robots.txt.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. You may use campaign tracking, website tracking, tag management, Web analytics, data lakes, or a data warehouse.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Oktopost

APRIL 26, 2021

This is a great tactic for any company, but especially for B2B companies with products that may be more complex. Tag guests so they can help extend your reach. Tag guests so they can help extend your reach. If you have a guest blogger on your site, or your podcast, or videos, tag them in the content so they can help share it.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Launch Marketing

OCTOBER 18, 2023

Testing after the launch is a great tactic for double-checking in the live environment. Title Tag: This should include your keyword and a shortened title of your page. Here are a few tactics for promoting your new website: Distribute a Press Release. Let’s dive into the six things you need to do after a website launch.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Litmus

JUNE 7, 2022

In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection. Email marketers are trying new tactics. With merge tags and our custom parameters field, you can collect additional data about your opens. That answer is yes!

Privacy Protection 85

Privacy Protection Email Marketing Privacy Work Management 85

Sprout Social

APRIL 20, 2022

This label gives post-performance data to both the creator and tagged business partners. Mixing it with a brand has been shown to be over 90% more likely to drive cost-effective action than either tactic individually. Use analytics reports like the ones offered by Sprout to measure campaign performance. Source: Instagram.

Budget Programs 120

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 120

Seismic

MAY 10, 2024

AI-driven content tagging and categorization and a more efficient sales team. With AI doing the heavy lifting to process past deal data and current market trends, tactical deal advice and even content recommendations are backed by data around what’s led people to sign on the dotted line in the past. The result?

Marketing AI 52

Marketing AI Features Work Management Marketing Management 52

Martech

JANUARY 3, 2023

The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). Both tactics can be layered into existing media plans to provide outsized media budget efficiency. This can be anything from tag management tools to ESPs to data lakes. Considerations.

Lead Ranking 100

Lead Ranking Lead Scoring Work Management Paid Search Agency 100

Martech

DECEMBER 4, 2023

the tactic positively impacts revenue or leads). Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110