KoMarketing Associates

JANUARY 2, 2018

At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. WordStream’s PPC University.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Is it via email, a pay-per-click (PPC) ad, social media, or another channel?

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Webbiquity

JANUARY 10, 2010

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. by PPC Hero.

Adwords 100

Adwords Tips PPC Tactics 100

Brightedge

JUNE 3, 2020

Rather than spending advertising budget traditional ads, brands can leverage digital marketing opportunities in SEO & PPC channels during this time. Tanu Vijayavargiya, Global Digital Analytics Lead at IBM says consumers are interested in the touch and feel of being virtually present.

Research 80

Research SEO B2B Long Tail Marketing 80

Brightedge

MAY 7, 2021

Some on-page SEO tactics include optimizing image alt text and title tags. SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs).

SEM 69

SEM SERP SEO Lead Scoring 69

Optinmonster

JUNE 5, 2022

And you can assess the success of your strategy with OptinMonster’s built-in conversion analytics dashboard. Alternative Method: Use Smart Tags. In the text toolbar click on the Smart Tag button. You’ll see a list of smart tags that you can add to your campaign. Get Started With OptinMonster Today!

Conversion 114

Conversion Tagging Click Rate Display 114

NuSpark Consulting

OCTOBER 27, 2013

Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Create a 30 second version of a video and use it as a remarketing tactic. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Zoominfo

DECEMBER 19, 2018

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Dan primarily covers white-hat link building tactics using a white-board format video.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., Open Graph Tags. Analytics (Ex: Google, Omniture).

Research 120

Research SEO Press Tagging 120

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

ConvertKit

AUGUST 14, 2018

It uses SEO (search engine optimization) to help us produce organic, unpaid traffic and PPC (pay-per-click) advertising to produce paid, targeted traffic. SEO vs PPC. Instead of asking yourself if you should use SEO or PPC marketing tactics, you can utilize both in your strategy.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Zoominfo

OCTOBER 5, 2021

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Dan primarily covers white-hat link building tactics using a white-board format video.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Valasys

MAY 25, 2023

However, with the ever-evolving nature of digital marketing, it can be challenging to navigate through the sea of strategies and tactics available. Incorporate these keywords strategically throughout your campaign, including your website copy, blog posts, social media content, and PPC advertisements.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Terminus

MARCH 29, 2021

We won’t tell you how to change your title tags. Because that’s all tactics. And a tactical approach loses to a solid strategy. Why Strategy Eats Tactics for Breakfast. The Story of the SEO Agency That Tried Tactics Without Strategy. You’ve already shot the best tactic in your arsenal.

Lead Ranking 26

Lead Ranking PPC Paid Search Agency Top of Funnel 26

KoMarketing Associates

SEPTEMBER 1, 2016

For example, when we helped a client launch Baidu PPC campaigns, we suggested integrating a QQ app into their website. Weibo has tagged accounts and topics divided into categories. Weibo also provides Weibo Trend, Index, and Analytics, which are valuable insight tools for B2B marketers to conduct competitive and consumer analysis.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Webbiquity

APRIL 27, 2011

That’s why it’s important to buy branded terms in PPC campaigns—it increases clicks, plus the cost is generally low and the conversion rate high. She warns against black-hat SEO “professionals&# who try to use manipulative tactics to game search results (as sites like J.C. Penny and wiseGEEK have recently discovered).

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

ConvertKit

NOVEMBER 8, 2019

If you have a large list in your email marketing software or will be running PPC ads toward a specific call to action, a conversation-focused page will do. Header tags. Break up your content into sections using header tags. In the H1 title tag. Once in an H2 tag. Track your page in analytics.

Landing Pages 53

Landing Pages Optimization SEO Lead Ranking 53

Directive Agency

SEPTEMBER 12, 2019

So, how can you reach them without wasting your monthly PPC campaign budgets? Like Facebook, if you plan on using a website audience here, make sure your LinkedIn Insights Tag is set up. If you plan on utilizing website audiences, make sure you’ve installed the Google Ads Remarketing tag. Form Fills.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Optinmonster

JUNE 10, 2021

It’s the same tactic that Fastrack used to recover 53% of their abandoning visitors. This is especially true if you’re working with pay-per-click (PPC) campaigns , as you’ll need to quickly convince your audience that the offer is worth it. Increase free trial signups by 120%. Get started with MonsterInsights now!

Promotion 69

Promotion Landing Pages Template eCommerce 69

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

QuanticMind

SEPTEMBER 12, 2018

But which strategies and tactics should they use? In this blog post, we not only suggest that search engine marketing should be a go-to tactic for every marketer in higher education, we also provide 10 tips for super-charging SEM campaigns for higher education. PPC Best practices for Higher Education. Submit a sitemap to Google.

SEM 43

SEM Education Campaigns Long Tail Marketing 43

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. But it’s not just rising ppc costs that push ppc lead generation marketers to do better.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

QuanticMind

SEPTEMBER 12, 2018

But which strategies and tactics should they use? In this blog post, we not only suggest that search engine marketing should be a go-to tactic for every marketer in higher education, we also provide 10 tips for super-charging SEM campaigns for higher education. PPC Best practices for Higher Education. Submit a sitemap to Google.

SEM 40

SEM Education Campaigns Long Tail Marketing 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

In addition to having rich content available on your sites, PPC ads are helpful tools if placed in appropriate places to help get your content out there. An example of a good PPC campaign would be to offer a free ebook. Campaign Analytics. Another way to better track your site traffic is by tagging your URLs.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40