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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

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Customized insights: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. It notifies you automatically about these via the Insights dashboard, within the Analytics platform. To see insights, go to the Analytics home page and scroll down to the Insights section. You can also use these as a template for your own insights.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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Tools and resources: Getting started with Google Analytics 4

Martech

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Templates to use to map commerce to GA4. Getting started with Google Analytics 4. For WordPress.

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Our Favorite Campaign Template Reports in Databox

SmartBug Media

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Databox Campaign Report 1: HubSpot Marketing Template. Databox Campaign Report 2: Google Analytics Template.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Recent projects. Challenges.