KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. This is different than lead generation, where the goal is converting traffic. Earned media is basically public relations, though it can be much more. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Is your brand focused on driving traffic to an owned website?

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. every day. It’s About Narrative, It’s About Storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Content Marketing Institute

JUNE 12, 2018

Sure, public relations and content marketing are overlapping fields, but they’re not the same. Public relations, as defined by the Public Relations Society of America, is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

PR 102

PR Content Marketing Personalization Marketing Analytics Tools 102

The Effective Marketer

APRIL 4, 2013

While the key mission for Public Relations in most B2B companies is still related to brand recognition and market credibility, the increasing role of content marketing in assisting PR with such efforts is now being seen as critical at most leading companies. 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

While the key mission for Public Relations in most B2B companies is still related to brand recognition and market credibility, the increasing role of content marketing in assisting PR with such efforts is now being seen as critical at most leading companies. 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

seo.co

FEBRUARY 24, 2022

Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links. that may be helping to drive the organic traffic to more established brands who may be considered your competitors. Vesting & Aging.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

Sword and the Script | B2B

APRIL 23, 2024

Specifically, our survey found, revenue leaders are two to six times more likely to have advanced in-house capabilities such as data science and analytics, marketing automation, and account-based marketing. On average, the leaders are five times more likely to install technology serving these areas.”

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Zoominfo

JANUARY 31, 2019

57% of all online traffic in the US comes from smartphones and tablets ( source ). Use Google Analytics to identify the different search queries that currently lead visitors to your website. We also recommend that you use Google Analytics to look into your top referrers.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. Related Articles. 11 of the best social media analytics tools for brands. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics.

Social Media 108

Social Media Media Budget Programs Response Rate 108

SmartBug Media

JANUARY 24, 2020

Traffic to Your Website. Website traffic is perhaps the most obvious KPI for measuring influence. The more you grow your reputation, the more people will begin to pay attention to you and your business, thus driving traffic to your website. When measuring traffic, look at month-over-month growth. Number of Backlinks.

Thought Leadership 114

Thought Leadership PR Public Relations Traffic 114

sagefrog

NOVEMBER 14, 2023

Blogs: Regular blog posts on timely subjects can drive organic traffic and engage your audience in ongoing conversations on trends, tips, and more. Data Analytics : Monitor customer behavior to identify friction points and optimize accordingly. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

seo.co

JANUARY 20, 2021

Playing catch up is possible, but doing it at scale may require outside help, including link building , public relations and perhaps even a potential domain acquisition with existing links. that may be helping to drive the organic traffic to more established brands who may be considered your competitors. Vesting & Aging.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Contently

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. It picks up cannabis and CBD analytics from millions of links. Brands also license the tool for their data and analytics.”

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Sword and the Script | B2B

MARCH 26, 2024

Another “42% of producers of thought leadership still seek to measure effectiveness by looking for increased traffic to their website and social pages.” Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

DivvyHQ

AUGUST 16, 2021

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities. Let's dive into how to make this approach a regular part of your content mix.

PR 124

PR Branding Brand Identity Content 124

Sprout Social

MAY 24, 2022

Adding aligned creators to your public relations distribution processes can help your brand get in front of a more engaged, brand-receptive audience. Website : Traffic, new users, bounce rate, search rank. When you’re ready, report on your efforts using this social media analytics template.

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Walker Sands

APRIL 10, 2019

If a media placement involved a large time investment but included valuable back links, which direct traffic back to your site, it was worthwhile. Certain publications like Forbes will even tell you how many people read your specific article. Hitting or not hitting these metrics can inform your press strategy going forward.

Media 40

Media Public Relations Effectiveness Domain 40

QuanticMind

APRIL 9, 2020

These can include analytical solutions, marketing automation technologies, CRMs, creative applications, and more. Public Relations. Public relations services include messaging, reputation management, media relations, and content marketing. Get access to valuable tools . Email Marketing.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). A press release can drive local foot traffic to your store. PR Web also provides you with a comprehensive analytics dashboard, so you can monitor the impact of your campaign and calculate important metrics such as ROI.

Press 101

Press Distribution PR Public Relations 101

Bluetext

APRIL 14, 2023

B2G brands competitively positioning themselves to pursue and capture digital transformation-driven contract opportunities benefit from a smart, holistic public relations program aligned with the pace at which agencies are evaluating, adopting and deploying new technologies.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Marketing In Real Life

AUGUST 6, 2015

Industrial companies relying on high profile public relations programs for lead generation already understand the power of PR in commanding visibility and driving their sales efforts. Their PR has become immortal as online content. Here's how it works.

PR 45

PR Sales Qualified Leads Marketing Analytics Tools Generation 45

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers. Sponsor: Brain Traffic. Join thousands of eager attendees at Confab, organized and hosted by Brain Traffic (the brainchild of CEO and Founder Kristina Halvorson. Converge 2019. Date: Feb.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

NuSpark Consulting

AUGUST 22, 2013

We do have one thing in common with old school SEO; we take pride in our efforts to grow website traffic and leads for our clients. . We are Public Relations Managers. We’ll show you website analytics reports, and make recommendations on website behavior. We talk to IT; we talk to writers; we talk to you. Mobile SEO.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

ClearVoice

JULY 16, 2020

Content marketing involves a wide range of skills — creative and analytical. Having the right combination of technology and analytics to measure the effectiveness of programs. The Pros: Many writers who have been laid off from traditional media outlets have turned to careers in public relations, social media, and content creation.

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Some of them are spot-on accurate, while others may put your brand at risk for violating platform policies. The size is different, but the significant impact remains the same.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Outgrow

MAY 5, 2020

Moreover, it offers social media, analytics, paid search, and integrated marketing. It is renowned for its specialized services in advertising, media, reputation management, and public relations. Furthermore, they offer social media, brand strategy, digital services, and analytics. The results were astonishing!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Rain: The Growth Agency

MAY 19, 2020

Today, you can rapidly evaluate individual media channels by looking at daily “signals” like web traffic, email signups, app downloads and paid search activity. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Webbiquity

APRIL 27, 2011

This of course is not only helpful for increasing search traffic, but also helps your site visitors, builds your credibility as an industry expert, and ultimately increases sales. Her take on which metrics are unimportant in SEO reporting is questionable (the percentage of overall site traffic driven by search isn’t important?!),

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Content Standard

APRIL 12, 2019

Customer data, content performance analytics, competitor performance data, social media analytics—all this information can inform content decisions and help brands tell stories that make an emotional connection with their audiences. Brand marketers have a similar opportunity to harness big data for original content creation.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

MARCH 12, 2019

So this leaves you with three broad options: Bring in more valuable and relevant traffic. Public relations. HotJar is a customer experience analytics platform with many helpful tools. Some of their features include: Form analytics. Create better, more enticing offers. Content promotion. Link building. Fundraising.

Lead Generation 100

Lead Generation Tools Generation Leads 100

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72