KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Press Save.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Varicent

DECEMBER 7, 2021

These analytics helps senior management understand and define the business case for future investments based on more than just conjecture and hoping that past sales data mirrors future results. Real-time Analytics. This is ideal for a new product or a new company but is time, capital, and labor-intensive.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Website traffic from social media Tracking website traffic from social media is paramount for illustrating the tangible impact of influencer marketing on overall business success.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. The buyers sent someone to come and look at our weblogs to find how much traffic we were getting. Q: The exact opposite of inflating.

Startups 98

Startups Cross-Selling Press Analytics 98

Biznology

JULY 10, 2015

These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. It's also creating thought leadership content, and lead generation, as well.".

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Marketing Insider Group

MAY 4, 2021

Another paid option is a newswire for press releases. It also includes analytics to measure performance. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Get started today and generate more traffic and leads for your business.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Marketing Insider Group

DECEMBER 18, 2023

Its analytics also allows real-time monitoring of time spent with your brand’s content. Targeting a Specific Audience: Nativo Image Source: Nativo Nativo is an alternative native advertising solution to Sharethrough, but doesn’t work with as many premium brands and works primarily through agencies. Why Nativo? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

SmartBug Media

JULY 4, 2023

PR involves a range of tactics and channels, including media relations, press releases, press conferences, events, public speaking engagements, crisis communication, and community relations. It utilizes analytics tools and platforms to track and measure the effectiveness of campaigns and optimize strategies.

PR 98

PR Planning Marketing Management Public Relations 98

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Get started today – and generate more traffic and leads for your business.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? The first page of search engine results gets far more clicks, and organic search traffic is free. Blogging statistics show that websites with blogs get more traffic and conversions. Well, you can actually look for lead magnet ideas in Google Analytics. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Insider Group

JULY 22, 2020

Thanks to automation, along with additional technology like machine learning and predictive analytics, you can create a more accurate map of your specific audience’s typical journey from the initial interaction to a final decision and beyond. Built-in analytics for easy reporting and monitoring. Press the Start Button.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Sprout Social

JANUARY 11, 2024

Suppose you’re strong in social media engagement but lagging in press mentions. Referral traffic and backlinks Referral traffic and backlinks are all about how often people arrive at your website through external links from other sites. SOV reveals where you stand against competitors and how to boost your presence.

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. SEO: Measure gains in search traffic and ranking improvements for target keywords. Look to metrics like video views, engagement rate, reach, social referral traffic, and comments. But you’ll be playing a dangerous game for two reasons: 1.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. From there, Google Analytics can generate custom reports about this information with specifics about user behavior, number of visitors, page views, bounce rate or average visit duration.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #6: PR professionals just write press releases. While press releases are a major part of public relations tactics, it is just one facet of PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Marketing Insider Group

SEPTEMBER 17, 2020

When pressed for results without ample resources, many CMOs might feel like they’re just reinventing the wheel. Most CEOs know in theory that CMOs should be counted on for market analytics and growth strategy. Start generating more traffic to your site and more leads for your business today. Marketing Insider Group can help!

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Consider how their products meet the pressing needs of customers and look for areas of dissatisfaction you can capitalize on. These insights are useful for comparing and benchmarking your performance.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses. See Powerful New Ad Metrics and Page Insights.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. For example, if you create a post or a video on Facebook, you can press the “Boost” button to enter their ad creation interface.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Lenny's Newsletter

SEPTEMBER 5, 2023

Get press Three startups I looked at had meaningful success with early PR. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round. Press loved writing about funding, so anytime you can talk about funding, it was easy to get a story.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Where do you find phrases used via tools like Google Analytics? How do you optimize for voice search?

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Trade Press Services

SEPTEMBER 4, 2023

Additionally, they connect companies directly with audiences that are most interested in their products and services—providing powerful insights into their most pressing concerns. Squeeze every ounce of knowledge out of your analytics. Analytics provide a roadmap to improvement. If one thing doesn’t work, that is ok.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Launch Marketing

JUNE 9, 2021

Google Analytics is the ideal place to collect and review your website metrics. Define the new goals against the current metrics tracked and create goals such as: “Increase form submissions by 10% monthly” “Increase traffic to an eBook and improve downloads by 20%”. Benchmark Your Website Metrics. Conduct a Content Audit.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

Kevin Indig

SEPTEMBER 18, 2023

It can’t be used as a traffic channel, only for brand awareness. source ) Open AI started a collaboration with The Associated Press, a non-profit, to trade data for product ( source ). Digging Deeper : What’s the value of appearing in Chat GPT? Most sites lose more from sharing their data with Chat GPT than they gain.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

Marketing Insider Group

MAY 30, 2023

AI tools for data and analytics have the ability to leverage advanced algorithms, analyze information, and extract insights that would be otherwise nearly impossible to uncover. They can also: Answer questions about your website’s data, like “Where is my traffic coming from?” There’s an AI tool for that.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Mass Analytics

DECEMBER 16, 2022

MASS Analytics designed a full Marketing Mix Modeling Course to help you master the full process of delivering a marketing effectiveness project. These channels include: Online variants (Facebook, Search, Clicks, Website traffic, Twitter, etc.). appeared first on MASS Analytics. Introduction. Marketing Mix Modeling.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Kevin Indig

JULY 3, 2023

GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! The way to roll SEO problems up to the three core topics executives care about (revenue, market share, growth) is by making a projection from traffic to revenue (or at least, # conversions). Because how could you? It’s complex!

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

BenchmarkONE

OCTOBER 15, 2020

Track increased site traffic from any content you’re placing on outside publications. Are you getting more press? Make sure your marketing team is getting your articles published in noted publications your audience reads, and again, track website traffic from these sources to see if it’s increasing. .

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. Provide quality, value-added content Your content should be accurate and engaging, answer your audience’s most pressing questions, and add value to their day.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Vidyard

DECEMBER 10, 2020

Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. Runners-Up: The Knot Worldwide, Tech Data. Runners-Up: Unbounce, ApplyBoard.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139