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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. Meanwhile, in-depth reporting and analytics via social listening are a treasure trove of insight. The platform allows you to set up real-time alerts for specific topics and aggregate mentions over time to deliver via email or RSS feed.

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The Ultimate Guide to Press Release Distribution

Hubspot

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 100
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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? You can follow any responses to this entry through the RSS 2.0 link] Research Report: A Framework for Social Analytics | Thought Experiments [.] This is a new medium, and proof over re allocation of investment is key. You can leave a response , or trackback from your own site.

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17 Google Marketing Tools You Should Be Using

Hubspot

Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. This PR tool is a great way to stay on top of your business' online reputation and react to online mentions of your brand in a timely manner. Google Analytics. How long are people spending on your site?

Google 78