BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find. Inbound marketing is a successful technique to increase traffic organically.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Webbiquity

JANUARY 28, 2022

Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) Social Media Engagement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” SEO efforts in the B2B space extend beyond mere website traffic. Navigating challenges and maximizing opportunities.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Marketing Insider Group

MARCH 11, 2024

Nearly 60% of all website traffic currently comes from people using mobile devices. Your search visibility and positive user experience are at stake. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. Make adjustments according to your analytics too.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Biznology

JANUARY 17, 2019

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Well there’s one tool that you simply can’t do without: Google Analytics. With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

AUGUST 28, 2023

of all website traffic. Make sure each post counts towards enhancing user experience as well as boosting organic traffic from search results. The Art of Keyword Spying The first step is to identify which keywords are driving traffic to competitor sites.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

Outgrow

DECEMBER 23, 2021

Top Free Tools to Increase Website Traffic. How much traffic is enough traffic? Even if you have a good amount of traffic coming to your website, there’s always room for more. But the question is how can you increase traffic on your website? Free Tools to Increase Website Traffic. Google Analytics.

Traffic 52

Traffic Marketing Websites Outgrow Tools 52

Webbiquity

JULY 25, 2023

What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic? A website relaunch is an exciting time. Here are nine steps to retain your SEO benefits.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Reputation Management: Allows for quick response to customer feedback, both positive and negative, and helps in managing the brand’s online reputation.

Social Networks 179

Social Networks Business Work Management Social Media 179

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? Find and capitalize on easy traffic opportunities.

Analytics 75

Analytics SEO Marketing Websites CTR 75

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Optimize high-traffic articles for a better conversion rate. Historical content optimization is the answer.

Traffic 62

Traffic Tactics Optimization Organization 62

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? Not only can it keep you one step ahead of the curve, but also turn your website into a magnet for traffic and engagement. Image Source: Statistica So, what exactly is SEO forecasting? But why is this important?

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

BenchmarkONE

JANUARY 15, 2020

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page. Not a bad situation, if you ask me. Paragraphs.

Positioning 76

Positioning Features Terms and Conditions Keywords 76

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. There are only 10 positions on page 1 and not every company vying for top positions can attain them. Their fall-off was in the long tail, which caused the crater in their traffic in a short period.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Google Analytics. An SEO audit is the perfect place to start.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Convince & Convert

DECEMBER 1, 2014

But, the dirty secret of content marketing is that even when you’re trying to cover all of your topical bases, the truth is that a small minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search. That was a real eye-opener for me.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. Table of Contents.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. What is YouTube Analytics? YouTube analytics is where you can find all of the important metrics about your channel. Traffic Source. Ever heard the phrase knowledge is power? Metrics matter. What to Look Out For.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. In a moment, we’re going to dive into our list of the 7 KPIs to track from your email marketing analytics.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. You can realize a positive return on investment (ROI) with MarTech tools. We can help!

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. It's also creating thought leadership content, and lead generation, as well.".

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100